Social proof is a psychological phenomenon where people copy the actions of others in an attempt to behave appropriately. Early experiments by Sherif and Asch helped establish that individuals are influenced by others due to normative pressure to conform or beliefs that the group's view is correct. Reviews generated by real consumers can act as social proof that influences purchase decisions, particularly if they represent a range of perspectives and many people find the product favorable. The company Psydro aims to leverage social proof by creating a community that generates genuine reviews about products and services through gamification and incentives to help consumers make informed choices.
20. When the actors selected an
answer, which was clearly
incorrect. The genuine
participants followed suit 32%
of the time.
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21. Over 12 critical trials, 75% of
participants conformed at least
once and 25% never
conformed.
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22. When the participants were
asked to answer with no group
pressure less than 1% provided
the incorrect answer.
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23. R, & Smith, P. B (1996)
recorded that group size was
also a factor in that the larger
the group the larger the
conform rate %
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24. As in the name the Asch
Conformity Test, was designed
to illustrate the impact of
Conformity which is a type of
Social Influence.
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