1. Annsss
How to Promote Sales & Red
Zone- By Annie Colton
Red Zone: The act of getting customers with cosmetic items to check out in
cosmetics. If all customers with cosmetics check out in cosmetics the score would be 100%-
We strive for at least 60%. Red Zone is what keeps our hours.
 Partnership- Work with the front register cashier. Don’t expect them to send
everyone over, as this upsets many customers. If a Saturdate is going on let the
cashier know. Let the cashier know of any new specials/ coupons.
 Approach the customer while they are shopping. Explain you have extra coupons
when they are ready to check out or let them know it helps you out a lot to have
them check out in cosmetics when they are ready. Don’t let them leave the area
without talking to them.
 Incentivize- Give customers a reason for checking out in cosmetics .This is
inconvenient for many customers so give them a reason to come back.
o Coupons!! This is the easiest way to get customers to willingly come back
especially if it’s a ‘for sure’ coupon. Know your coupons! If a customer is
looking at face products let them know what extra coupons you have for
those products (this can also sway their decision). In store coupons work just
as effectively! If a customer is looking at Revlon, and there are in store
coupons let them know you have the coupon when they are ready to check
out!
o While talking to them glance at what items they have- double check the
coupon file and let them know what extra savings you can offer them.
o If no coupons are available, and there are no samples, thank them for
checking out with you. Remind them it helps our department. “Hopefully next
time we will have a coupon for you, as companies are always sending us
new coupons”
 Customer Service- Give them superb customer service! Remember they are going
out of their way to check out with you!
Sales: Overall sales assist the department and can also make you more money
(PMs)
 BOGO 50% off- This is the easiest way to increase sales (especially on make- up).
If all Cover Girl is BOGO 50% and they have an odd amount of items (1,3 ext)
mention they could get any other Cover Girl item for half off. This can even work on
other items such as face care, beauty tools. The trick is knowing the sales & price
checking if needed.
 Suggestive Sale & PMs- At check out let the customer know the monthly special-
“This month we also have extra coupons for the new…”
o Know what your PMs are and what extra savings/coupons/ sales are
associated with them (list is printed on the clip board, there are Monthly PMs,
Everyday PMs, & Monthly Suggestive Sale.
o To check your personal amount earned sign on to the computer in the office
(on the side with the cash scale). Go to Tools, Kronos, Time Card.