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DIGITAL DIVIDE
The emerging differences
between prosumers and the
dying breed of consumers.




                                        Annika Lidne
                                         for Bonnier
     Photo by Be.Futureproof / Flickr
     Photo by Be.Futureproof / Flickr    2011-09-08
“The illiterate of the 21 c won't be
          those who can't read and write, but
          those who can't learn, unlearn, and
          relearn.”
                                    Alvin Toffler, futurist
Photo iStockPhoto
The State of Now
a compression of space and time where every minute is filled with some kind of activity.




Young people don’t want to interact with
things that are not valuable to them. Every
click is a risk because if they choose
something that are not meaningful to
them, they waste precious time.
                                  Katarina Graffman, antropologist




                                                                                          Photo Alyssa L Miller / Flickr
Media habits


A look at the future of
consumption.




                          Photo by Björn Falkevik
SHARING
READING
Watching. TV?
Emerging media habits of the next gen




 Photo by Annika Lidne
Listening.
MULTI-CHANNEL
distribution
education




                    income
      1910   2010
This is mainstream media




Photo by Mr Jan / Flickr
Objectivity is a commodity (and boring)
The
 human
 beacon



Photo by Robert Scoble/Wikimedia Commons
“Networks are sentient social
objects. You can’t reach me if you
don’t reach my network.”

                            - Mark Comerford
News                                    News
+ aggregation                           Aggregation
+ curation
+ distribution
                                       Paper.li &
=                                      Summify
newspaper
                                   Distribution
                                            Sharing
Photo by Ben Sutherland / Flickr
Video
Video
+ aggregation                          Aggregation
+ curation
+ distribution                      Frequency
                                    & Chill
= TV
                                              Sharing
                               Distribution

Photo by Cloudzilla / Flickr
What’s professionally composed images of




                                                                  Foto av Harshit Sekhon / Flickr
cute 2-year olds worth if nobody sees them?




             “I add camera manufacturers to the list of people
             who with whitening knuckles are hanging on to the
             past. My Android phone with horrible optics are
             outompeting all SLR cameras on the market.”
                                              Sam Sundberg, SvD
But what about
EYEBALLS?
Foto av Toban Black / Flickr.
Thanks for listening!
        twitter:             annika
        facebook/linkedin:   Annika Lidne
        skype:               annikalidne
        email:               annika@disruptivemedia.se
        mobile:              +46 (0)70 435 05 45
        www:                 www.disruptivemedia.se
        slides:              slideshare.net/annikalidne

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Digital Divide - the emerging differences between prosumers and the dying breed of consumers

  • 1. DIGITAL DIVIDE The emerging differences between prosumers and the dying breed of consumers. Annika Lidne for Bonnier Photo by Be.Futureproof / Flickr Photo by Be.Futureproof / Flickr 2011-09-08
  • 2. “The illiterate of the 21 c won't be those who can't read and write, but those who can't learn, unlearn, and relearn.” Alvin Toffler, futurist Photo iStockPhoto
  • 3. The State of Now a compression of space and time where every minute is filled with some kind of activity. Young people don’t want to interact with things that are not valuable to them. Every click is a risk because if they choose something that are not meaningful to them, they waste precious time. Katarina Graffman, antropologist Photo Alyssa L Miller / Flickr
  • 4. Media habits A look at the future of consumption. Photo by Björn Falkevik
  • 5.
  • 7.
  • 9. Watching. TV? Emerging media habits of the next gen Photo by Annika Lidne
  • 10.
  • 13. education income 1910 2010
  • 14. This is mainstream media Photo by Mr Jan / Flickr
  • 15. Objectivity is a commodity (and boring)
  • 16. The human beacon Photo by Robert Scoble/Wikimedia Commons
  • 17.
  • 18. “Networks are sentient social objects. You can’t reach me if you don’t reach my network.” - Mark Comerford
  • 19. News News + aggregation Aggregation + curation + distribution Paper.li & = Summify newspaper Distribution Sharing Photo by Ben Sutherland / Flickr
  • 20.
  • 21. Video Video + aggregation Aggregation + curation + distribution Frequency & Chill = TV Sharing Distribution Photo by Cloudzilla / Flickr
  • 22.
  • 23. What’s professionally composed images of Foto av Harshit Sekhon / Flickr cute 2-year olds worth if nobody sees them? “I add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past. My Android phone with horrible optics are outompeting all SLR cameras on the market.” Sam Sundberg, SvD
  • 25.
  • 26.
  • 27.
  • 28. Foto av Toban Black / Flickr.
  • 29. Thanks for listening! twitter: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: +46 (0)70 435 05 45 www: www.disruptivemedia.se slides: slideshare.net/annikalidne