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WordPress SEO – Do We Really Need SEO Tools?
1.
2. WordPress SEO – DoWordPress SEO – Do
We Really Need SEOWe Really Need SEO
Tools?Tools?
3. NoticeNotice
For more detailed version visitFor more detailed version visit
www.hackblogs.comwww.hackblogs.com
4. So you installed aSo you installed a wordpresswordpress, created a site and published an article, but what, created a site and published an article, but what
now? How will younow? How will you attract visitors to your blogattract visitors to your blog and how will you accomplishand how will you accomplish
that search engines find it. There are many factors why some sites are rankingthat search engines find it. There are many factors why some sites are ranking
higher than others. So, for example, you created a site about “smoothiehigher than others. So, for example, you created a site about “smoothie
recipes” and you created a post about “apple smoothie”. Everything went well,recipes” and you created a post about “apple smoothie”. Everything went well,
you had few pictures, a video from YouTube, but when you googled “appleyou had few pictures, a video from YouTube, but when you googled “apple
smoothie recipe” you saw that your site is not on the first few pages, right ?smoothie recipe” you saw that your site is not on the first few pages, right ?
Now you’re incredulousy checking your site, wondering what went wrong?Now you’re incredulousy checking your site, wondering what went wrong?
But, don’t worry, if you’re using WordPress as a site CMS, then this article willBut, don’t worry, if you’re using WordPress as a site CMS, then this article will
help you. WordPress is one of the most comprehensive content managementhelp you. WordPress is one of the most comprehensive content management
systems. It’s very easy to use because it consists of various plugins which cansystems. It’s very easy to use because it consists of various plugins which can
help you optimize your site correctly.help you optimize your site correctly.
This article will be based mostly on On-Page SEO. I’ll tell you how to properlyThis article will be based mostly on On-Page SEO. I’ll tell you how to properly
write an article, not just for search engines, but for people who read it, andwrite an article, not just for search engines, but for people who read it, and
how to market it effectively. Last time, I wrote about how to get blog ideas inhow to market it effectively. Last time, I wrote about how to get blog ideas in
minutes so this guide is a follow-up of that post. Since wordpress platform hasminutes so this guide is a follow-up of that post. Since wordpress platform has
so many plugins, there are two main SEO plugins that are worth checking.so many plugins, there are two main SEO plugins that are worth checking.
One is called Yoast – it’s comprehensive plugin that has lots of options. ItOne is called Yoast – it’s comprehensive plugin that has lots of options. It
helps you optimize each article and it warns you if you forget about writinghelps you optimize each article and it warns you if you forget about writing
meta description, if your post has less than 300 words or if you havemeta description, if your post has less than 300 words or if you have
unnecessary slugs. Second one is called All-in-One SEO. It’s less complicatedunnecessary slugs. Second one is called All-in-One SEO. It’s less complicated
than yoast, but also great. It’s very user-friendly and it let’s you configure thethan yoast, but also great. It’s very user-friendly and it let’s you configure the
main SEO for any page you create.main SEO for any page you create.
5. 1. Title Tags and Permalinks1. Title Tags and Permalinks
Title tag is, as you probably know, one of the most important SEO factors on a site. Currently the title tagTitle tag is, as you probably know, one of the most important SEO factors on a site. Currently the title tag
looks like this: “Post name | Site name “. There is a lot of debate on whether to use only the name of the post,looks like this: “Post name | Site name “. There is a lot of debate on whether to use only the name of the post,
or to add the name of your site, but it’s up to you. This site uses this model -> Post name | Site name. If youor to add the name of your site, but it’s up to you. This site uses this model -> Post name | Site name. If you
want to be more specific on title tags, then – once you install the AIO SEO Pack – go to Settings >> All inwant to be more specific on title tags, then – once you install the AIO SEO Pack – go to Settings >> All in
One SEO Pack, and then put where it says “Post Title” this sign “% post_title%” or “% post_title% | %One SEO Pack, and then put where it says “Post Title” this sign “% post_title%” or “% post_title% | %
BLOG_TITLE% ” if you want to use Post name | Blog name. I’ll skip meta tags because in 2016. they areBLOG_TITLE% ” if you want to use Post name | Blog name. I’ll skip meta tags because in 2016. they are
not relevant SEO factors. These are basically little snippets below your title which tell about your site, but theynot relevant SEO factors. These are basically little snippets below your title which tell about your site, but they
are no longer relevant.are no longer relevant.
2. Permalinks2. Permalinks
Permalinks, however, are important. Permalink is basically the URL of your site. After installing WordPress,Permalinks, however, are important. Permalink is basically the URL of your site. After installing WordPress,
your URLs will look like this “www.site.com?p=38“, but this doesn’t looks good, right? It would be muchyour URLs will look like this “www.site.com?p=38“, but this doesn’t looks good, right? It would be much
better, if your URL would look like this “www.site.com/wordpress-seo/“. It not only looks better, but itbetter, if your URL would look like this “www.site.com/wordpress-seo/“. It not only looks better, but it
notifies Google that you plan to rank for a keyword “wordpress-seo”. You can change how permalinks work vianotifies Google that you plan to rank for a keyword “wordpress-seo”. You can change how permalinks work via
Settings -> Permalinks. My advice is to choose the first option called “Post Name”.Settings -> Permalinks. My advice is to choose the first option called “Post Name”.
3. Pingbacks and Redirection3. Pingbacks and Redirection
Pingbacks are used for communication between WordPress blogs, or to notify a blog when other links to it. SoPingbacks are used for communication between WordPress blogs, or to notify a blog when other links to it. So
for an example, when you link to another blog via an article, the owner of that blog will know who send himfor an example, when you link to another blog via an article, the owner of that blog will know who send him
that backlink. This has some benefits such as – if you regularly link to someone, he will probably remember tothat backlink. This has some benefits such as – if you regularly link to someone, he will probably remember to
link back to you, and secondly – if someone has already mentioned your site, you can contact the owner of thatlink back to you, and secondly – if someone has already mentioned your site, you can contact the owner of that
blog and ask him if he can change the anchor to one which suits you. You can set pingbacks by going to Settingsblog and ask him if he can change the anchor to one which suits you. You can set pingbacks by going to Settings
-> Discussion…-> Discussion…
6. Visit our site for more:Visit our site for more:
http://hackblogs.com/wordpress-seo-do-we-http://hackblogs.com/wordpress-seo-do-we-
really-need-seo-tools/really-need-seo-tools/
7. Visit our site for more:Visit our site for more:
http://hackblogs.com/wordpress-seo-do-we-http://hackblogs.com/wordpress-seo-do-we-
really-need-seo-tools/really-need-seo-tools/