2. LinkedIn's Vision
Create economic opportunity for every
member of the global workforce
Connect the world’s professionals to make
them more productive and successful
3. "My skills include
LinkedIn v Other Platforms
"I'm eating a
"I like doughnuts" "Here's an artsy
picture of my
"Here's a video
of me eating a
4. Utilize LinkedIn to It's Full Potential
Build a Powerful
Realize Your Full
6. LinkedIn Profile Check List
Professional Headshot & Cover Experience
Skills & ExpertiseEducation
Honors & Awards
Translating Your Brand to Your Profile
Pick a photo aligned
with your role/brand.
Members with a photo get:
9x More Connection Requests
21x More Profile Views
36x More Messages
Include your impact
Utilize keywords from
industries/roles of interest.
Share about your interest,
Create a banner image to
highlight at a glance.
Customize this - it shows
up as your byline.
Consider including the following:
Use the following:
Relevant Background Photo
Logo(s), Products, & Services
Areas of Expertise
Call To Action
"[Role/Department] at [Company] |
Industry of Interest | Unique Statement"
TIP: Editing on Mobile allows you to
use more characters
9. Best Practices for Posting on LinkedIn
Share quality insights and fresh
perspectives based on your
knowledge, expertise or observations.
This helps build a relationship and
habit around your content.
Start or Join a Conversation
Engage your network by asking a
question or by sharing a point of view.
Respond to commenters and engage with
Invite people to participate in your
conversations by tagging them in your
Use Relevant #Hashtags
Use a # to indicate what your post is
about. Hashtags are searchable and help
your content get discovered.
Include a Photo or Video
Posts with images or rich media draw
people in and bring your post to life.
10. Best Practices for Writing Articles on LinkedIn
The best way to drive conversation
and attention is to write on industry
trends or share commentary about
the day's news.
Ask yourself: "In the course of my
busy day, would I click on that?"
Images Do, Too
Articles with cover photos tend to
get more engagement than those
Go Long (but not too long)
The sweet spot for article length is
about 500-1,000 words.
11. What Should I Write About?
Unique Insights &
13. Using LinkedIn Learning to Build Skills
Hard Skills: Relevant to Specific Functions
Soft Skills: Relevant Regardless of Role or Function
Time Management &
Data Visualization ITEngineeringEconomics
14. Creating Your Lynda Course Plan
What am I interested
What skills do I want
What do I want to do with
Which courses will
help me learn these
What skills do people in these
What skills are companies
looking for in this role?
15. Track Your Progress & Share
Back up your listed skills
with Lynda courses
Add Courses on
Let your network know what
you're learning and engage
Post once a week about key learnings
and take-aways from your most recent
Start conversations within your network
on the subjects of your learning
Share What You Learned
Demonstrate your learning in
this portion of your profile and
back up your listed skills.
16. Maximize Your Learning
Take Notes & Apply
Download the Mobile
App & Learn On The Go
Block Time Out on Your
Calendar for Learning
with Tips Courses