1. Capabilities
Creative Art Direction
Brand Strategy
Advertising campaign
Print / Digital Design
Magazine Editorial / Catalog
Photo compositing / Retouching
Typography
Skills
Advanced proficiency in
Photoshop
InDesign
Illustrator
Education
Parsons The New School for Design
New York, NY
Fashion window display design 2010
Han-Yang University,
South Korea, Seoul
Visual communication design , BFA 2002
Experience
Freelance Art Director laird + partners New York 9.2014 - present
Focus on luxury fashion branding to conceptualize and art direct for campaign mockups, master campaign layouts, creating
compelling imagery and designing brand strategy presentation books. Providing all graphic design and execution of brand-
extension collateral and cross-channel campaigns from concept and television advertisement story boards.
BRANDS - Donna Karan New York, DKNY, Banana Republic, DAVID WEBB, Calvin Klein, CFDA, Reed krakoff
Freelance Art Director CarlByrd&Co. New York 9.2012 - present
Conceptualize and art direct for life style brand campaigns and mockups, brand strategy presentation books and design for
TV commercial story boards, out-of-home/store visuals, packaging, execution of all graphic design works and across all 360
digital media platforms. Provide shooting directions for special edition product and master photo selecting.
BRANDS - Macy’s, Gap, GQ, Keds, Lesportsac, ECHO,Target, kipling,true religion jeans
Freelance Associate Creative Director V-Group New York 6.2011 - present
Creative art direction and conceptualization for TV commercial viral films, story mood boards, seasonal look-book designs and
overall fashion advertising campaign layouts.
BRANDS - Nick wooster project, Chloë Sevigny for a.t. corner, KAI MIN collection, codes combine NEW YORK.
Associate Creative Director Inhouse + Partners New York, Korea 5.2007 - 11.2010
Team leader for all creative direction during advertising photo shoots and managed all processes and oversaw the work of
design teams. Creative direction on a project basis worked with
photographer - Dusan Reljin, Mark Pillai, paola kudacki,James Macari
Sr. Art Director, moss New York, Korea 10.2002 - 2.2007
Art direction for high end casual wear fashion advertising campaigns mockups, storytelling board, magazine editing, catalogs
and compositing all visual art for photography layouts and typography work. Creative direction on a project basis worked with
photographer - Ellen von Unwerth, Max Vadukul,Tesh, Daniel Gabby,Terry Richardson, Greg kadel
Graphic Designer, U-th communication Korea 9.2000 - 9.2002
Designed and produced fashion brand development, brand identities, campaign designs and magazine editorials.
Annie
LeeFashion + Visual Artannielory@gmail.com 917.912.3417