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1From Publisher to PlatformHow being open is changing the GuardianStephen Dunn, Guardian News and Media                   ...
2
We started a longtime ago:                    3
Open platform API                                                    Keyword page                                         ...
To secure the financial and editorial  To secure the financial and editorial independence  independence of the Guardian in...
Open Web Principles                      6                          6
2009       7           7
1. Permanent                                http://www.flickr.com/photos/fstorr/• “A cool URI ... does not change” (Berners...
2. Addressable★ Resources are “about” something - ready for the socia  web.★ We live in “the age of point-at-things” (Coat...
3. Discoverable★ Multiple routes  to content★ Tagging drives  discovery                             10                    ...
4. Open          11               11
Example: The Hackable Guardian        http://www.guardian.co.uk/..../technology/internet /rss/technology/all /rss/environm...
Results...             13                  13
Site traffic growth                                    Final Release                                                       ...
15     15
16     16
17     17
...“How Istoppedworrying aboutmy website andlearned to lovethe wholeinternet.”Matt McAlister                  18          ...
The Open StrategyOPEN IN             OPEN OUTBring in data and   Enable partners toapps                build applicationsf...
20     20
"Our most interesting experiments lie incombining what we know with the experience,opinions and expertise of the people wh...
22     22
23     23
24     24
25     25
26     26
Jack Shenker - Guardian Egypt correspondent- covered the Tahrir Square revolution                                         ...
The Open StrategyOPEN IN             OPEN OUTBring in data and   Enable partners toapps                build applicationsf...
The Open Platform                    29                         29
The suite of services enablingpartners to build applications with           the Guardian                                 3...
OPEN OUTOPEN IN                         Enable partners toBring in data and apps   build applicationsfrom the Internet    ...
CONTENT API      DATA STORE       POLITICS API A service for   A directory of   Open database selecting and    useful data...
33     33
Mutualised news!                   34                        34
Mutualised news!                   35                        35
Mutualised news!                   36                        36
37     37
38     38
39     39
40     40
41     41
DATA STORE  A directory ofuseful data curated   by Guardian      editors                      42
43     43
POLITICS API Open database of candidates, voting      records,   constituencies,election results, livedata on election day...
POLITICS API Open database of candidates, voting      records,   constituencies,election results, livedata on election day...
<OBLIGATORY DOGFOOD SLIDE>                             46                                  46
47     47
WIDEN YOUR CUSTOMER BASE                           48
49
50
51
OPEN IN            OPEN OUTBring in data and   Allow partners to apps from the      build applications     internet       ...
Simple REST/HTTP                     framework allowsMICROAPPS            lightweight development A framework for     Appl...
MICROAPPS A framework for  integrating 3rdparty applicationsinto the Guardian                     54                      ...
 What could I cook?                       55                            55
Open for Business                    56                         56
3 Tiers of access3 Revenue modelsKeyless: Take our headlines. You keep associatedrevenues.Approved: Take our full article ...
Bringing it together                       58                            58
59     59
App showcase               60                    60
From publisher to       platformSeeking massive growth, but no longer onlybroadcasting content on the websiteUser/partner ...
Join us!http://www.guardian.co.uk/open-platformtwitter: @openplatform	 	 	 	   @cuica (me)                                ...
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Stephen Dunn, the Guardian

The Guardians journey from Publisher to Platform.

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Stephen Dunn, the Guardian

  1. 1. 1From Publisher to PlatformHow being open is changing the GuardianStephen Dunn, Guardian News and Media 1 1
  2. 2. 2
  3. 3. We started a longtime ago: 3
  4. 4. Open platform API Keyword page Live blogs Apps Mobile site Swine flu Commentebooks Twitter updates Content partnerships Newspapers Audio Video 4
  5. 5. To secure the financial and editorial To secure the financial and editorial independence independence of the Guardian in perpetuity. To promote freedom in thein perpetuity of the Guardian press and liberal journalism globally. To promote freedom in the press and liberal To become the worlds leading liberal voice. journalism globally 5
  6. 6. Open Web Principles 6 6
  7. 7. 2009 7 7
  8. 8. 1. Permanent http://www.flickr.com/photos/fstorr/• “A cool URI ... does not change” (Berners-Lee 1998)• 1.5 million resources redirected to new scheme 8 8
  9. 9. 2. Addressable★ Resources are “about” something - ready for the socia web.★ We live in “the age of point-at-things” (Coates 2005) 9 9
  10. 10. 3. Discoverable★ Multiple routes to content★ Tagging drives discovery 10 10
  11. 11. 4. Open 11 11
  12. 12. Example: The Hackable Guardian http://www.guardian.co.uk/..../technology/internet /rss/technology/all /rss/environment/climatechange +business/globaleconomy/rss 12
  13. 13. Results... 13 13
  14. 14. Site traffic growth Final Release Unique Users 30,000,000 26,250,000 First release 22,500,000Unique Users Pre - project 18,750,000 15,000,000 11,250,000 50MM 7,500,000 3,750,000 Sep 2005 Oct 2006 Nov 2007 Dec 2008 14 14
  15. 15. 15 15
  16. 16. 16 16
  17. 17. 17 17
  18. 18. ...“How Istoppedworrying aboutmy website andlearned to lovethe wholeinternet.”Matt McAlister 18 18
  19. 19. The Open StrategyOPEN IN OPEN OUTBring in data and Enable partners toapps build applicationsfrom the Internet using Guardian content and services for other platforms 19 19
  20. 20. 20 20
  21. 21. "Our most interesting experiments lie incombining what we know with the experience,opinions and expertise of the people who wantto participate rather than passively receive.” 21 21
  22. 22. 22 22
  23. 23. 23 23
  24. 24. 24 24
  25. 25. 25 25
  26. 26. 26 26
  27. 27. Jack Shenker - Guardian Egypt correspondent- covered the Tahrir Square revolution 27
  28. 28. The Open StrategyOPEN IN OPEN OUTBring in data and Enable partners toapps build applicationsfrom the Internet using Guardian content and services for other platforms 28 22 28
  29. 29. The Open Platform 29 29
  30. 30. The suite of services enablingpartners to build applications with the Guardian 30 30
  31. 31. OPEN OUTOPEN IN Enable partners toBring in data and apps build applicationsfrom the Internet using Guardian content and services for other platforms 31 22 31
  32. 32. CONTENT API DATA STORE POLITICS API A service for A directory of Open database selecting and useful data of candidates, collecting curated by voting records, content from Guardian constituencies, the Guardian editors election results, for re-use live data on election day 32
  33. 33. 33 33
  34. 34. Mutualised news! 34 34
  35. 35. Mutualised news! 35 35
  36. 36. Mutualised news! 36 36
  37. 37. 37 37
  38. 38. 38 38
  39. 39. 39 39
  40. 40. 40 40
  41. 41. 41 41
  42. 42. DATA STORE A directory ofuseful data curated by Guardian editors 42
  43. 43. 43 43
  44. 44. POLITICS API Open database of candidates, voting records, constituencies,election results, livedata on election day 44
  45. 45. POLITICS API Open database of candidates, voting records, constituencies,election results, livedata on election day 45 45
  46. 46. <OBLIGATORY DOGFOOD SLIDE> 46 46
  47. 47. 47 47
  48. 48. WIDEN YOUR CUSTOMER BASE 48
  49. 49. 49
  50. 50. 50
  51. 51. 51
  52. 52. OPEN IN OPEN OUTBring in data and Allow partners to apps from the build applications internet using Guardian content and services for other platforms 52
  53. 53. Simple REST/HTTP framework allowsMICROAPPS lightweight development A framework for Applications proxied for integrating 3rd performanceparty applications Apps generally hosted ininto the Guardian the cloud, allows hot deployment into production 53 53
  54. 54. MICROAPPS A framework for integrating 3rdparty applicationsinto the Guardian 54 54
  55. 55.  What could I cook? 55 55
  56. 56. Open for Business 56 56
  57. 57. 3 Tiers of access3 Revenue modelsKeyless: Take our headlines. You keep associatedrevenues.Approved: Take our full article content, but with anadvert. Guardian keeps ad revenue, you keep rest-of-page revenue.Bespoke: Take, reformat, augment our contentRevenue model to be negotiated. Combination ofMedia, Fees, Downloads. 57 57
  58. 58. Bringing it together 58 58
  59. 59. 59 59
  60. 60. App showcase 60 60
  61. 61. From publisher to platformSeeking massive growth, but no longer onlybroadcasting content on the websiteUser/partner engagement & contribution on Journalism data software applications revenue and adsSupport developers and partners with data and APIs,need scalability, reliability, speed 61 61
  62. 62. Join us!http://www.guardian.co.uk/open-platformtwitter: @openplatform @cuica (me) 62

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