1. Key Skills Profile Summary
Sales & Distribution Management
Product Management
Key Account Management
Business Strategy & Execution
Region Administration
Strategic Alliances & Partnerships
Profit Centre Operations
Brand Management
Team Building & Leadership
Regional Print Specialist with 10+ years of experience in Sales &
Marketing, Business Development, Customer Relationship Management
Successfully enhanced organisational reach and market share through the
application of robust strategies, effective pricing and excellent client
relationship management
Ensured overall pipeline and revenue growth within distribution region;
engaged channels to close sales, deliver services; provided on-going
support and training
Extensive experience in planning, formulating and implementing
marketing strategies and promotions to increase market penetration and
to drive revenue and profitability by maximizing sales
Excellent in meeting regional sales financial objectives by forecasting
requirements, preparing an annual budget, scheduling expenditures,
analyzing variances and initiating corrective actions
Maintains and expands customer base by counseling district sales
representatives; building and maintaining rapport with key customers/
channel; identifying new opportunities
Proficient in forecasting sales & revenue, identifying new markets and
customer segments, developing sales strategies to exploit these
opportunities; communicating key marketing strategies to the team
Career Timeline
Jan’05-Jun’06 Jul'06-Jul'07 Jun'07-Dec'09 Dec'09-Jun'11 Jun’11-Jan’13 Since Feb’13
Soft Skills
Education
MBA from IIMM, Pune in 2005
BE (Electronics) from MIET, Nagpur in 2002
HSE from Holy Cross Convent School, Raipur in 1998
ANKUR ARORA
An accomplished Business Development professional with a demonstrated record of achievement
in conceiving & implementing ideas that fuel market place presence and drive revenue; targeting
Senior Level Assignments with an organization of repute
Strategy Planning Sales & Marketing Product Management
ankur121280@gmail.com +919874043004
Moser Baer India
Pvt. Ltd., Mumbai
Area Manager-
West/ Central India
Wipro-e-Peripherals,
Mumbai
Area Business Manager
Communicator Innovator
Thinker
Collaborator Intuitive
HP Inc. India,
Mumbai
Area Manager
BenQ, Mumbai
Sales Manager- West
Epson, Mumbai
Senior Executive
HP Inc. India,
Kolkata
Regional Print
Specialist (WB &
Orissa)

2. Work Experience
Since Jun'11:HP Inc. India, Kolkata
Regional Print Specialist, West Bengal & Orissa (Quarterly Revenue of$4200 K) Since Feb’13
Area Manager, Mumbai (Quarterly Revenue of $3000 K) Jun’11-Jan’13
Key Result Areas:
Leading a team of over 100 members which includes Field Team Officers and In-
store Promoters; supervising various functions encompassing creating Product
Portfolio and distribution management
Planning & execution of Marketing activities for the region; creating various
innovative sales promotion schemes to increase brand visibility and market share
Achieving Unit & Quota in all product categories for the Region
Driving business through national distributors, volume core partners, brand stores,
multi-brand outlets and system integrators
Managing assigned sales promotion budget to maximize returns by focusing on
areas/outlets of maximum profitability; maintaining good professional relationships
Coordinating with channel to ensure timely availability of stocks at the outlets
(length & breadth of distribution); acting as customer interface looking into customer feedback and grievance management
Tracking all aspects related to merchandising with respect to kinds of merchandising, placement & promotions
Reviewing daily sales report ; identifying areas of concern and bring it to the notice of higher authorities; developing sales
and marketing strategies to drive sales growth in the assigned areas
Supervising Sales Team for sales growth and revenue enhancement; liaising with Zonal Head to enhance sales performance
Providing innovative ideas and suggestions to improve the market presence
Developing performance improvement plan for sales team for meeting performance goals
Highlights:
Recognized as a Key Contributor for:
 Q2 2012 for Inkjet Printers
 Q3 2011 for Laser Printer Business
Dec'09-Jun'11: BenQ, Mumbai as Sales Manager- West Zone
Key Result Areas:
Managed large corporate accounts through channels for entire product portfolio (LCD Monitors, LCD TVs & DLP
Projectors); formulated strategies to achieve the Number & Value Targets in all product categories for the Region
Executed activities related to primary as well as secondary sales for the Western Region
Planned various marketing activities for the region and launched local programs for month/quarter
Was Selected & Sent to Taiwan (HQ) from India under Tiger Team Training Program
Jun'07-Dec'09: Moser Baer India Pvt. Ltd., Mumbai as Area Manager- West/Central India
Key Result Areas:
Supervised all the operations related to the entire IT hardware Business for West & Central India
Managed the Primary as well as Secondary sales for the Western Region
Planned the Marketing activities for the region and launched local programs for month/quarters
Liaised with channel partners / national distributors and successfully ensured increase in channel width
Established a network of 55+ distribution partners in a span of 2 Quarters
Previous Experience
Jul'06-Jul'07: Epson, Mumbai as Senior Executive
Managed a portfolio of Printers & Projectors for Mumbai region; acknowledged as a Key Contributor in 2006-07
Jan’05-Jun’06: Wipro-e-Peripherals, Mumbai as Area Business Manager
Contributed significantly in bagging the Best Region for:
 Consistent growth in Sales
 Consistent increase in Reseller Width
 Consistent growth in DMP numbers
Personal Details
Date of Birth: 12th December 1980
Languages Known: English, Hindi & Punjabi
Address: Flat No. 1101 , Downtown 1, Uniworld City , Rajarhat- Kolkata (WB)
Passport: Valid Indian Passport B 3149791