A fun 45 min workout (workshop and discussion) @UXcamp Amsterdam 2018: understanding your user via the techniques Persona, Empathy Map or Customer Profile, what works?

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Persona
Empathy Map
Customer Profile
…what works?
Workshop/Discussion by Userneeds - Anouschka Scholten
UXcamp Amsterdam - June 9, 2018

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Understanding your user
A workout with
different modals

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Persona
Resource UX Booth: http://www.uxbooth.com/articles/personas-putting-the-focus-back-on-the-user/

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Humanize

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Source: http://www.uxforthemasses.com/personas/

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Empathy map

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Kernwaarden en
concrete vertaling
Empathy map

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Customer
profile

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Value proposition canvas
Bron: www.strategyzer.com
Fit
Ned uitleg: http://modelmatig.nl/marketing/strategie/waarde-propositie-canvas/

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Customer profile
Bron: www.strategyzer.com
Gains Voordelen
Wat levert de taak de
klant op?
Verwacht,
Gewenst,
Onverwachts
Customer Jobs Klanttaken
Wat wil je klant bereiken?
Denk aan:
Functionele taken
(iets doen)
Sociale taken
(status)
Emotionele taken
(hoe wil hij zich voelen?)
Pains Pijnpunten
Welke obstakels,
frustraties, risico’s,
pijnpunten komt je klant
tegen in relatie tot de taak?

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What worksFor you and why?

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3 techniques > make 3 teams
Join the team with the technique you preferably
have experience in
Carry out the technique – 15 min
For a UXcamp Amsterdam attendee (yes you:-)
who wants to contribute but hesitates doing so

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Rate your technique-10 min

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Empathy
Business
value
Feasable
Team
alignment
0
Design insights

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What did we learn?

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Questions?

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thank you!
userneeds
anouschka.scholten@userneeds.nl
www.userneeds.nl
Twitter: @anous
LinkedIn: https://nl.linkedin.com/in/anouschkascholten