1. Enterprise Nation e_nation e_nation
Connect with me on enterprisenation.com today
How to make your content marketing
campaigns a success
Anna Morrish, Founder of Quibble
Slideshare.Net/AnnaMorrish
@annamorrish

2. Enterprise Nation e_nation e_nation
Session key takeaways:
1. Learn how to develop a content marketing strategy from scratch
2. Understand what content your customers want
3. Discover the best ways to repurpose content

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Why am I talking about this?
As featured in…

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SET YOUR GOALS AND EXPECTATIONS

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What to consider…
• Do you want to increase your keyword rankings? What do you want to rank for?
• Do you want to see an increase in organic traffic? How much?
• Do you want more social followers?
• Do you want more customers? How many?
• How much time can you spend on content marketing?
• Can you outsource?

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CREATE CONTENT PEOPLE ARE
SEARCHING FOR

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First… Do some keyword research
• Write down a list of questions you come across every day
• Create a list of seed keywords

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First… Do some keyword research
• Write down a list of questions you come across every day
• Create a list of seed keywords
• From the seed keywords, create a list of related searches, search suggestions,
phrase match and questions

13. Enterprise Nation e_nation e_nation
First… Do some keyword research
• Write down a list of questions you come across every day
• Create a list of seed keywords
• From the seed keywords, create a list of related searches, search suggestions,
phrase match and questions
• Consider the search volume and the difficulty of the terms, along with intent

15. Enterprise Nation e_nation e_nation
First… Do some keyword research
• Write down a list of questions you come across every day
• Create a list of seed keywords
• From the seed keywords, create a list of related searches, search suggestions,
phrase match and questions
• Consider the search volume and the difficulty of the terms, along with intent
• Consider topic clusters
• Look at competitors and those appearing for the terms you want to rank for

17. Enterprise Nation e_nation e_nation
First… Do some keyword research
• Write down a list of questions you come across every day
• Create a list of seed keywords
• From the seed keywords, create a list of related searches, search suggestions,
phrase match and questions
• Consider the search volume and the difficulty of the terms, along with intent
• Consider topic clusters
• Look at competitors and those appearing for the terms you want to rank for
• Look for trends

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Plan > Create > Distribute

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Plan > Create > Distribute
Increase rankings, traffic and leads

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The answer?

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Repurpose content

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How?
• Take blogs in topic clusters to create guides.
• Do talks or videos based on the content you’ve created.
• If you create videos, transcribe them and add any slide to social media and
SlideShare.
• Take snippets and quotes from your content to share on social media.

28. Any questions?
1. Get more insights at > Quibble.Digital
2. Connect with me on EN
3. Connect with me on LinkedIn > linkedin.com/in/annamorrish/