The document discusses how the website conforms to conventions of the indie genre. It was inspired by research into websites like Lana Del Rey's, taking layout cues and embedding a music video on the homepage. Font and color scheme choices also conform to genre conventions seen on sites like The Courteeners and Arctic Monkeys, using mainly black and white. While attempting to fit conventions, some spaces on pages appear empty, and adjustments could improve the design.

1. Overall ourwebsite hasconformed
to conventionsof the indie genre as
we were well inspiredbyourinitial
researchintowebsitesthatwe
wantedtocreate our onthe same
basisand to ensure thatitlooked
appropriate.

2. We conformedtoconventionsof
indie websitesonourhome page by
takinginspirationfromLanaDel
Rey’sbyembeddingourmusicvideo
ontothe homepage sothatit played
immediatelyasyouenteredthe
website takingupmostof the
screenwithonlythe menubar
visible todraw inthe audiences
attentionstraightaway.
We alsotook layoutinspirationfrom
the Lana Del Reywebsite forthe
menuand social mediabarso
conformedtoconventions.By
placingthe linksinthe topright
corner andthe identonthe top left
withthe menuinbetween.
Overall ourlayoutconformstothe conventionsof andindie genre websiteaswe
have includedall the keyfeaturesandwebpagessuchasa mailinglist,gallery,
merchandise page etc.We decidedfromresearchandplanningthatitwas
importantto conformto these conventionsasfromresearchandplanningwe
foundthat everywebsite we lookedfollowedthese conventions,soitwas
importantoutwebsite layoutandfeaturesconformedtoo. Althoughinsome
situationsourwebsite layoutdidleavesome areasof the page lookingabitplain
and emptyandtherefore thisisaflawinour work anddoesnot make itlooklike
real mediasoif we couldimprove itwouldprobablybe toreadjustsizingusedon
some pagesinorder tofill deadspace.
The font usedonthe website developthe conventionsasthe
fontwe have usedon the website isnotcommonlyusedon
indie genre websiteshoweveritdoesstill fitwiththe genre as
it doeslooksimilartowhatisusedon The Courteeners
website.We decidedtodevelopthisconventionasnowebsites
sue the same font, and therefore we thoughtitwouldbenefit
our workto continue withthis. Howeverbykeepingourfont
similartowhatwas usedon courteenerswebsiteitmeantthat
we ensureditwasstill genre appropriate.
We have onlyusedblackandwhite onour fontsas that
followedourcolourscheme sothat itwouldshow synergy
betweenall three of ourproducts.Thiswasa conventionwe
decidedtoconformto as Lana Del Reyand The Courteenersdo
this,therefore we didittoo.
Our original colourscheme forthe
website wasinspiredbyArctic
Monkeysas there website alsoonly
usesblackand white,sowe are
conformingtogenre conventions.
Althoughwe have gone formainly
white whereastheyhave used
mainlyblackwe have still useda
similaridea.Thismeantthatour
website isgenre appropriateand
still linkstoourothertwo products.
The colour scheme iseffective hasit
clearlysignifiesthe genre thatwe
are tryingto fitinto.