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Kingfisher Airlines

  1. In December 2005 KFA had 9 aircrafts having a 6% Market Share
  2. In 2006 Market share increased to 7.6%
  3. Various Awards-Best new Airline Award, Service Excellence for a new Airline
  4. There are multiple touch points and finer promotional services working for the promotional activities.
  5. There are a few segments that are majorly for the youth and the high lifestyle segments.
  6. Socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher.
  7. Quality of the service.
  8. Route rationalization.
  9. First airline to have a new fleet of airbuses.
  10. High ticket pricing.
  11. The non penetrated domestic market.
  12. International market.
  13. Infrastructure issues.
  14. Fuel price hike.
  15. Tourism saturation
  16. Economic slowdown.
  17. Targeting the growing middle class segment that was net savvy, young and upwardly mobile, with a propensity to spend.
  18. Maintaining a good passenger load factor
  19. Launch of Kingfisher First
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