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SEF for students 2012. Product Management vs. Project Management

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SEF for students 2012. Product Management vs. Project Management

  1. 1. IT менеджеры, продуктовые и не очень Anthony Marchenko Saturday, December 1, 12
  2. 2. карьера менеджера Saturday, December 1, 12
  3. 3. карьера менеджера Saturday, December 1, 12
  4. 4. с точки зрения социологии... Saturday, December 1, 12
  5. 5. Type of IT-managers: Office Manager Social Media Manager HR-Manager Cleaning Manager etc. Saturday, December 1, 12
  6. 6. Project Managers vs. Product Manager Saturday, December 1, 12
  7. 7. Project Manager Developing the project plan Managing the project team Managing the project risk Managing the project schedule Managing the project budget Managing the project conflicts Saturday, December 1, 12
  8. 8. Product Manager Product Life Cycle considerations • Product differentiation • Product naming and branding • Product positioning and outbound messaging • Promoting the product externally with press, customers and partners • Conducting customer feedback and enabling (pre-production, beta software) • Launching new products to market • Monitoring the competition • Identifying new product candidates • Gathering the voice of customers • Defining product requirements • Determining business-case and feasibility • Scoping and defining new products at high level • Evangelizing new products within the company • Building product roadmaps, particularly technology roadmaps • Developing all products on schedule, working to a critical path Saturday, December 1, 12
  9. 9. Product Manager 1. CEO of product 2. Customers / Markets / Trends / Revenue 3. Creativity 4. What Project Manager • COO of project • Employees / Resources / Scope / Time / Cost • How Sri Shivananda, eBay Saturday, December 1, 12
  10. 10. Project managers own "How" and "When". Product managers own "What" and "Why". Ian McAllister, Amazon Saturday, December 1, 12
  11. 11. Saturday, December 1, 12
  12. 12. Навыки менеджера Стратегическое мышление, лидерство, смелость, готовность идти на риск, ясность целей, инновационность и креативность, системное мышление и планирование, способность слушать и воспринимать чужую точку зрения, содействие команде, ее развитие и продвижение, настойчивость, производительность, мотивация, открытость, эффективность, умение разрешать конфликты, этика, надежность, чувство юмора… Saturday, December 1, 12
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  17. 17. company life-cycle Saturday, December 1, 12
  18. 18. Recommended books SCRUM и XP: Заметки с передовой. http:/ / scrum.org.ua/wp-content/uploads/2008/12/scrum_xp- from-the-trenches-rus-final.pdf SCRUM и Kanban: выживаем максимум http:// scrum.org.ua/wp-content/uploads/ ScrumAndKanbanRuFinal.pdf Жизненный цикл корпораций. Ацхак Адизес Saturday, December 1, 12
  19. 19. Questions & Answers AnthonyMarchenko@gmail.com Facebook: Anthony Marchenko skype/twitter/dev.by: anthonyby Saturday, December 1, 12

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