2. Tangibleheritage Digital heritage

3. Popularisation of heritage

4. Trend 1. More collaboration with target groups.

5. Aarhuslibrary http://nextlibrary.net/ Afb Google books

6. in front of this historical building, I stole my first kiss in 19…”]

15. Trend 2.More open innovation tracks: developing new programs based on crowd sourcing and co-creation

16. Co-creation is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other's resources and capabilities to create value through new forms of interaction, service and learning mechanisms. www.wikipedia.org

17. Principles of co-creation Inspire participation select the very best creative minds continue developing

20. www.dish2011.nl

22. http://www.wikilovesmonuments.eu/

23. Trend 3. more playful environments for heritage 1. serious games/ interactive documentaries 2. brand marketing games

26. Trend 4. More collaboration between Galleries, Libraries, Archives and Museums

27. Conclusion more people contributing to cultural heritage (quantity) higher intensity of participation in cultural heritage (quality)

29. Questions Who is excited about opportunities the future brings? Why? Who’s not? Why? Links: www.dish2011.nl www.delicious.com/annevroegop