Digital Fineprint: open data for commercial insurance

1. www.digitalfineprint.comIntroduction Deck 2018
Introduction Deck

2. High loss ratios The SME dilemma
 SMEs accounts for ~1/3rd of all commercial
insurance premiums and very open to direct
interaction and outreach from insurers
 Insurers should design targeted outreach
initiatives, and develop data capabilities to
maximize customer value and improve
underwriting
Contribution to
the economy
Market size
Main dist.
channel
84% of businesses
45% of GDP
$77bn
Independent
agents & brokers
~99% of private
sector companies
£7bn
Independent
agents & brokers
99% of businesses
49% of GDP
€9-12bn Captive agent
Scattered information
2www.digitalfineprint.comIntroduction Deck 2018
 Despite new technology loss ratios have not
improved over the last 20 years
 ~40% of commercial lines premium is used
to fund loss adjustment, commissions,
brokerage and underwriting expenses in the
US
 Insurers collect a wealth of data, but few
have found a way to monetize it
 As more consumers move online the volume
of available data is increasing exponentially
 However, many insurers face organizational
challenges to becoming data-driven
companies
… As a consequence, insurers have
lagged behind other industries in their
investment in and adoption of analytics
Sources: BCG Mining the untapped Gold in SME Commercial insurance , S&P Global Market Intelligence data and PWC analysis
The commercial lines insurance industry face three
key challenges which we want to tackle
Complexity
creates high loss
ratios

3. 3www.digitalfineprint.comIntroduction Deck 2018
Data Synthesis Technology Online presence
The past decade has seen an evolution of open data
availability and improved technologies
It is now possible to assemble
a clear data picture for nearly
every business
The development of ai has
allowed for a cost effective
delivery of customized on-
demand models for any
industry
Customers want, to be served
online and expect excellent
service+ +
… which has created a new era enabling predictive
and customised insights about prospective customers

4. www.digitalfineprint.com 4
We supercharge insurance sales
through leveraging open data
sources and AI
Introduction Deck 2018

5. 5
We analyse the insurance needs of a small business,
highlighting what risks they face and how to get the right
protection in place
CUSTOMER VIEW BROKER / INSURER VIEW
In a single click we gather data from 30+ sources and present
a personalized risk overview for SMEs. The user can add the
relevant cover and buy directly from the insurers/brokers we
partner with
On the back-end, our partners can find cross-selling options,
warning signs, risk factors and unique insights to each SME
we analyse. Single-search or batch processing are both
possible.

6. 6www.digitalfineprint.comIntroduction Deck 2018
We combine open and internal data sources to help
insurers improve their distribution performance
Open data
Data from insurers and brokers is
enriched using open data sets
Internal data
Find
Identify and target new leads
Engage
Convert customers
Analyse
Maximise customer’s lifetime
value
Creating a proven track record of delivering 35% more effective cross-
selling and improved CAC by 40%

7. Pre-fill
 Reduces lead-to-
quote
Product
recommendation
 Increase
conversion and
cross-selling
Renew
 Captures real-time
customer changes
providing insights
for up-selling
Performance
marketing
 Maximise return on
marketing spend
Up-sell
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Marketing Website Quotation Check outSME Insurer
We help insurers find, engage and convert SME
customers
DFP for SME insurers

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Open data is freely available data such as
government & unstructured data, all analysed in
compliance with GDPR
UK data
We have language capabilities and data
source availability in…
Australia Austria Belgium
Canada China Denmark
France Germany Hong Kong
Ireland Italy Luxembourg
New Zealand Norway Russia
Taiwan Singapore Slovenia
Spain Spanish-speaking LatAm Sweden
Switzerland Ukraine United states

9. 9
TDI’s Best InsurTech, Best
Fintech in the UK (twice), Best
General Startup in the UK
AWARD WINNING PATENT-PENDING VC-BACKED
www.digitalfineprint.comIntroduction Deck 2018
Our technology has received industry awards,
patent pending status, strong traction and
significant investment

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Our ambitionsClients and Partners
Introduction Deck 2018
We have world-class clients and partners and are
actively working to partner with insurers and
brokers
DFP office Current footprint Insurers contacting us
 35% more effective cross-selling
 Outperformed existing distribution channel by 10x
 30% increase in lead generation
 50% increase in click-through rate
KEY RESULTS

11. www.digitalfineprint.com 11
Erik
Abrahamsson
CEO
Jin Chen
CTO
Alex Hammick
COO
Austin
Wellbelove
CPO
Introduction Deck 2018
The management team brings expertise from the
tech, insurance and finance industries

12. 12www.digitalfineprint.comIntroduction Deck 2018
Thank you for reading, get in touch if you want to
schedule a demo of our technology!
Contact details:
Erik Abrahamsson
Founder & CEO
Website: www.digitalfineprint.com
Email: erik@digitalfineprint.com
Phone: +44 (0)79 46 280 185
Metal Box Factory,
30 Great Guildford Street,
London, SE1 0HS