This was one of the project in ASM's IBMR prestigious event Brand Glam.Here I along with my Batch Mates have listed an application which provide e-medical utilities on a single plaform.
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Introduction
of Project
Medica Companion is an application which
has been prepared at augmenting an ease with
Covid-19 and enhancing the patient’s experience
in terms of Health care hospitality.
Medica Companion believes that every
individual deserves quality and hassle-free
healthcare and will be facilitating it’s operations
spanning in over 2,500+ cities and over 25,000
pin codes.
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Vision
of Company
We will transform the health care
experience through culture of caring,
quality, safety, service, innovation and
excellency, and be recognized by
employees, physician, patients and
families, volunteers and the community
as:
• The Best place to work
• The best place to practice medicine,
and
• The best place to receive care
• Giving foreign exposure by it’s world
wide expertise.
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Mission
of Company
• At Medica Companion, our
mission is to improve the health
of those we serve with a
commitment to excellence in all
that we do. Our goal is to offer
quality care and services that set
community standards, exceed
patients’ expectations and are
provided in a caring, convenient,
cost-effective and accessible
manner.
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Branding
of Company
• By Advertisement.
• Mobile notification.
• Health report via mail.
• User Friendly app.
• Always improvement.
• We will tell user for update.
• We will promote our app by
staff.
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Major concerns of
Healthcare Organizations
• To reach to the remotest locations and
accelerate response time.
• Wait times for available hospital beds
• Chronic labour shortages
• To improve patient safety
• Best practices and decision support
processes
• Cost Containment
Approximately half of patient, 52 percent,
said they would be comfortable undergoing a
video_consultation_with_their
physician.
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How our application can
Address the challenges
• Reduces expenses for healthcare
organizations and makes healthcare
affordable for remote locations.
• Facilitate staff member interactions and
coordinate activities.
• Support work processes and policies in
effect within the institution.
• Place vital tools and current information in
the hands of consumers and those who
evaluate administer and provide health
care service.
88% of physicians want patients to
monitor their health at home, including
weight, blood, sugar and vitals.
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Pervasive
Health care organization are making great
use of smartphones and wireless solutions
at every stage in health care :
• .
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Patient Care:
• Enabling patient
monitoring, medication
administration, and
transfusion verification
etc.
Community Care:
• Collect and share data
from the field to monitor
and manage infectious
diseases.
Emergency Care:
• To provide quickest
possible aid to patients
from anywhere and
anytime.
Clinical
collaboration:
• Physician and nurses
can consult and share
critical information
anytime and anywhere
Workforce
management:
• Workforce scheduling,
mobile dispatches, time
logging etc.
Hospital
administration:
• For patients
admission/discharge
process, billing and
facility management
etc.
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Medica Companion
Opportunities
Nursing:
• Medication alert
• Patient history
• Job schedule
• Metabolic standards
Pathologist:
• Physicians
instruction
• Real time
coaching
Physician:
• Appointment alert
• Patient history
• Metabolic history
• Up-to-date medical
reference
Pharmacist:
• Stock check
• Stock level alert
• Fulfil drug
requisition
Administrator:
• Asset Tracking
• Demand and capacity
• Job scheduling
• Tracking business
analytics.
Patients:
• Medication alert
• Patient history
• Physicians instructions
• Real time medical
assistance
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Healthcare and
wearables
Together
The global smartwatch market was valued at shipments
volume of 43.87 million in 2018 and it is expected to reach a
volume of 108.91 million by 2024, registering a CAGR of
14.5% during the forecast period 2019-2024.
IoT-driven smartwatches are a key trend that will not only
operate as a standalone technology but interact with other
IoT-devices to vastly improve a user's quality of life.
How Medica companion will impact healthcare industry?
1. Educate and empower patients to take control of their
health.
2. Help physicians and patients monitor and diagnose
disease.
3. Assist in medical procedures and make personal fitness
more fun.
4. Allow patients to control and manage their health issues.
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Financial Structure
If we really want to grow in this very competitive world, we
probably need outside sources of capital. If we bootstrap and
remain without external funding for too long, we may be unable
to take advantage of market opportunities.
As Money is the bloodline of any business, well these are the few
options in which we will be working upon to expand our
Business.
Bootstrapping our start up business:
Self-funding, also known as bootstrapping, and it is a first funding
option as it is an effective way of start up financing, especially
when we are just starting our business. We will be investing from
our own savings or can get from our family or friends to
contribute. This will be easy to raise due to less
formalities/compliances, plus less costs of raising. In most
situations, family and friends are flexible with the interest rate.
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Financial Structure
Cont.….
Govt Programs That Offer Start-up Capital:
As Government is also encouraging for Start-up based, even
Union Government has launched 10,000 Crore in Start-up fund
in Union budget 2014-15 to improve start up ecosystem in India.
In order to boost innovative product companies, Government has
launched Banks of Ideas and Innovations program.
Government backed ‘Pradhan Mantri Micro Units Development
and Refinance Agency Limited (MUDRA)‘starts with an initial
corpus of Rs. 20,000 crores to extend benefits to around 10
lakhs SMEs, followed by Mudra Yojana and other affairs.
Also, different states have come up with their different programs
like Kerala State Self Entrepreneur Development Mission
(KSSEDM), Maharashtra Centre for Entrepreneurship
Development, Rajasthan Start up Fest, etc to encourage small
businesses whereas SIDBI i.e. Small Industries Development
Bank Of India also offer business loans to MSME sector.
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Financial Structure
Cont.….
Raising Money Through Bank Loans:
Normally, banks are the first place that entrepreneurs go when
thinking about funding. The bank provides two kinds of financing
for businesses. One is working capital loan, and other is funding.
Working Capital loan is the loan required to run one complete
cycle of revenue generating operations, and the limit is usually
decided by hypothecating stocks and debtors. Funding from
bank would involve the usual process of sharing the business
plan and the valuation details, along with the project report,
based on which the loan is sanctioned.
Almost every bank in India offers SME finance
through various programs. For instance, leading Indian banks
Bank of Baroda, Axis Bank and Union banks have more than 7-8
different options to offer collateral free business loans.
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Financial Structure
Cont.….
Crowdfunding as a Funding Option:
Crowdfunding is one of the newer ways of funding a start-up that
has been gaining lot of popularity lately. It’s like taking a loan,
pre-order, contribution or investments from more than one
person at the same time.
Sometimes raising an IPO is also a very popular
medium to raise fund from the market.
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Sales And Distribution
1. Use consistent healthcare branding
2. Responsive health care website
3. Evaluate online patient experience
4. Test time speed
5. Check in with your current patient
6. Follow up with patient in your marketing effort
7. Campaign
8. Leverage social media
9. Audit from desk response properly
10. Use consistent improvement in app feature
11. Ask for review from patient
12. Check in with current patient
13. Engage consumer like we are depend on it
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Steps to book Online
appointment S
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1.Search for doctor as per convenient like city or country.
2.Select doctor view his detail profile ,expertise ,skill.
3.People can book appointment with the doctor from
home.
4.Once patient book appointment for particular doctor
the time will show case when the patient has to come to
the Doctor he/she selected or the laboratory people will
go after confirmation they will send mail or message to
the patients.
5.There will be a online booking facilities for ambulance
(24/7).
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Medica Companion app
design aspect A
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1. Get familiar with colors.
2. Apply proper notification design
3. Take in to account Android & iOS design
difference
4. Get insights from the target audience analysis.
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Feature for healthcare
app development
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1. Tracking
2. Scheduling
3. Payment
4. Appointment
5. Social integration
6. Photo Gallery
7. Reviews
8. Prescription (It can be delivered via mail to individual
patient)
9. Notification.
10. Remote patient monitoring.
11. Use of Gps.
12. Smart ECG monitor.
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Marketing Management
4
P’s
Product
The product will work effectively, satisfy customer demand, and
provide the solutions to customer problems.
Price
The price of our app will allow you to turn in a profit while
providing your customers value for their money. It needs to be
correctly pitched.
1.Free subscription-based app
Place
Our product will easily available for customers through different
channels.
Our app should be available in all different app stores for
different operating systems.
Promotion
Advertising, public relations, and sales promos will be part of our
promotions. as this will drive up awareness and eventually
increase downloads.
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SERVICES
Community
Easy Billing
Premium
Service
Photo Gallery
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Free Consultation
Benefit Warranty
24/7 Support
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CREATIVE
INOVATIVE
TRENDY GLAMOUR
BEST TEAM
PROFESSIONAL
INFOGRAPHICS
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Bibliography
• https://www.businesswire.com/news/home/20200326005386/en/Fut
ure-Smart-Watch-Market-2020-2025-Operating-System
• https://en.wikipedia.org/wiki/Personal_health_application
• https://en.wikipedia.org/wiki/Medical_software
• https://www.apptentive.com/blog/2017/05/25/5-apps-changing-
healthcare-in-2017/
• https://www.carecloud.com/continuum/7-best-fda-approved-health-
apps/
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GET IN TOUCH
India
MEDICA COMPANION
Indra Nagar, Block’C, MIDC, Chinchwad,
Pimpri, Maharashtra.
411019
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