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43
EXPERTS WEIGH IN ON THE FUTURE
OF MARKETING AUTOMATION
FOR CUSTOMER LOYALTY
INTRODUCTION
Marketing automation has become a
buzzword. Not surprisingly. It can deliver a
personalized customer experien...
Why invest in
marketing
automation?
1.
Adam Vowles
Head of Digital Marketing,
TWDG.co.uk
“Marketers should focus on the cr...
Why invest in
marketing
automation?
2.
Tracey Wallace
(@TraceWall)
Managing editor,BigCommerce
“Consumers today require in...
Why invest in
marketing
automation?
3.
Attila Kecsmar
CEO, Antavo Loyalty Software
“Ecommerce businesses can only keep up
...
Considerations
before getting
start with
marketing
automation
4.
Robert Allen
(@Rob_H_Allen)
Editor, Smart Insights
“To be...
Considerations
before getting
start with
marketing
automation
5.
Jay Adams
President and CEO, Makesbridge
“Marketing autom...
Considerations
before getting
start with
marketing
automation
6.
George Anderson
(@216_digital)
Lead Content Writer,
216di...
Considerations
before getting
start with
marketing
automation
7.
Darren DeMatas
(@DarrenDeMatas)
Selfstartr.com
“Marketing...
Considerations
before getting
start with
marketing
automation
8.
Pamela Hazelton
(@pamelahazelton)
Ecommerce and Online
Co...
What does the
future hold for
marketers in
automation?
9.
Ruthie Berber
Co-Marketing, Yotpo
“With automation you can popul...
What does the
future hold for
marketers in
automation?
10.
Max Robinson
Ace Work Gear
“To inspire customer loyalty, you ne...
What does the
future hold for
marketers in
automation?
11.
Jennifer Worsham
(@leadliaison)
Director of Marketing, Lead Lia...
What does the
future hold for
marketers in
automation?
12.
Jessica Thiele
Marketing Manager, VL Inc.
“Businesses that have...
What does the
future hold for
marketers in
automation?
13.
Teya Tuccio-Flick
Partner & VP Marketing,
Whereoware agency
“Ma...
What does the
future hold for
marketers in
automation?
14.
Martin Zhel
CEO, Orior Creative
“People don’t want you to send ...
What does the
future hold for
marketers in
automation?
15.
Marcus Miller
(@marcusbowlerhat)
SEO & Digital Marketing Strate...
What does the
future hold for
marketers in
automation?
16.
Dimira Teneva
Metrilo
“Automation is about being relevant, time...
What does the
future hold for
marketers in
automation?
17.
Rebecca Stickler
(@becca_stickler)
Content Marketing Specialist...
What does the
future hold for
marketers in
automation?
18.
Diane Ellis Scalisi
(@dianeellis)
Ecommerce Strategist,
GrowthA...
What does the
future hold for
marketers in
automation?
19.
Donald Pettit
Sales Team Leader, SalesWarp
“Marketing automatio...
What does the
future hold for
marketers in
automation?
20.
John Glynn
(@glynnmania)
Senior account manager,
The James Agen...
What does the
future hold for
marketers in
automation?
21.
Jacob Firuta
Content Manager, LiveChat
“Marketing automation wi...
What does the
future hold for
marketers in
automation?
22.
Csaba Zajdo
Ecommerce specialist, Optimonk
“Transactional email...
What does the
future hold for
marketers in
automation?
23.
Joe Sinkwitz
CEO, Intellifluence
“Based on customer data, an eC...
What does the
future hold for
marketers in
automation?
24.
Joe Sinkwitz
CEO, Intellifluence
“The beauty of automated campa...
What does the
future hold for
marketers in
automation?
25.
Fredrik Winberg
Ecommerce owner, Caliroots.com &
Mtmanor.se
“We...
What does the
future hold for
marketers in
automation?
26.
Arielle Hurst
Marketing, Pure Chat
“At the end of every chat co...
What does the
future hold for
marketers in
automation?
27.
Izaak Crook
Digital Marketing Executive,
AppInstitute
“In the f...
What does the
future hold for
marketers in
automation?
28.
Chad Rubin
(@ecommrenegade)
Skubana
“Marketing automation will ...
What does the
future hold for
marketers in
automation?
29.
Scott Schilling
(@ScottSchilling8)
Schilling Sales and Marketin...
What does the
future hold for
marketers in
automation?
30.
Stacy Caprio
Search Marketing Manager,
SmartBooks Corp, Inc
“To...
What does the
future hold for
marketers in
automation?
31.
Felipe Cardoso Barbosa
CMO, Route
“Driving customer loyalty is ...
What does the
future hold for
marketers in
automation?
32.
Bret Bonnet
President, Quality Logo Products
“We want to levera...
What does the
future hold for
marketers in
automation?
33.
Jess Tiffany
(@tiffanyintl)
President, Marketing and
Networking...
What does the
future hold for
marketers in
automation?
34.
Matthew Mercuri
Digital Marketing Specialist,
ERA Environmental...
What does the
future hold for
marketers in
automation?
35.
David J. Bradley
(@DBradleyRI)
Digital Marketing Strategy Exper...
What does the
future hold for
marketers in
automation?
36.
Luisana Cartay Febres
(@lucartay)
Content Manager, Photoslurp
“...
What does the
future hold for
marketers in
automation?
37.
Ruthie Berber
Co-Marketing, Yotpo
“Customer contribution helps ...
What does the
future hold for
marketers in
automation?
38.
Camille Guillot
Partner Marketing Manager,
Emarsys
“One of the ...
What does the
future hold for
marketers in
automation?
39.
Marco Ritratti
(@marcoritratti)
Email Marketing Manager,
LUISAV...
What does the
future hold for
marketers in
automation?
40.
Eyal Reich
Co-Founder & COO, Storeya
“The ideal system should h...
What does the
future hold for
marketers in
automation?
41.
Frank Lee
(@franklee84)
Marketing Head, Rebates Zone
“The bigge...
What does the
future hold for
marketers in
automation?
42.
Josh Blanton
CMO, Next Steps
Digital/JeremySaid
“While many sys...
What does the
future hold for
marketers in
automation?
43.
Gabor Koncz
(@gkoncz77)
CEO, Automizy
“AI could build a much mo...
This content is delivered by
Antavo Loyalty Software
Interested in learning more?
Then visit antavo.com or sign up to a VI...
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41 Experts Weigh In on the Future of Marketing Automation for Customer Loyalty

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Marketing automation has somehow become a buzzword in our industry, from B2B to B2C.

But is it really worth investing your time in? Why do 66% of marketers think automation will help them improve the customer experience in their store? And can an automation solution really help you drive customer loyalty at the end of the day?

These are the questions that you can get answers to, in our latest roundup, where 41 experts share their thoughts on the future of marketing automation.

You can read more in the original post that we have published on antavo.com: https://antavo.com/blog/41-experts-weigh-in-on-the-future-of-marketing-automation-for-customer-loyalty/

Veröffentlicht in: Marketing

41 Experts Weigh In on the Future of Marketing Automation for Customer Loyalty

  1. 1. 43 EXPERTS WEIGH IN ON THE FUTURE OF MARKETING AUTOMATION FOR CUSTOMER LOYALTY
  2. 2. INTRODUCTION Marketing automation has become a buzzword. Not surprisingly. It can deliver a personalized customer experience while saving time on marketing activities. Check out what 41 experts think about the future of marketing automation.
  3. 3. Why invest in marketing automation? 1. Adam Vowles Head of Digital Marketing, TWDG.co.uk “Marketers should focus on the creative aspect and build the automation into the process to allow them to focus on improvements.”
  4. 4. Why invest in marketing automation? 2. Tracey Wallace (@TraceWall) Managing editor,BigCommerce “Consumers today require increased engagement unparalleled on the internet before.”
  5. 5. Why invest in marketing automation? 3. Attila Kecsmar CEO, Antavo Loyalty Software “Ecommerce businesses can only keep up with the competition if they’re able to scale their business & marketing communication. That’s why marketing automation is no longer an option, it's a must.”
  6. 6. Considerations before getting start with marketing automation 4. Robert Allen (@Rob_H_Allen) Editor, Smart Insights “To be a force for customer loyalty, marketing automation will have to transform itself from focusing on how it can help the marketer, to how it can help the consumer.”
  7. 7. Considerations before getting start with marketing automation 5. Jay Adams President and CEO, Makesbridge “Marketing automation is best known for B2B contact nurturing, contact management, timely relevant messaging, and quality scoring; and these concepts do map closely to B2C loyalty fundamentals.”
  8. 8. Considerations before getting start with marketing automation 6. George Anderson (@216_digital) Lead Content Writer, 216digital, Inc. “Ecommerce marketers need to know their market and know which services will deliver amazing experiences for their customers. Marketing automation is not a one-size-fits-all solution.”
  9. 9. Considerations before getting start with marketing automation 7. Darren DeMatas (@DarrenDeMatas) Selfstartr.com “Marketing automation is one of those tactical "shiny objects" can be a real waste of time when not part of an ecommerce strategy.”
  10. 10. Considerations before getting start with marketing automation 8. Pamela Hazelton (@pamelahazelton) Ecommerce and Online Consultant & Developer “Avoid complete auto-pilot, and never rely solely on what the service recommends. You know your target audience better than software ever will.”
  11. 11. What does the future hold for marketers in automation? 9. Ruthie Berber Co-Marketing, Yotpo “With automation you can populate the settings with user’s data points - a combination of the customer’s gender, purchase information, birthday and more - to generate unique and dynamic marketing content for each customer.”
  12. 12. What does the future hold for marketers in automation? 10. Max Robinson Ace Work Gear “To inspire customer loyalty, you need to have a clear understanding of who your customers are.”
  13. 13. What does the future hold for marketers in automation? 11. Jennifer Worsham (@leadliaison) Director of Marketing, Lead Liaison “Marketing automation will continue to evolve in eCommerce by better understanding customers. Combining this information into powerful profiles will help subsequently build customer loyalty.”
  14. 14. What does the future hold for marketers in automation? 12. Jessica Thiele Marketing Manager, VL Inc. “Businesses that have automated their business from marketing downwards are able to focus on what they do best - running and growing their businesses.”
  15. 15. What does the future hold for marketers in automation? 13. Teya Tuccio-Flick Partner & VP Marketing, Whereoware agency “Marketing automation is the vehicle to deliver a holistic, personalized e-commerce experience to customers.”
  16. 16. What does the future hold for marketers in automation? 14. Martin Zhel CEO, Orior Creative “People don’t want you to send them the same generic offer as anyone else. Instead, you should be tracking every action they take online and use that information to deliver better campaigns with time.”
  17. 17. What does the future hold for marketers in automation? 15. Marcus Miller (@marcusbowlerhat) SEO & Digital Marketing Strategist, Bowlerhat “The real trick with all marketing is to deliver a message that your prospect or customer is glad to receive and that in some way makes their life easier.”
  18. 18. What does the future hold for marketers in automation? 16. Dimira Teneva Metrilo “Automation is about being relevant, timely and “just what I wanted” in a data-driven and non-intrusive way.”
  19. 19. What does the future hold for marketers in automation? 17. Rebecca Stickler (@becca_stickler) Content Marketing Specialist, WebpageFX “56% of consumers say they would be more inclined to use a retailer if it offered a personalized experience.”
  20. 20. What does the future hold for marketers in automation? 18. Diane Ellis Scalisi (@dianeellis) Ecommerce Strategist, GrowthAi.com “Online merchants are leaving money and loyalty on the table by not connecting the dots concerning a buyer's intent.”
  21. 21. What does the future hold for marketers in automation? 19. Donald Pettit Sales Team Leader, SalesWarp “Marketing automation will evolve to continuously engage customers.”
  22. 22. What does the future hold for marketers in automation? 20. John Glynn (@glynnmania) Senior account manager, The James Agency “Businesses seeing the most success are collecting the data upfront, putting the data into action and sending emails to targeted audiences with content that aligns with their interests.”
  23. 23. What does the future hold for marketers in automation? 21. Jacob Firuta Content Manager, LiveChat “Marketing automation will allow you to create a bond with your customers on a scale that would be impossible to achieve with more traditional email marketing methods.”
  24. 24. What does the future hold for marketers in automation? 22. Csaba Zajdo Ecommerce specialist, Optimonk “Transactional emails will be a valuable commodity in the prospect’s inbox, which will result in higher open rates, while also maximizing on the opportunity for online stores to increase their overall engagement.”
  25. 25. What does the future hold for marketers in automation? 23. Joe Sinkwitz CEO, Intellifluence “Based on customer data, an eCom analyst can rapidly build out buyer personas in an automated fashion and use it within services to determine peers, targeting those peers with custom ads that use psychological wealth signal triggers to result in a higher engagement rate than non-targeted ads.”
  26. 26. What does the future hold for marketers in automation? 24. Joe Sinkwitz CEO, Intellifluence “The beauty of automated campaigns is that they're far less time-intensive than regular broadcast emails - you can just set them up and leave them quietly generating revenue in the background.”
  27. 27. What does the future hold for marketers in automation? 25. Fredrik Winberg Ecommerce owner, Caliroots.com & Mtmanor.se “We need to involve all channels in the marketing automation process. We're talking about email, SMS, Facebook, Instagram and display retargeting - everything needs to be tied together and synchronized.”
  28. 28. What does the future hold for marketers in automation? 26. Arielle Hurst Marketing, Pure Chat “At the end of every chat conversation you should have an automated follow up process that sends a thank you, coupon or extra reward points.”
  29. 29. What does the future hold for marketers in automation? 27. Izaak Crook Digital Marketing Executive, AppInstitute “In the future, I'd like to see more eCommerce businesses utilise automated push notifications to boost their mobile sales - as they are often more effective than email due to them appearing straight on customer's phones.”
  30. 30. What does the future hold for marketers in automation? 28. Chad Rubin (@ecommrenegade) Skubana “Marketing automation will continuing to evolve as e-commerce rapidly changes.”
  31. 31. What does the future hold for marketers in automation? 29. Scott Schilling (@ScottSchilling8) Schilling Sales and Marketing, Inc. “It is imperative to consistently "touch the market" to stay top of mind. Customers do business with those they know, like and trust.”
  32. 32. What does the future hold for marketers in automation? 30. Stacy Caprio Search Marketing Manager, SmartBooks Corp, Inc “To drive loyalty and returning customers, marketing automation should evolve past simply segmenting by industry, page visits, and name personalization, to incorporate more specific recognitions of customer personality and rewards.”
  33. 33. What does the future hold for marketers in automation? 31. Felipe Cardoso Barbosa CMO, Route “Driving customer loyalty is more than just sending good offers based on past behavior, is creating a relationship even if it means contacting people without selling anything.”
  34. 34. What does the future hold for marketers in automation? 32. Bret Bonnet President, Quality Logo Products “We want to leverage a customer’s shopping habits and purchasing history to cater to their individualized experience on our website.”
  35. 35. What does the future hold for marketers in automation? 33. Jess Tiffany (@tiffanyintl) President, Marketing and Networking University “As a consumer and as a business person I feel we have an obligation to make each person's experience better all along the life cycle, from inquiry to purchase, and to maintain open dialogue and build relationships to nurture an ongoing relationship.”
  36. 36. What does the future hold for marketers in automation? 34. Matthew Mercuri Digital Marketing Specialist, ERA Environmental Solutions “Customer loyalty is all about bridging the gap between sales and customer service.”
  37. 37. What does the future hold for marketers in automation? 35. David J. Bradley (@DBradleyRI) Digital Marketing Strategy Expert “There are endless ways to use Smart CTAs, but the point is to make the experience more personalized for your audience.”
  38. 38. What does the future hold for marketers in automation? 36. Luisana Cartay Febres (@lucartay) Content Manager, Photoslurp “Word of mouth is a great resource for brands. But behind it there must be a well- oiled machine of automated processes, that encourage users to speak and share content about the product.”
  39. 39. What does the future hold for marketers in automation? 37. Ruthie Berber Co-Marketing, Yotpo “Customer contribution helps build brand credibility and can be automated intelligently.”
  40. 40. What does the future hold for marketers in automation? 38. Camille Guillot Partner Marketing Manager, Emarsys “One of the most powerful aspects of marketing automation is that it has the ability to empower content and consolidate it into one unified brand experience.”
  41. 41. What does the future hold for marketers in automation? 39. Marco Ritratti (@marcoritratti) Email Marketing Manager, LUISAVIAROMA.COM “In the future, not only the processes that compose marketing automation will be automated, but machine learning will also drive the creation of the right automation for every single customer.”
  42. 42. What does the future hold for marketers in automation? 40. Eyal Reich Co-Founder & COO, Storeya “The ideal system should have AI capabilities that would know to best describe and price your products, run your paid campaigns automatically.”
  43. 43. What does the future hold for marketers in automation? 41. Frank Lee (@franklee84) Marketing Head, Rebates Zone “The biggest revolution that can be brought in automate procedures is the invention of complex algorithms that, by ignoring the customer’s perception, faults or lacks the knowledge to provide them with the best possible answer.”
  44. 44. What does the future hold for marketers in automation? 42. Josh Blanton CMO, Next Steps Digital/JeremySaid “While many systems integrate with dynamic remarketing platforms such as AdRoll, a smart AI that dynamically shows relevant products based on user-activity will be included with marketing automation solutions of the future.”
  45. 45. What does the future hold for marketers in automation? 43. Gabor Koncz (@gkoncz77) CEO, Automizy “AI could build a much more consistent and reliable brand with highly targeted and personalized contents, offers and messages. And these are very important pillars of customer loyalty.”
  46. 46. This content is delivered by Antavo Loyalty Software Interested in learning more? Then visit antavo.com or sign up to a VIP DEMO to see how we can help when it comes running automated marketing campaigns. Visit antavo.com

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