SlideShare a Scribd company logo
1 of 3
Single camera productions
Introduction
A single camera setup or the single camera mode of production is a method of film making
and video production. In this setup, each of the various shots and camera angles are taken
using the same camera, or multiple cameras pointed in one direction, which are moved and
reset to get each shot or new angle. Unlike film producers, who almost always opt for the
single-camera technique, television producers make a distinct decision to shoot in either
single-camera or multiple-camera mode.
The single-camera setup originally developed during the birth of the classical Hollywood
cinema in the 1910s and has remained the standard mode of production for cinema; in
television, both single cameras and multiple-camera productions are common.
Multi-camera set-up which uses two or more cameras running simultaneously.
Different British films use single camera techniques such as action films will use three or
more cameras to capture multiple angles, as action scenes have a lot going on during them
and take a great deal of time for only seconds to a few minutes of footage.
Example 1:
Advantagesof singlecameratechniques.
~ One of the advantages of single camera use is it is cheaper. If more cameras were
used, each camera man would cost money and lighting and sound units. With
multiple cameras running, the costs increase.
~ There is more aesthetic control over the lighting and sound for each shot, it also
enhances the detail and excitement.
~ You wouldn’t need both actors on set at the same time; film the shots for one whilst
the other is in their trailer and vice versa.
~ When filming you aren't limited in how much space you need to set up your shot.
~ Directors have more control over each shot, whereas with multiple cameras there
would be someone responsible for that camera.
Disadvantageof singlecamera techniques.
~ One disadvantage of sct is It takes longer to set up because of all the cameras and
camera men.
~ Less realistic reactions; as one actor gets filmed at a time, the reactions aren't as
natural as it would be with multi camera productions.
~ Repeating the same shot 3 times to get each angle as you can only get one at a time,
however use of multiple cameras you're able to capture everything at once.
~ You'll be spending a lot of time in the editing suit because of all the shots that have
been taken. With multiple cameras, you could shoot different angles and takes at the
same time, using different people for the cameras.
~ One final disadvantage is that you will be spending more time in the editing room
because you would have to edit every clip and angle together.
Theshining (1980)
the shining steady cam clip
in this particular clip it is filmed with a steady cam which is following a boy around the hotel.
We see that the camera is following the boy at the level of his trike whilst he is riding it
around the hotel in addition to this the multiple corners in the hotel that the boy is driving
round creates suspense and an unsettling feeling for the audience. The camera travels
smoothly throughout the scene which allows the audience to travel with him. Later into the
scene we see the boy get off his trike with this the camera is in a stationary angle which gives
a clean and steady shot. The camera then cuts to a low angle and starts rolling through his
eyes so it makes the audience feel like they are in the situation the boy is in. in the final parts
of the scene we see the camera pin its focus on the door number that the boy has stopped
at. we see the camera linger on the room door which creates tension between the audience
and make them think that something is wrong with that room. The camera moves back to a
tripod which is the same height as the boy which puts the audience in the shoes of him. The
height of the shot rises when the boy stands up, it creates tension as he starts to walk toward
the door because we as an audience feel as if something may happen to him.
Bad romance (2008)
bad romance
Bad romance by lady gaga, uses a single camera production to show the audience what is
happening within the video which shows it clearly. Using this technique to record the music
video allows the directors to clearly show the audience what they want them to see with
there are no limitations where the camera was placed. A tri-pod is what is mainly used for
the full video to show the audience every aspect of the scene and not leave the audience
curious as to why only certain parts of a shot was shown. Considering the director has the
ability to show everything in a scene they also have the ability to hide things. Within the
video the camera sows a long shot of one of the backing dancers who is crouched down in an
awkward position also with the camera at their eye level which creates tension towards the
audience this is common in a lady gaga video because they were known to be quite explicit
at the peak of her career and not many videos have a plot or story line like hers.
JohnLewisChristmasadvert2015
john lewis advert
At the start of the clip we see the camera is focusing on a little girl who looks sad. This is shot
clearly with the camera at eye level, it makes the audience feel for the girl and they wonder
what she’s sad about. It then switches focus to the camera through a telescope which lets us
see what she is seeing and the way she sees it. The camera zooms in s far into to the moon
where the little girl sees a man walking out of a shed. One scene in the advert focuses on a
long shot of the man which shows in his view of how far he is away from earth, this makes
the audience feel sad for the man and that he is alone with no one for Christmas. This makes
the girl feel happy and excited. Further into the clip we see the girl try her hardest to get a
message to the man on the moon, this part of the clip directs itself to children as it focuses
on a childhood story of a man being on the moon, this could make the children feel happy
just as it did for the little girl. In the final moments of the advert we see the old man receive a
gift tied to lots of balloons which is from the little girl, this makes the man feel happy and
gives a positive affect to the audience. When the man finds out the gift is a telescope he
looks through it which then the camera shows what he sees, the man finds the girl who is
also looking through her telescope which gives a glimpse of hope for the audience and makes
both main characters in the film happy. In the end of the clip a text comes on the screen
which says ‘’show someone they’re loved this Christmas’’ this mirrors a positive affect on the
audience and educates young people to help people.

More Related Content

What's hot

Single camera production techniques
Single camera production techniquesSingle camera production techniques
Single camera production techniquesFay Amber Yaxley
 
Unit 23 Walkthrough
Unit 23 WalkthroughUnit 23 Walkthrough
Unit 23 WalkthroughVianello1
 
Multi-Cam Techniques
Multi-Cam TechniquesMulti-Cam Techniques
Multi-Cam Techniquesdinu077
 
The Features Of Single Camera Production
The Features Of Single Camera ProductionThe Features Of Single Camera Production
The Features Of Single Camera Productionmediakhan
 
Risk assessment 11
Risk assessment 11Risk assessment 11
Risk assessment 11Joshuahowie
 
Single camera production
Single camera productionSingle camera production
Single camera productionsaritachander_9
 
Shot analysis
Shot analysisShot analysis
Shot analysisellaash
 
Single camera and multi camera.
Single camera and multi camera.Single camera and multi camera.
Single camera and multi camera.bethanhardy
 
Single camera production
Single camera productionSingle camera production
Single camera productionLydia jill
 
Single camera production
Single camera productionSingle camera production
Single camera productionJakeRose8
 
Single camera production
Single camera productionSingle camera production
Single camera productionrdtwilson
 
Multicamera Show Breakdown/Format
Multicamera Show Breakdown/FormatMulticamera Show Breakdown/Format
Multicamera Show Breakdown/FormatLarisa Curran
 
Features of a single camera production
Features of a single camera productionFeatures of a single camera production
Features of a single camera productionRyan Jones
 
Task 4 editing
Task 4 editing Task 4 editing
Task 4 editing kilmj007
 

What's hot (20)

Multi camera TV studio or O.B. operations
Multi camera TV studio or O.B. operationsMulti camera TV studio or O.B. operations
Multi camera TV studio or O.B. operations
 
Multi Camera1
Multi Camera1Multi Camera1
Multi Camera1
 
Single camera production techniques
Single camera production techniquesSingle camera production techniques
Single camera production techniques
 
Unit 23 Walkthrough
Unit 23 WalkthroughUnit 23 Walkthrough
Unit 23 Walkthrough
 
Multi-Cam Techniques
Multi-Cam TechniquesMulti-Cam Techniques
Multi-Cam Techniques
 
The Features Of Single Camera Production
The Features Of Single Camera ProductionThe Features Of Single Camera Production
The Features Of Single Camera Production
 
Risk assessment 11
Risk assessment 11Risk assessment 11
Risk assessment 11
 
Single camera production
Single camera productionSingle camera production
Single camera production
 
Shot analysis
Shot analysisShot analysis
Shot analysis
 
Multi cam
Multi camMulti cam
Multi cam
 
Editing assigment
Editing assigmentEditing assigment
Editing assigment
 
Single camera and multi camera.
Single camera and multi camera.Single camera and multi camera.
Single camera and multi camera.
 
Single camera production
Single camera productionSingle camera production
Single camera production
 
Single camera production
Single camera productionSingle camera production
Single camera production
 
Shallows
ShallowsShallows
Shallows
 
Learning aim a
Learning aim aLearning aim a
Learning aim a
 
Single camera production
Single camera productionSingle camera production
Single camera production
 
Multicamera Show Breakdown/Format
Multicamera Show Breakdown/FormatMulticamera Show Breakdown/Format
Multicamera Show Breakdown/Format
 
Features of a single camera production
Features of a single camera productionFeatures of a single camera production
Features of a single camera production
 
Task 4 editing
Task 4 editing Task 4 editing
Task 4 editing
 

Similar to Single camera productions

Single camera techniques learning aim a
Single camera techniques learning aim aSingle camera techniques learning aim a
Single camera techniques learning aim aJamesPotts21
 
Single camera techniques learning aim a
Single camera techniques learning aim aSingle camera techniques learning aim a
Single camera techniques learning aim aJamesPotts21
 
Single camera productionss
Single camera productionssSingle camera productionss
Single camera productionssemeliacrocker
 
Unit 2 3 2 task 2
Unit 2 3 2 task 2Unit 2 3 2 task 2
Unit 2 3 2 task 2Ege1072
 
Unit 2 3 2 task 2
Unit 2 3 2 task 2Unit 2 3 2 task 2
Unit 2 3 2 task 2Ege1072
 
Unit 20 single camera production
Unit 20  single camera productionUnit 20  single camera production
Unit 20 single camera productionannalisejohnston1
 
Single camera shots learning aim A (year 2 media)
Single camera shots learning aim A (year 2 media)Single camera shots learning aim A (year 2 media)
Single camera shots learning aim A (year 2 media)gaynordobson
 
Edititng - Media
Edititng - MediaEdititng - Media
Edititng - Mediasuelamedia
 
Task 4 redone media document finished
Task 4 redone media document finishedTask 4 redone media document finished
Task 4 redone media document finishedkilmj007
 
Unit 20 learning aim a
Unit 20 learning aim aUnit 20 learning aim a
Unit 20 learning aim aAlexiaTaylor6
 
Editing media-task 4
Editing media-task 4Editing media-task 4
Editing media-task 4mariasuelaa
 
Single Camera Productions
Single Camera ProductionsSingle Camera Productions
Single Camera ProductionsBethPotter4
 
Single camera production learning aim a
Single camera production learning aim a Single camera production learning aim a
Single camera production learning aim a mollyallen19
 
Single camera production 2
Single camera production 2Single camera production 2
Single camera production 2MusicalPotato
 
Single camera techniques
Single camera techniquesSingle camera techniques
Single camera techniquesellispars
 

Similar to Single camera productions (20)

Single camera techniques learning aim a
Single camera techniques learning aim aSingle camera techniques learning aim a
Single camera techniques learning aim a
 
Single camera techniques learning aim a
Single camera techniques learning aim aSingle camera techniques learning aim a
Single camera techniques learning aim a
 
Single camera productionss
Single camera productionssSingle camera productionss
Single camera productionss
 
Unit 20 resub
Unit 20 resubUnit 20 resub
Unit 20 resub
 
Unit 2 3 2 task 2
Unit 2 3 2 task 2Unit 2 3 2 task 2
Unit 2 3 2 task 2
 
Unit 2 3 2 task 2
Unit 2 3 2 task 2Unit 2 3 2 task 2
Unit 2 3 2 task 2
 
Unit 20 single camera production
Unit 20  single camera productionUnit 20  single camera production
Unit 20 single camera production
 
Single camera shots learning aim A (year 2 media)
Single camera shots learning aim A (year 2 media)Single camera shots learning aim A (year 2 media)
Single camera shots learning aim A (year 2 media)
 
Edititng - Media
Edititng - MediaEdititng - Media
Edititng - Media
 
Unit 20
Unit 20Unit 20
Unit 20
 
Task 4 redone media document finished
Task 4 redone media document finishedTask 4 redone media document finished
Task 4 redone media document finished
 
Unit 20 learning aim a
Unit 20 learning aim aUnit 20 learning aim a
Unit 20 learning aim a
 
Editing media-task 4
Editing media-task 4Editing media-task 4
Editing media-task 4
 
Single Camera Productions
Single Camera ProductionsSingle Camera Productions
Single Camera Productions
 
Single camera production learning aim a
Single camera production learning aim a Single camera production learning aim a
Single camera production learning aim a
 
Editing techniques
Editing techniquesEditing techniques
Editing techniques
 
Final assignment media
Final assignment   mediaFinal assignment   media
Final assignment media
 
Single camera production 2
Single camera production 2Single camera production 2
Single camera production 2
 
Editing techniques
Editing techniquesEditing techniques
Editing techniques
 
Single camera techniques
Single camera techniquesSingle camera techniques
Single camera techniques
 

More from AnthonyMartin152 (20)

Radiodrama
Radiodrama Radiodrama
Radiodrama
 
unit 6 media campaigns
unit 6 media campaignsunit 6 media campaigns
unit 6 media campaigns
 
learning aim D unit 6 (media campaigns)
learning aim D unit 6 (media campaigns)learning aim D unit 6 (media campaigns)
learning aim D unit 6 (media campaigns)
 
Evaluation unit 4 pre-production
Evaluation unit 4 pre-productionEvaluation unit 4 pre-production
Evaluation unit 4 pre-production
 
strip board unit 4 pre- production
strip board unit 4 pre- productionstrip board unit 4 pre- production
strip board unit 4 pre- production
 
Ffff
FfffFfff
Ffff
 
unit 14 - learning aim B
unit 14 - learning aim Bunit 14 - learning aim B
unit 14 - learning aim B
 
unit 14 - learning aim A
unit 14 - learning aim Aunit 14 - learning aim A
unit 14 - learning aim A
 
Contributor release form 1
Contributor release form 1Contributor release form 1
Contributor release form 1
 
Contributor release form
Contributor release formContributor release form
Contributor release form
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
storyboard
storyboardstoryboard
storyboard
 
Stalked script
Stalked script Stalked script
Stalked script
 
Genre
GenreGenre
Genre
 
Document1
Document1Document1
Document1
 
Location scouting template (recce)
Location scouting template (recce)Location scouting template (recce)
Location scouting template (recce)
 
Meeting minutes template
Meeting minutes template Meeting minutes template
Meeting minutes template
 
Meeting minutes template
Meeting minutes template Meeting minutes template
Meeting minutes template
 
Meeting minutes template
Meeting minutes template Meeting minutes template
Meeting minutes template
 
Personnel list
Personnel listPersonnel list
Personnel list
 

Recently uploaded

BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756dollysharma2066
 
labradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdflabradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdfAkrati jewels inc
 
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》rnrncn29
 
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar HealthywayAmit Kakkar Healthyway
 
Virat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdfVirat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdfkigaya33
 
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...dollysharma2066
 
'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trends'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trendsTangledThoughtsCO
 
Uttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdfUttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdfNoel Sergeant
 
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426jennyeacort
 
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncrdollysharma2066
 

Recently uploaded (11)

Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...
Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...
Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...
 
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
 
labradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdflabradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdf
 
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
 
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
 
Virat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdfVirat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdf
 
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
 
'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trends'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trends
 
Uttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdfUttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdf
 
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426
 
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
 

Single camera productions

  • 1. Single camera productions Introduction A single camera setup or the single camera mode of production is a method of film making and video production. In this setup, each of the various shots and camera angles are taken using the same camera, or multiple cameras pointed in one direction, which are moved and reset to get each shot or new angle. Unlike film producers, who almost always opt for the single-camera technique, television producers make a distinct decision to shoot in either single-camera or multiple-camera mode. The single-camera setup originally developed during the birth of the classical Hollywood cinema in the 1910s and has remained the standard mode of production for cinema; in television, both single cameras and multiple-camera productions are common. Multi-camera set-up which uses two or more cameras running simultaneously. Different British films use single camera techniques such as action films will use three or more cameras to capture multiple angles, as action scenes have a lot going on during them and take a great deal of time for only seconds to a few minutes of footage. Example 1: Advantagesof singlecameratechniques. ~ One of the advantages of single camera use is it is cheaper. If more cameras were used, each camera man would cost money and lighting and sound units. With multiple cameras running, the costs increase. ~ There is more aesthetic control over the lighting and sound for each shot, it also enhances the detail and excitement. ~ You wouldn’t need both actors on set at the same time; film the shots for one whilst the other is in their trailer and vice versa. ~ When filming you aren't limited in how much space you need to set up your shot.
  • 2. ~ Directors have more control over each shot, whereas with multiple cameras there would be someone responsible for that camera. Disadvantageof singlecamera techniques. ~ One disadvantage of sct is It takes longer to set up because of all the cameras and camera men. ~ Less realistic reactions; as one actor gets filmed at a time, the reactions aren't as natural as it would be with multi camera productions. ~ Repeating the same shot 3 times to get each angle as you can only get one at a time, however use of multiple cameras you're able to capture everything at once. ~ You'll be spending a lot of time in the editing suit because of all the shots that have been taken. With multiple cameras, you could shoot different angles and takes at the same time, using different people for the cameras. ~ One final disadvantage is that you will be spending more time in the editing room because you would have to edit every clip and angle together. Theshining (1980) the shining steady cam clip in this particular clip it is filmed with a steady cam which is following a boy around the hotel. We see that the camera is following the boy at the level of his trike whilst he is riding it around the hotel in addition to this the multiple corners in the hotel that the boy is driving round creates suspense and an unsettling feeling for the audience. The camera travels smoothly throughout the scene which allows the audience to travel with him. Later into the scene we see the boy get off his trike with this the camera is in a stationary angle which gives a clean and steady shot. The camera then cuts to a low angle and starts rolling through his eyes so it makes the audience feel like they are in the situation the boy is in. in the final parts of the scene we see the camera pin its focus on the door number that the boy has stopped at. we see the camera linger on the room door which creates tension between the audience and make them think that something is wrong with that room. The camera moves back to a tripod which is the same height as the boy which puts the audience in the shoes of him. The height of the shot rises when the boy stands up, it creates tension as he starts to walk toward the door because we as an audience feel as if something may happen to him. Bad romance (2008) bad romance Bad romance by lady gaga, uses a single camera production to show the audience what is happening within the video which shows it clearly. Using this technique to record the music video allows the directors to clearly show the audience what they want them to see with there are no limitations where the camera was placed. A tri-pod is what is mainly used for the full video to show the audience every aspect of the scene and not leave the audience curious as to why only certain parts of a shot was shown. Considering the director has the ability to show everything in a scene they also have the ability to hide things. Within the
  • 3. video the camera sows a long shot of one of the backing dancers who is crouched down in an awkward position also with the camera at their eye level which creates tension towards the audience this is common in a lady gaga video because they were known to be quite explicit at the peak of her career and not many videos have a plot or story line like hers. JohnLewisChristmasadvert2015 john lewis advert At the start of the clip we see the camera is focusing on a little girl who looks sad. This is shot clearly with the camera at eye level, it makes the audience feel for the girl and they wonder what she’s sad about. It then switches focus to the camera through a telescope which lets us see what she is seeing and the way she sees it. The camera zooms in s far into to the moon where the little girl sees a man walking out of a shed. One scene in the advert focuses on a long shot of the man which shows in his view of how far he is away from earth, this makes the audience feel sad for the man and that he is alone with no one for Christmas. This makes the girl feel happy and excited. Further into the clip we see the girl try her hardest to get a message to the man on the moon, this part of the clip directs itself to children as it focuses on a childhood story of a man being on the moon, this could make the children feel happy just as it did for the little girl. In the final moments of the advert we see the old man receive a gift tied to lots of balloons which is from the little girl, this makes the man feel happy and gives a positive affect to the audience. When the man finds out the gift is a telescope he looks through it which then the camera shows what he sees, the man finds the girl who is also looking through her telescope which gives a glimpse of hope for the audience and makes both main characters in the film happy. In the end of the clip a text comes on the screen which says ‘’show someone they’re loved this Christmas’’ this mirrors a positive affect on the audience and educates young people to help people.