1. PERSONAL BRAND EXPLORATION
Anthony Simonett
Project & Portfolio I: Week 1
03/01/2022

2. My identity comes from the struggles I have
been through in life. Being raised by a single
mother I know what how important it is to work
hard and stay focused on what I want to
achieve. Sports is what I have always loved and
now I can become successful in simply talking
about my knowledge and passion of sports.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor
• Announcer
• Morning Show Host
BRAND ARCHETYPE - I approach
my work with a goal oriented
mindset focused on delivering my
message with organized analytics
and creativity. Broadcasters use
logic and reasoning to identify
strengths and weaknesses to
alternative solutions, or approaches
to problems.
TV Anchor for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Sports Lovers
TARGET AUDIENCE
Jason A.
Outreach Plan:
• I will contact Rachel their receptionist and tell her I
would like to show Jason my portfolio.
• Once invited in the building I will orchestrate the
conversation into making Jason want be back for an
interview.
• I’ve been told he has an open schedule early in the
week and I will call to follow up for my interview.
PROFILE
PICTURE Hiring Manager at Reno
Radio
Jeff Chavez
Outreach Plan:
• To prepare for my contact I will have a portfolio of
edited videos to show what my work is.
• For my initial contact I will find him on the job site to
consult him on my sportscasting future.
• After having a generous conversation I will call him on
the weekend to ask if my portfolio is impressive.
PROFILE
PICTURE
Foreman at Lennar
Mike G.
Outreach Plan:
• In order to be prepared I will fully create my podcast
and YouTube channel to have content created.
• I will make contact by calling my people at the station
to get me on a direct line while at work.
• Upon my hopeful connections not working I will call into
his show during hours to get live advise on my portfolio
and my future.
PROFILE
PICTURE Radio Host

5. GOALS
Short Term: (2023)
• I will grow my brand and platform presence online by
consistently putting out content on my social media.
‣ By 2023 I will have over 50k followers on all
my social platforms combined.
Mid Term: (2030)
• In the year 2030 I will be 32 and I will have worked at
every TV station in Nevada as I move to California.
‣ In 2030 I will have made over $100k through
my social media and being on TV.
Long Term: (2042)
• In 20 years it is my ultimate goal that I have my own
show/radio show to talk about sports 5 days a week.
‣ To measure my success I will be debt free and
own more than one house.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Handyman Skills
SOFT
HARD
Novice / Adept / Expert
HVAC Tech Novice / Adept / Expert
Speaking Novice / Adept / Expert
Reading Novice / Adept / Expert
Database Software
SOFT
HARD
Novice / Adept / Expert
Telecommunications Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help fans express their passion of sports
through conversation and emotion.
PROMISE

8. CREDENTIALS
Work Experience:
• Construction work
• Jobsite manager at Cavallero Heating &
Air
Education:
• OSHA Certified
• Sportcasting BS program at Full Sail University
Awards:
• NO AWARDS FOR WORKING HARD
Picture Relevant
to Your Industry
Goes Here

9. BE YOURSELF
When you love talking about sports, you enjoy
being around more people who do. Whether you
are praising your team, or scorning management.
We love a passionate conversation.

10. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ February 2022
• NAB State Leadership Conference
‣ February 2023 | Washington D.C.
• NAB Show
‣ April 2023 | Las Vegas
Digital Marketing
• Primary Content: Passionate and heated sports
conversations about players, management, rules and the
direction of our favorite teams.
• Primary Tools: Podcasts(Apple,Spotify, etc.) YouTube,
Instagram, Tik Tok, and personal website.
• Website: My digital portfolio will be the framework for my
personal website along with using it to grow my Instagram,
YouTube and online presence.

11. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Bachelors in Sportscasting at Full Sail University.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

12. Anthony Simonett
You know how most radio hosts are so self-indulged they don’t care vey
much for their average listener? Well at Tony’s Real Talk Sports we are
proud to be in touch with our consumers.