The document discusses creativity and creative strategy in business. It notes that CEOs say creativity is an essential skill for navigating an increasingly complex world. It then provides tips for being creative such as knowing your market, audience and competition. It emphasizes exploring new ideas through brainstorming and taking different perspectives. The document encourages businesses to be persistent, seek help from experts, and have fun with innovation and creation.
How AI, OpenAI, and ChatGPT impact business and software.
Creative Strategy in Action
1. CREATIVE STRATEGY IN
ACTION
Paul Koch
Creative Strategist
Q LTD
SPARK June 12, 2012
2. Are you
CREATIVE?
In a recent global survey, CEOs say creativity
is one of the most essential skills for navigating
an increasingly complex world.
SPARK June 12, 2012
12. •The secret to standing out:
* KNOW YOUR MARKET
•* KNOW YOUR AUDIENCE
•* KNOW YOUR COMPETITION
* KNOW WHAT MAKES YOU UNIQUE
SPARK June 12, 2012
13. •KNOW YOUR MARKET
•Who’s buying?
•What are you really selling?
•How are you unique?
•What’s the potential?
SPARK June 12, 2012
14. •KNOW YOUR AUDIENCE
•Who are you selling to?
•What motivates them?
•What problem are you solving?
•How are you making their life/job better?
SPARK June 12, 2012
15. •KNOW YOUR COMPETITION
•Who are you competing against?
*And what else are you competing with?
•What are they up to lately?
•What are they about … how positioned?
•What have you got that they don’t?
SPARK June 12, 2012
30. TRY THIS!
- Brainstorm with others
– Good ideas can come from
anywhere
- Explore
– Get informed, research, consult
experts
• - Refresh your brain with new experiences
• – Get out of your routine … routine =
rut
SPARK June 12, 2012
• – Take a different route to work, park
31. No wrong
#1 Rule of Brainstorming
answers!
SPARK June 12, 2012
32. “Rules are for the
obedience of fools and
the guidance of wise men.”
- DAVID OGILVY
SPARK June 12, 2012
36. AVOID BRAINSTORMING
ROADBLOCKS
• Negativity “I’m not creative”
• Don’t go for the right answer
• Don’t be logical
• Don’t be practical
• Don’t stop until you’ve explored
SPARK June 12, 2012
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