1. ANN F. HERGENREDER
Ann.Hergenreder@yahoo.com 804-402-0262
EXECUTIVE SUMMARY – Sales / Manager of Projects, Events, Logistics
Demonstrated ability to achieve sales goals, in the often frenzied world of event driven deadlines
- through relationship building, product education and timely delivery; coordinate and lead results
driven collaborative teams, create and secure profitable business relationships.
 Communicate
 Guide
 Maintain Course
 Simplify
 Big Picture
 Details
EXPERIENCE
ARTon Products, Lively VA April 2015 – June 2016
imprinting of glassware and ceramics – wineries, breweries, weddings, special events
Sales and Customer Service Team
Guide buyers and prospective buyers through purchasing decisions that meet their needs and help
promote their businesses – while educating and promoting goods and services available. Create ease in
sales transactions that convert customers to clients.
 Individual sales transactions from $1,000 to over $40,000 – handling tens of such transactions
weekly - following through to customer receipt of goods.
Freight Coordinator
High level of organization and prioritization to schedule and route both inbound and outbound freight;
maintain timely delivery of goods, reduce costs, increase revenue. Collaborate with Purchasing and
Production Managers to use staff and all resources efficiently and effectively. Reconcile vendor invoices;
handle freight claims with common carrier to achieve best recovery for both shipper and consignee.
 Freight savings averaged $1,000+ per shipment; over 60 shipments per year.
 Freight claims ranging from $10 - $10,000.
Safety Coordinator
Liaison for both state safety review (VOSH) and local safety vendors – to maintain and enhance both
workplace safety and workplace emergency procedures. Coordinate safety training for staff, assign and
administer routine safety procedures and checkpoints, edit and update company’s safety manual with
objective to be user-friendly source of company specific information, policies and procedures.
Company Coordinator
Backup President and Vice President - handling phone calls and emails as needed. Launch, direct and
carry out numerous special projects whether short or long term.
ASHLEY ELEVATOR, Richmond VA 1986 – 2014
sales, installation, service – elevators for private homes and public accessibility
Sales 1986 - 2014
Produced $920,000 of $3 million annual company sales; responsible from sales inquiry to client turnover.
 Communication and Relationship Building
o Active listener and questioner
o Discern wants, needs and goals of client and identify complementary product
o Ability to adjust communication for different customer types: varying personalities,
varying purchase priorities

2.  Communication / Coordination with various trades, permit/inspection authorities,
architects/designers
General Manager
Directed office staff and field managers; developed client and vendor relationships; managed client
contracts; controlled all business operations - phones and office maintenance, insurance and licensing
 Harmonized staffs’ processes: proactive team efforts emerged
o Reduced task time by 33%
 Planned Meetings with all parties – end user, contractor, architect
o Follow up with meeting results, adjust project communication as project changes occur
 Planned Events – trade shows, seminars, continuing education
o Local, regional, international
o Travel, accommodations, calendar, meetings and events, budget; follow up review with
all parties, review success of venue, reconciliation of budget
 Allied both vendors and clients
o Progressive / repeat business increase of 25%; compounded to 40% over time
 Consolidated operations / overhead suppliers
o Reduced paperwork and costs by 50%
 Result: ability to serve more clients
o $3 million annual sales and service
Installation, Service and Service Sales Manager
 Built collaborative relationships with field staff
o Reduced installation times
 Attained client confidence
o Increased sales / installation referrals
 Increased regional service by ten-fold
o To over $560,000 annually
OTHER RELEVANT INFORMATION
 University of Richmond, School of Continuing Education, Richmond VA
o Import / Export Rules
o Mediation
 Business Seminars
o Project Management
o Time Management
o Virginia Lien Law
 Education Provider – industry specific
o architects’ continuing education
 Seminars
o manufacturers’ and trade associations’ - product knowledge, sales, business acumen