7. Walt Disney Co. Three weeks, 300+ tweets Hashtag #disneysa Short, trackable links
8. Walt Disney Co. “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.” - Melanie Notkin
23. Forty 13,000 people in targeted audience Staff photos better than logo ads 1 million+ impressions (~80/person) Forty’s team more recognizable Less than $400
26. About Us Founded in January 2000 362,000 marketing professionals Articles, case studies, research reports, online seminars, and more Basic (free) and Pro ($279/year) membership options www.marketingprofs.com/join