1. expositions india
An Introduction 2015

2. What do we do?
Our focus – Building
a unique relationship that creates and
secures future earnings …….
Creating live interactions between
companies and their customers to foster
strong emotional bonds

3. To understand our clients universe -
work closely with you, use this
information as a whole to identify the
areas of opportunity and provide
business recommendations
Our Job

4. Our Process
Our process in this regard is very
simple and powerful : determine
what you want to achieve and then
show you how to get there using
your budget most efficiently

5. Ideation
Great ideas mean business
The goal of ideation is to generate new
ideas that can be brought to life to solve
your business issues and create blue
oceans of opportunity

6. Invention
Ideation can lead to the need to invent new
products and services.
We help bringing new ideas to life , manage
the project and deliver your invention.
Physical solutions to our clients needs

7. Experiential Marketing
Experiential marketing usually allows the
consumer to experience a brand in a real life
way.
A program , where the target consumer is
allowed to touch, feel, taste, play, hear or
use it

8. How does it help
The power of this marketing approach is
to cut through the clutter , create
emotional bonds with the defined
customer segments and generate
measurable business results

9. How does it help
It’s a marketing process to create
authentic connections with your target
audiences, inserting the brand into a
target’s life so that he adds it to the list
of brands he uses

10. THE GREAT MOTIVATORS
Among the notable findings from research:
43 % of women rate experiential marketing
as the medium that will most likely cause
them
to purchase a product compared with
advertising
(20%) and direct mail (37%)
Source: “Experiential Marketing Survey” (Jack Morton Worldwide/SRI)

11. How does it help
Events that integrate entertainment along
with an opportunity to test a product are
strongly preferred by respondents across all
age groups.
They indicate that experiential layers
increase the impact of traditional sampling
or promotion

12. Are We the Right People?

13. Our USP’s
 Over 25 years with an in-depth knowledge of the
Delhi/NCR Market
 Conceived & conceptualise niche promotions to
highlight the brands
 Clients predominantly include category leaders
 Quality of the work resulting in long term
associations

14. Client recommendations
Anjali is a superb human being and above all a superb
professional. She always goes beyond the call of duty and
delivers above expectations. Her man management skills are
worth emulating and I would call her the female guru of
'product promotion" industry. There is so much to learn from
her and with that cool temperament that she has, work
becomes fun.” August 7, 2008
Sanjay Raina, Product Manager - Personal Care, Philips India
Limited

15. Client recommendations
Anjali is one of the most trusted and hardworking people i
have worked with in my entire working life. Few companies
deliver work in a professional manner as her company and all
credit goes to her for her personal involvement and
dedication. One can give her work and be rest assured that
no follow up is required and things will get done on time as
discussed. The best direct marketing company that i have
been associated with.” May 27, 2008
Pradeepak Malvai, Director Sales & Marketing - South Asia,
Greater China & middle East, Corning International

16. Road Show
Discovery & FameX

17. Retail Outlets – Promotions
LEO MATTEL

18. Exhibition & Road Show
ITC Foods

19. Sampling - Gyms & Markets
TATA TETLEY
MiDDAY

20. Colleges & Institutes
HLL – Ponds & Lakme

21. School contact Program
Kellogg’s & Eureka Forbes

22. Road Show – Client’s
 Discovery Channel – 5 days road show to encourage Discovery
viewers to watch the program INDIA WEEK – 4 years on
various themes .
 ITC – Foods – 0 % Maida & 100 % Atta Road show – 15
days covering all the major markets in Delhi & NCR
 Philips India Ltd – Spot the Philishaver - Shave while you drive
. Lead generation activities - Office to Office , In – Shop , Clubs
& Jogging tracks .
 Yahoo India – Van promotion in front of colleges & youth hang
out’s to encourage them to create a yahoo email id .

23. Office Promotions – Client’s
 Tata Tea – Sampling of Green Tea – 100 offices / 50
Gyms / Jogging Tracks . Delhi haat – during nature Bazar .
 MiDDAY – Sampling & subscription drive covering 1OO
BPO in Delhi & NCR
 Philips India Ltd – Office contact program - Lead
generation for Philishave
 Johnson & Johnson – Tampons Sampling - Office to Office
/ Home to home . 80000 contacts .

24. Retail Audit – Client’s
 Tata Tea – Identifying outlets retailing a specific
product for a new launch . 26000 outlets – Delhi
& NCR
 HLL – Distributor wise audit of - the number of
Window Display’s hired / Size and the amount
being paid per outlet . 30000 outlets covered .

25. School contact – Client’s
 Kellogg’s – School nutrition educational program for 5 years
– 150 schools annually in Delhi / NCR reaching out to 67500
students between the age group of 8 to 10 years .
 Eureka Forbes – Delhi Inter School Environment Quiz – 24
schools participated .
 GSK – Booster DPT vaccination reminder . 50 - A category
schools in Delhi reaching out to 30000 parents .
 Johnson & Johnson – Tampons Sampling - Educational
institutes . 40000 contacts age group of 19 to 25 years .

26. Mall Promotions – Client’s
 LEO MATTEL – In store promotions for
Barbie / Hot wheels
 ITC Foods - Sampling organised at
Mall’s / Exhibition’s / Kitchens of India /
Aashirvaad Multi Purpose Cooking Paste

27. Thank You
Contact Details