DMO’s operate in an electronic, virtual world as well as a physical world. You need to excel in both environments Over 60% of the trip experience is mental. It starts with a fantasy – your job is to stimulate and fulfill via electronic media delivered to the prospect. It continues as a physical experience (their bodies engage with your destination) but that involves more than comfort and has a huge mental payoff (learning, stimulation), emotional benefits and spiritual meaning. How do you enable or enrich this experience? Then it translates into a memory that, ideally, you’ve moulded and personally encouraged – like spore - to propogate. 60-80% of all trip decisions are influenced by peers.
Think of the TRIP as a space-time EVENT, triggered by the INTENT and then the ARRIVAL. Each event is like a stone in a pond. The impact of the event ripples out enveloping and binding a community of actors to respond and deliver ( a theme pursued later) This pattern is repeated throughout the trip at multiple levels. The infrastructure needs to accommodate this.
Even though DMO’s are the choreographers, in the dance it is the customer that should be taking the lead.
![Rationale ,[object Object],[object Object],2004](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)