1. ANTHONY JUDE COBB
Mobile : 0096895589713 Email Id : Anthony.cobb@om.nestle.com
HEAD OF AREA – NESTLE OMAN TRADING
“Approximately 18 year’s managing all sub-channels within General Trade and includes strong team leadership
experience focused on sales and characterized by dealing with overcoming challenges, difficult staffing situations and
developing others within cross cultural environments in the Middle East”
Functional Experience :
• Category sales
• RTM
• Merchandising
• IT ( MS Outlook )
• Trade Risk Assessment
• Coaching and Development
Core competencies:
• Driving Category and Shopper Knowledge
• Driving Channel / Customer Knowledge
• Establish Winning Sales Strategy
• Integrated Customer Relationships and Collaboration
• Effective Business Planning
• Effective Negotiation
• Driving Sustainable Profitable Growth
• Distributed Team Management
Responsibilities in Nestle Middle East : July 2006 till date………
 Win with Customers & Shoppers
• Joint business planning with top retailers
• Building category and shopper understanding
• Enhance visibility and win at the point of purchase
• Deepen and widen numeric distribution
• Create competitive gaps to win with customers
 Excel in operations
• Manage organic growth and operating master plans
• Maintain healthy financials – avoid disputes and overdues
• Eliminate waste – bad goods, customer returns
• Ensure operational efficiency – effective RTM, Sku rationalization
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2. ANTHONY JUDE COBB Page 2
Professional Experience Continued
 Inspire People
• Managing a diverse salesforce
• Define Succession Planning for Key Roles
• Develop functional and behaviourial competencies
• Effective Performance evaluation
Achievements at Nestle Middle East:
 Doubled The Grocery Business in Dubai – over a 5 year period with the same headcount.
 Managing Market Receivables below the prescribed limit..
 Achieved dominance in Groceries by initiating the Picture Of Success
 Maintaining a consistently, low Bad Goods below 0.10%,
 Initiated a new RTM across dubai groceries resulting in 32% growth in 2013.
 Initiated projects in ATC to penetrate music stores, hardware stores, electronic retailers and book Stores
 Revived the GT business as Head Of Area in North Coast, Oman.
Experience With Nestle India Limited : July 1997 - 2005
 Distributor Management, territory Management, Sales management and Sales promotions .
 Managing the “Out Of Home Segment” – HORECA.
 Sales forecasting, planning and budget control, cost benefit analysis on promotions
 Manage Primary and secondary targets: by sku, distributor and sub-channel
 Manage efficient RTM
 Conversions in the Out Of Home segment.
Snapshot of Achievements at Nestle India:
 Instrumental in Setting up an Exclusive Business Module for Chocolates & Confectionery
 Experience in developing small markets by deepening and widening numeric distribution
 Handled a FoodService Business turnover of more than $18 million spanning five districts.
 Rich experience in the HOT TEA SHOP segment through an exclusive catering agent network
 Converted New business turnover - by converting two of the biggest Ice Cream Manufacturers in South India
 Converted premix manufacturers and generated new business of more than $0.25 million per annum
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3. ANTHONY JUDE COBB Page 3
Academic Qualifications and Organisational Training…
Trade Marketing Experience With SONYGULF : June 2005 - July 2006
 Sales administration as a Support function for selected countries in the GCC region
 Handled the Oman and Bahrain markets for all categories
 Responsible for BTL activities in synchronization with ATL activities
 Achievement of Annual / monthly / SKU’s wide Budgets
Snapshot of Achievements at SONYGULF:
 Over a period of one year, was instrumental in highlighting the benefits of a hands – on experience to consumers
for various categories like Cybershots, Network Walkman, Handycam and also responsible for implementing the
same at different showrooms in Dubai.
 Was responsible in implementing the same by creating live demo’s in various showrooms and shopping malls in
Bahrain and Oman which not only achieved the desired results but was also an eye opener for the distributors to
open their minds to the power of the “Feel Sony” Campaign
ACADEMIC QUALIFICATIONS
 Bachelor of Commerce ( B.Com ) from Loyola College , Chennai, India.
TRAINING PROGRAMS
 Interpersonnal & Communication Skills - Manage Yourself
 Distributor Management Best Practice
 People Skills Develop Inspiring Leaders
 Value Creation Revised Understand What Matters at Nestle
 EDC and Managerial Skills Follow Up Develop Inspiring Leaders
 Managerial Skills - Leading Others Develop Inspiring Leaders
 Everyday Coaching Develop Inspiring Leaders
 Field Management Best Practice Marketing & Sales

4. ANTHONY JUDE COBB Page 4
Professional Experience Continued
Personal Details
 Date of Birth : 12th December 1975
 Nationality : Indian
 Marital Status : Married
 Languages : English, Hindi, Tamil
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