Annkur's Webinar for SMBs on building organic web traffic for long term gains. Webinar recording here: https://my.demio.com/recording/A6ouY9Mu (start from 19 mins mark). The webinar included examples from various industries (SaaS, Ecommerce etc) and strategies to build organic traffic. Plenty of SEO and good user experience tips discussed.

1. BUILDING ORGANIC
WEB TRAFFIC
BY ANNKUR P AGARWAL

2. WEB TRAFFIC
Who Are You?

3. BUILDING ORGANIC TRAFFIC
✴ SEO has moved from Job Title to Job Description
✴ Search Engines have gotten smarter to understand authority
✴ PR, User Engagement, Brand Recall counts more than ever before
So if I make a good product & market it well, SEO will happen
automatically?

4. THE THING WITH SEO
The Technicals
Site Structure Schema H, Meta Tags Mobile Web
Content UX Authority Uniqueness
Everything Else

5. PLENTY OF GOOD CONTENT AVAILABLE ON WWW
UNDERSTAND SOME OF THE TECHNICALS
http://backlinko.com/on-page-seo

6. EXAMPLE 1
Isn’t it surprising that brands don’t rank themselves for their own products? Why?

7. EXAMPLE 2
Why do Wikipedia & Quora beat most other publications?

8. EXAMPLE 3
On first look, this one is a shocker!

9. MYNTRA FOR NIKE SHOES

10. NIKE FOR NIKE SHOES

11. AND THE DISCO-ORDINATION

12. FACEPALM.

13. LOOK UP THIS VIDEO
WANT MORE ON SEO?
http://bit.ly/2kuW8sQ
KNOW SEO, NO SEO

14. START SIMPLE, RESEARCH COMPETITION
✴ Site architecture
✴ Engagement Hooks
✴ SEO Basics
✴ Traffic Sources
✴ Keep continuous tab

15. MAKE YOUR STRATEGY
✴ Hygiene items - everyone
needs to do these.
✴ Things I can do better than
my competition.
✴ What else does the user
need? / Things competition
isn’t doing.
✴ What will make people
reference to me?
*handout

16. HOOKS - CONVERTING TRAFFIC TO USERS
✴ What content can you regularly send to your audience?
✴ What medium(s) can you do that on?

17. THE SHIFT
✴ Think of Facebook
✴ Imagine yourself writing a status update on Facebook

18. WHAT DID YOU VISUALISE

19. THE MOBILE SHIFT IS REAL
✴ Loading speed & usability on mobile?
✴ Mapping of mobile site to desktop site or responsive please!
✴ Figure penalties that may come for poor experience on mobile
(handouts)
✴ Be smart, show me what I want (near me!)

20. AUTHORITY & LOYALTY
Who are some authoritative folks online?
✴ Seth Godin
✴ Rand Fishkin
✴ MKBHD
✴ Mahesh Murthy
✴ Tesla, Apple, Xiaomi?
What do these brands & people do?

21. BUILDING AUTHORITY
✴ Network with the ecosystem. Build offline relationships (conferences,
meet-ups, 1-1).
✴ Write. Share authentic experiences. Make an emotional connect with
your audience.
✴ Explore multiple channels (online & offline). Twitter, Blogging,
YouTube, Facebook, SlideShare.
✴ Create / Demonstrate social proof. ^handout
✴ There is no such thing as excessive communication. Talk about your
product to partners, media, customers. Be consistent & keep them
updated.

22. QUESTIONS?
Thank You
Twitter: @annkur
http://pricebaba.com / https://sahigst.com