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Top 10 Myths About Content Marketing (That Are Costing Your Business Money)

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Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.

Veröffentlicht in: Marketing
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Top 10 Myths About Content Marketing (That Are Costing Your Business Money)

  1. 1. TOP 10 about Content Marketing (That Are Costing Your Business Money) MYTHS CHARMHOUSE.io
  2. 2. There are tons of widespread misconceptions about content marketing.
  3. 3. All of these rumors are effecting your businesses bottom line.
  4. 4. It’s time to set the record straight.
  5. 5. Content Marketing is not about sales. #1 CHARMHOUSE.io
  6. 6. Content marketing is a highly effective form of generating leads and sales. ACTUALLY…
  7. 7. According to HubSpot, the cost per lead for content marketing is a fraction of the cost per lead for direct sales.
  8. 8. I think a lot of businesses are uncomfortable because they don’t see how content marketing drives sales...
  9. 9. Content Marketing is like a beauti!l garden...
  10. 10. Good content marketing is like having a beautiful garden with a coffee shop right in the middle.
  11. 11. But should you stop maintaining the garden because some people are enjoying it for free? Not all of your visitors will buy coffee.
  12. 12. LIKE HIM? But should you stop maintaining the garden because some people are enjoying it for free? Not all of your visitors will buy coffee.
  13. 13. Then you wouldn’t have many customers at all. Well, no.
  14. 14. CHARMHOUSE.io It’s not possible to calculate ROI for content marketing. #2
  15. 15. MYTH. This is an outright
  16. 16. It is very possible to calculate ROI for content marketing. In fact, it’s EASY. You just have to make the effort.
  17. 17. Most people just don’t take the few extra steps to set up the analytics and systems needed to measure their content marketing efforts.
  18. 18. If HubSpot can do it, YOU CAN TOO!
  19. 19. CHARMHOUSE.io Content marketing is too expensive. #3
  20. 20. As you saw in the HubSpot chart, content marketing is actually cheaper than direct sales in many cases.
  21. 21. On top of that, content marketing has a distinct advantage over other types of marketing...
  22. 22. and nothing else to show for it. You can spend resources on salespeople making calls or going to networking events, but at the end of the day, you’ll have the client or the customer
  23. 23. Social Media Following Email List Content Library Not only does content get you the client, but it gives you valuable assets too.
  24. 24. the effectiveness of these assets grows exponentially as your reach increases. Even more,
  25. 25. CHARMHOUSE.io Content marketing is too difficult to consistently execute. #4
  26. 26. this isn’t a myth. Actually…
  27. 27. Even the most well-intentioned, enthusiastic business owner might only keep a consistent content marketing strategy going for a month or two. (Which isn’t long in content marketing time.)
  28. 28. But this is GREAT NEWS!
  29. 29. “ What if someone said to you… I’d love to become a business owner and live a life of freedom, but that’s going to take a lot of time and hard work, so I don’t know...
  30. 30. “Well, yeah. Duh.” You’d probably say...
  31. 31. If you don’t want to do the hard stuff, you’re not going to get the results. It’s as simple as that.
  32. 32. Just like running a business, many aspire to it, but far fewer actually accomplish it. But that doesn’t mean it can’t be done. Same with content marketing.
  33. 33. But like I said - This is good news!
  34. 34. The harder it is, the fewer of your competitors are going to be doing it.
  35. 35. That’s MONEY in the BANK.
  36. 36. Content marketing doesn’t work in my industry. #5 CHARMHOUSE.io
  37. 37. WRONG.
  38. 38. Everyone is Googling something.
  39. 39. The question is: “What is my target audience Googling?”
  40. 40. Therein lies your content opportunity.
  41. 41. Certain aspects of content marketing might not work for your industry.
  42. 42. For example: Your target market might not be on social media.
  43. 43. However, they might be on your industry association blog or forum, or even reading their hard-copy magazine.
  44. 44. Marketing with content exists outside the internet too!
  45. 45. There is a content avenue you can be taking advantage of. Unless your target market is illiterate...
  46. 46. CHARMHOUSE.io Content marketing isn’t as effective as SEO. #6
  47. 47. I’ve got a secret to tell you…
  48. 48. You need both. I’ve got a secret to tell you…
  49. 49. In reality, black hat SEO is just fake content marketing.
  50. 50. Fake pingbacks and shares are created to mimic exactly what content marketing creates.
  51. 51. The difference…
  52. 52. The difference… You’re always running from Google.
  53. 53. On the other hand, white hat SEO and content marketing are best friends.
  54. 54. They both serve the same god: Google.
  55. 55. They work towards the same goal! They both serve the same god: Google.
  56. 56. SEO optimizes it for the search engines. Content marketing creates value for your users.
  57. 57. Paired intelligently, you build a content library that gets customers to stay, return later, and buy.
  58. 58. CHARMHOUSE.io I’ll just get content marketing automated. #7
  59. 59. There are two main reasons you will never be able to fully automate content marketing.
  60. 60. #1 People know when they are being communicated with by a robot.
  61. 61. If they say to themselves (or even feel it subconsciously) “This was posted by a robot.” They are far less likely to engage. #1 People know when they are being communicated with by a robot.
  62. 62. #2 Google and Facebook punish your reach for automation.
  63. 63. Even if your readers don’t know the content is automated, Google and Facebook do. They crack down on automated content as it is typically less engaging and they aim to create the best user experience possible. #2 Google and Facebook punish your reach for automation.
  64. 64. On the other hand, email automation and drip campaigns can be extremely effective.
  65. 65. But remember: Email automation, when done correctly, is written by a real person, and not generated by a computer.
  66. 66. You’ll still need to put time and effort into your marketing automation at the beginning in order for them to benefit you in the future.
  67. 67. It’s simply a matter of knowing which is which. Not all automation is bad.
  68. 68. CHARMHOUSE.io No one reads my blog anyway. #8
  69. 69. (But this is what we’re trying to fix.) Well, this may be true.
  70. 70. Here is why nobody is reading your blog…
  71. 71. The content isn’t valuable for your target market. #1
  72. 72. It’s more than likely it’s what you want to talk about rather than what you think your audience needs or wants. The content isn’t valuable for your target market. #1
  73. 73. You don’t update consistently. #2
  74. 74. No one is going out of the way to visit your blog if they don’t think there will be something new there. You don’t update consistently. #2
  75. 75. You aren’t letting your audience know about your blog. #3
  76. 76. If you don’t feel like your content is important enough to shout from the rooftop using your email list and/or social media then why would anyone else think it’s important? You aren’t letting your audience know about your blog. #3
  77. 77. CHARMHOUSE.io I’ll get my admin, VA, or intern to do it. #9
  78. 78. Would you hire a plumber to fix your computer?
  79. 79. A hairdresser to remodel your kitchen?
  80. 80. Even if they could save you a little money?
  81. 81. OF COURSE NOT.
  82. 82. If whoever you hire doesn’t know what they are doing, you might inadvertantly be spending money on other things. LIKE…
  83. 83. Hurting your companies reputation with posts that have low reach.
  84. 84. Using methods that the Facebook Gods, Google Gods, or readers don’t like.
  85. 85. Breaking copyright laws or Facebook terms that can get you banned.
  86. 86. But… That would be great! Don’t get me wrong, your VA might specialize in social media.
  87. 87. You get what you pay for.
  88. 88. CHARMHOUSE.io Content marketing is an extra, not an essential. #10
  89. 89. Unfortunately, many people think content marketing is what you do once you have nothing else on your to-do list.
  90. 90. (Spoiler: No) Will that day ever come?
  91. 91. Here are some reasons content marketing is an essential.
  92. 92. Without it, you have no audience.
  93. 93. It’s necessary to educate your prospective buyers on why they need your product.
  94. 94. You need it to show you know what you’re talking about.
  95. 95. You need to let Google know your website is alive and kicking.
  96. 96. It’s advantages greatly surpass just marketing benefits. Content marketing is a multi- functional tool.
  97. 97. CHARMHOUSE.io Content marketing doesn’t drive immediate results. Bonus Round
  98. 98. It’s true that the crazy-amazing benefit of content marketing doesn’t come until your blog is aged like a fine wine. (More like 8 months to a year , but you get it.)
  99. 99. However, that doesn’t mean there isn’t immediate ROI with content marketing.
  100. 100. Simply by being what your customers want and answering their questions, you’ll gain more traffic.
  101. 101. All because of your consistent, high-quality content. You’ll have loads of pre-qualified customers attracted to your website.

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