Slay the Ignosaurus; Change Your Life

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The document introduces Ann Handley as the Chief Content Officer of MarketingProfs and a fan of Tina Fey. It then discusses the "Ignosaurus", a metaphorical beast representing ignorance, an unfocused stare, clinging to the status quo, and being impervious to change. It encourages slaying the Ignosaurus and becoming a "Knowledge-Pegasus" through continually learning and growing one's knowledge, such as by attending sessions at a MarketingProfs conference that may be scary but feed one's curiosity. The document emphasizes that investing in learning changes lives.

Business

Hi 👋, I’m ANN HANDLEY.
Chief Content Officer, MarketingProfs.
Tina Fey Superfan.
Usually hungry.

43% OF US SAY THAT OUR DAY IS
RULED BY WHAT WE FIND IN OUR
INBOX EACH MORNING.
—“Marketing Happiness Report,” MarketingProfs
(2018/TODAY!)

IGNOSAURUS
Unfocused stare
Clutching to
status quo

90% OF MARKETERS CONSIDER
THEMSELVES UNDER-SKILLED
IN DIGITAL MARKETING.
—Grovo research (2016)

HALF OF US WORRY WE DON’T
KNOW AS MUCH AS OUR
PEERS.
—That New MarketingProfs Study Again
(2018)

IGNOSAURUS
Unfocused stare
Clutching to
status quo
Impervious hide

Where does it live?
Order taker
Lacks curiosity
Apathetic

ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?

IF YOU WORK FOR A
COMPANY THAT DOESN’T
INVEST IN ITS EMPLOYEES…
QUIT.(And work with one that does.)

SATISFIED EMPLOYEES HAVE THE
TOOLS, TRAINING, RESOURCES TO
DO THEIR JOBS WELL.
ENGAGED EMPLOYEES LEARN AND
GROW EVERY DAY.
—Bain & Company

• Keynotes/breakouts.
• MarketingProfs booth.
• New Happiness research.
• …and in YOU, too?
#LEARNINGCHANGESLIVES

• Go to one session that scares you.
• Feed your curiosity.
• Make one new friend.
• Do 1 kind thing for a stranger.
#EARNYOURWINGS @ #MPB2B

THANK
YOU.
LOVE YOU.
www.marketingprofs.com

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Slay the Ignosaurus; Change Your Life

1. Hi 👋, I’m ANN HANDLEY. Chief Content Officer, MarketingProfs. Tina Fey Superfan. Usually hungry.

2. SLAY THE IGNOSAURUS; CHANGE YOUR LIFE.

3. IGNOSAURUS

4. Latin: “IGNORAMUS-STATUS-QUO”

5. IGNOSAURUS Unfocused stare

6. 43% OF US SAY THAT OUR DAY IS RULED BY WHAT WE FIND IN OUR INBOX EACH MORNING. —“Marketing Happiness Report,” MarketingProfs (2018/TODAY!)

9. IGNOSAURUS Unfocused stare Clutching to status quo

10. 90% OF MARKETERS CONSIDER THEMSELVES UNDER-SKILLED IN DIGITAL MARKETING. —Grovo research (2016)

11. HALF OF US WORRY WE DON’T KNOW AS MUCH AS OUR PEERS. —That New MarketingProfs Study Again (2018)

12.

13. IGNOSAURUS Unfocused stare Clutching to status quo Impervious hide

14.

15. Where does it live? Order taker Lacks curiosity Apathetic

16. HOW DO WE SLAY THIS BEAST?

17. KNOWLEDGE-PEGASUS

18. Latin: “KNOWLEDGE-PEGA- SUCCESS”

19. WHY?

20.

21. IGNORANCE IS THE PATH TO EXTINCTION.

22. ARE WE FEEDING THE BEAST WITHOUT EVEN MEANING TO?

23. ARE WE FEEDING THE BEAST WITHOUT EVEN MEANING TO?

24. IF YOU WORK FOR A COMPANY THAT DOESN’T INVEST IN ITS EMPLOYEES… QUIT.(And work with one that does.)

25. SATISFIED EMPLOYEES HAVE THE TOOLS, TRAINING, RESOURCES TO DO THEIR JOBS WELL. ENGAGED EMPLOYEES LEARN AND GROW EVERY DAY. —Bain & Company

26.

27. #LEARNINGCHANGESLIVES

28.

29.

30. • Keynotes/breakouts. • MarketingProfs booth. • New Happiness research. • …and in YOU, too? #LEARNINGCHANGESLIVES

31. HOW WILL YOU EARN YOUR WINGS?

32. • Go to one session that scares you. • Feed your curiosity. • Make one new friend. • Do 1 kind thing for a stranger. #EARNYOURWINGS @ #MPB2B

33. KNOWLEDGE-PEGASUS

34. A WHOLE FLOCK OF KNOWLEDGE-PEGASI

35. THANK YOU. LOVE YOU. www.marketingprofs.com