3. Your Marketing Race
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?
4. Your Marketing Mentors
Bob Diakow, Brand Development
John Eaton, 401k GPS
Marcia Luke Van-Diik, Move Communications
15. Michelle Massey Barnes Photography
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?
22. Charlie Steen, ThoughtWell Media
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?
25. Nick Turnbull, Turtle Cell
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?
27. Michelle Massey Barnes Photography
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?
28. Charlie Steen, ThoughtWell Media Photography
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?
29. Nick Turnbull, Turtle Cell
1. What is my business, and what makes it special or
unique?
2. How does my business differentiation meet a need and
create value for customers?
3. What am I doing now to market my business?
4. What is my biggest business challenge or pain right
now?
5. What specific marketing steps will I take, in the next six
months, to address this pain – or pursue this opportunity?