1. www.AfricaRequests.com
Trustable Solutions from U.S. to You

2. Turbulent Times in Ghana
• Current Problems:
• Counterfeits
• Low Quality or Recycled
• No Returns/After Sale Service
• Online Credit Card
Fraud
• Lack of Trust!

3. Current Options
Buy from local vendors and
paying for products of
dubious quality and
origin(counterfeits)
12 Hour
Plane Ride to
U.S.
Why not Amazon.com?
• Lack of Trust in
Online
Transactions
• Risk of Identity
theft

4. Personal Shopper Service
• Physical on-demand e-commerce
• Trustable and Tangible Service
• High Quality
• Affordability
• After Sales Service
Our Solution

5. Business Model
• Customers will request
for what they want on
AfricaRequests.com at
the Kiosk
• Pay 50% upfront
We will go to a Store or Online
to Purchase it
• FedEx it to
Ghana
• Arrival 7 Days
to 14 Days
Arrives to
AfricaRequests
Customer Pays the
rest of 50% at
Kiosk

6. Logistics /
Duties and Taxes
Import Duty 5%
VAT (Value Added Tax) 12.5%
National Health
Insuarance Tax 2.5%
Total 20%

7. Competitor Analysis
Jumia
Online Vendors
Ghanaian
Brick and Mortars
Africa Requests
Tangibility No Yes Yes
Face to Face Interaction No Yes Yes
Convenience Yes No Yes
Physical Location No Yes Yes
Genuine Products Yes Varies Yes
Free Insurance on Phones No No Yes
Trust Yes No Yes
Custom Services No Limited Yes
Consumer Options Limited Limited Limited
Returns Yes No Yes
Pay Half Now, Half Later No No Yes
Pay with Physical cash, Mobile
Pay
Yes Yes Yes
Access to latest items No No Yes
Affordability No No Yes
Located on Campus No Yes In Progress

8. Ghana Market Size
15 Million
Consumers
40 Million
Consumers
2014 2030
Projected Growth
Ghana Wealth Distribution 2010

9. Target Market
College Students
Ages 18-25 Years
Tech Savvy
Educated
Earn $10,000
or more

10. Target Segment
• Population of
38,000 students
• Average Student
Spends $5,000 a
Year on Books,
Travel and Out-of-
Pocket Expenses
• Located in the
Capital City of
Accra

11. Marketing Strategy

12. Expansion Plan
Second Year
Fifth Year
• University of Ghana
• Kwame Nkrumah University of Science &
Technology
• University of Cape Coast
• University College of Education
• University for Development Studies
Total Student Population 152,000
• Offering services to :
Ghana(25 million People)
Nigeria(173.6 Million People)
Top Five
Universities
in Ghana

13. Product Mix
Africa Request: $1,020
Jumia: $2,122
Africa Request: $689
Jumia: $1297
Africa Request: $710
Jumia: $1415
Africa Request: $330
Jumia: $648
Africa Request: $1,250
Jumia: Not Sold with Competitor

14. 12 Month Projected Cash Flow
Q1 Q2 Q3 Q4 Total
Sales 593 749 755 684 2781
Revenue $518,313 $639,529 $659,825 $615,406 $2,433,073
Cost of Sales $301,775 $586,750 $579,125 $521,100 $1,988,750
Total Expenses $59,832 $71,953 $73,983 $69,541 $275,309
Total Profit $156,706 -$19,174 $6,717 $24,765 $169,015

15. Initial Investment $90,000
o Startup Expenses = $20,000
o Startup Inventory = $66,000
o Miscellaneous Expenses = $4,000
Launching in August 2015
Start-Up