4. 2
HKFBS 2015
Programme Rundown
Introduction of Hong Kong Federation of Business Students and Hong Kong Outstanding
Business Students Award 2015
Opening Speech by Title Sponsor --- Ageas
Opening Speech by Project Director of HKOBSA 2015
Ms. Dorothy Kwok
External Secretary
Hong Kong Federation of Business Students
Modal Conference among Finalists from 9 Local Universities
-Break and Panel Discussion-
Announcement of Top 3 Finalists
The First Finalist Presentation and Q&A
The Second Finalist Presentation and Q&A
The Third Finalist Presentation and Q&A
-Break and Panel Discussion-
The Elites Summit
Prize Giving Ceremony
Souvenir Presentation
Ms. Anita Ting
Internal Secretary
Hong Kong Federation of Business Students
Tea Party

5. 3
DISTINGUISH FROM THE CROWDS
Content
Foreword by Project Directors p.3
Introduction of HKFBS & Introduction of HKOBSA p.4
HKOBSA 2014 Winners p.5-6
HKOBSA 2015 Highlights p.7-8
Introduction of The Elites Summit p.9-10
HKOBSA 2015 Awards p.11
Evaluation Committee p.12
Introduction of Finalists p.13-28
Acknowledgement p.33

6. Foreword by Project Directors
4
HKFBS 2015
There is a famous quote from Walt Disney ---“If you can dream it,
you can do it.”Coming to the 31st year of HKFBS, the aspiration
for our members to become successful figures in the business field
has never been stronger. Therefore, Hong Kong Federation of
Business Students has been striking to provide a platform for our
members to dream and achieve. To continue the legacy, Hong
Kong Outstanding Business Students Award (HKOBSA) was
therefore established. With the successful achievement in last
two years, we encounter greater expectations. As the Project
Directors of the HKOBSA 2015, we give our very best in gaining
recognition and support for this competition.
This year’s slogan, “Distinguish from the Crowds”, is set to remind our members that they should take the
initiative to stand out and outperform others. The business industry is never lacking of talents as you may
see from loads of undergraduates studying business related course in universities. Hence, what allows you
to differentiate would be attitude, a brave step forward could possibly alter the condition. Bear in mind,
the chance is always in our hand, it is either you grab it or let it slip away. It is ourselves to choose to be a
follower, or a leader.
To be entitled the Hong Kong Outstanding Business Students, standing in front of you at this Grand
Finale today is never an easy path. Our candidates have gone through rounds and rounds of assessment,
which were targeting various attributes. From the Interview Sessions, which require analytical, presentation
and collaboration skills, to Promotion Challenge that showcases their creativity and marketing skills. We
sincerely hope that in such a competitive business environment nowadays, on top of learning techniques
to help pave their way to success, I sincerely hope this Award would shape them into a more all-rounded
person.
HKOBSA should not only be treated as a contest, but also a precious experience for our members to
learn and grow. While we prepare for the Award, we think in different perspectives to benefit not only the
candidates, but as many of our members as possible. Thus, a new element is added to the Youth Business
Elites Forum---The Elites Summit. Several business professionals are invited to be the guests speakers, they
will share their valuable opinions on a current business issue to the audience.Their priceless sharing would
add so much color to the Forum.
Nevertheless,we are exceptionally grateful to have the support from Ageas,ourTitle Sponsor,for supporting
this remarkable event in uncountable ways. We would like to take this chance to thank all sponsors,
supporting parties, faculties and the Evaluation Committee, for significant contribution. Thanks must also
be given to our members, who have shown their support to the event.
Last but not least, we sincerely hope that HKOBSA could continue benefit university students in a
sustainable manner.
Ms. Dorothy Kwok & Ms. Anita Ting
Project Directors
Hong Kong Outstanding Business Students Award 2015

7. Introduction of HKFBS
5
DISTINGUISH FROM THE CROWDS
Hong Kong Federation of Business Students, HKFBS, is a non-profit organization
managed by local business undergraduates, with more than 15,000 members from
the 9 local universities. We are the only organization, which includes the widest
spectrum of local students from the business field.
HKFBS was founded in January 1985.We represent all local business undergraduates,
andservethembyfosteringtheirfriendship,co-ordinationandmutualunderstanding.
We endeavor to assist them in becoming prominent figures in business with sound
academic knowledge, excellent managerial skills, as well as helping them gain an
understanding of the real business environment.
About HKOBSA 2015
Hong Kong Outstanding Business Students Award 2015 (HKOBSA 2015) is the first formal recognition
of eminent business undergraduates from the 9 local universities held by HKFBS. HKOBSA 2015 marks a
new epoch in academy, for it provides a brand new platform for business undergraduates to recognise their
abilities and to foster the exchange of business ideas among the participants.
HKOBSA 2015 consists of two assessment stages, namely the First-round Interview, the Second-round
Interview, Promotion Challenge and the Youth Business Elites Forum. The whole assessment process will
be conducted by the Evaluation Committee panels, which are elites from Academic Field and Business
Field. The most excellent candidate from each university will be awarded the Hong Kong Outstanding
Business Students Award and they will be promoted to the aforementioned final stage to further compete
for the overall championship, the first runner-up and the second runner-up.
HKOBSA 2015 provides an invaluable chance:
• To give formal recognition to remarkable business undergraduates
• To explore students’ potential and identify young business elites
• To facilitate interactions and exchange of opinions among business undergraduates
• To advocate business undergraduates to participate in diversified activities
• To enhance the public awareness of the development of business education

8. Highlights of HKOBSA 2015
8
HKFBS 2015
During the individual preparation part, it demonstrated the
individual’s analytical skills and ability to think independently
and critically under a time limit. During the group discussion,
each candidate had the chance of demonstrating their individual
knowledge, as well as how well they can cooperate in a team, or
even, lead the team. Our Evaluation Committees reflected that it is
important for the students to realize that although this was a team
challenge, the students that shined were the ones who took extra
initiatives and held the role as a leader, to perform constructive discussion.The judges particularly observed
each candidate’s contribution to discussion,leadership,time management,and ability to cooperate in a team.
Albeit most teams agreed on an equal distribution of presentation time, our judges reflected that the most
outstanding students grasped the mere few minutes they had to bring out their strongest point in concise
and precise words.These students, were often the ones who answered their challenging questions to follow
up on their presentation. These students were then chosen to enter into the semi-final, Second Round
Interviews.
First-Round Interview
The First Round of HKOBSA2015 was successfully carried out on the
21st March 2015.
Asthegroupsof5candidatesfromeachUniversityenterthepreparation
room, they are given 30 minutes to prepare for a 20+ pages, complex
case study. After their individual comprehension and analysis on the
case, they are then allowed to have 20 minutes for discussion, under
the observation of a panel of judges, with the other 4 candidates, on
the direction and content of the presentation. Proceeding to the final
stage of the interview, each group presented their analytical ideas and
solutions to our Evaluation Committee.
Preliminary Screening
Having received strong, diversified, and ambitious applications from
all 9 local Universities in Hong Kong, we invited Academic Elites
to make the vital decision as to assessing eligible and outstanding
candidates for our First Round Interviews. The screening process
weighted heavily on the all-roundedness of students, with special
attention drawn to the extra-curriculum activities, business
competitions,and internship experiences.Judges expressed that they
strongly appreciate applicants who go beyond ‘textbook knowledge’
and ‘classroom experience’.

9. Highlights of HKOBSA 2015
9
DISTINGUISH FROM THE CROWDS
Second-Round Interview
The Second Round of HKOBSA2015 was a fruitful event,held on the
7th April 2015.
As the top two candidates from each University demonstrate their
business potentials and intelligence, our Evaluation Committee
strived to analyse, to the best of their professionalism, the quality and
excellence of the presentations given by the semi-finalists.
With a mere 10 minutes, how in depth can a business undergraduate analyse and present an outstanding
business solution for a hypothetical crisis encountered by well-known companies? All of the semi-finalists
showed excellent business sense, innovative ideas, as well as blooming confidence, with a few candidates
being relatively more outstanding, and therefore making it to the Final Round. On top of their individual
presentation skills, the Second Round aims to challenge the candidates’ mindset on tackling problems as
well. The inclusion of a Q&A session based on their past experience and business knowledge between our
Evaluation Committee and the applicant can precisely test their ability to react to challenges and problems
on the spot, and come up with an optimum answer within seconds. It
also revealed,to the panel,the applicants’mindset and clarity of thought.
The criteria for assessing the performance of the candidates emphasized
not only on business analysis, but also on their communication skills,
creativity, social & environmental concerns, demonstrated during the
Individual Questions time. The highest scoring candidate from each
University enters into the Final stage of HKOBSA2015.
Promotion Challenge
The finalists also had to take up the Promotion Challenge, where
they had to design a video for Ageas to be uploaded on HKFBS’s
Facebook page. The number of likes received by each candidate will
respectively add bonus points to their score,to be carried in the Final
Round. This year, Ageas chose “儲蓄財富 成就黃金盛世” as the
theme for the students to design.
The winner of this year’s Promotion Challenge is Chan Ip Hing from
the Hong Kong University of Science and Technology, who collects
over 660 likes!

10. The Elites Summit
10
HKFBS 2015
Venture the Future
In current years, the government has been stressing on the importance on young entrepreneurship in terms of
future development of Hong Kong. To remain Hong Kong as sustainable and competitive, it is said that Hong
Kong could not simply rely on working for foreign firms. Instead, we need more start-up business contributing
to various sectors of Hong Kong.
“Global development is entering a phase where entrepreneurship will increasingly play a more important role.
There are at least three reasons for this, each particular to certain types of countries. Firstly, in the West, the
managed economy of the 1970s-2000s, characterized by reliance on big business and mass production, has given
way to a so-called entrepreneurial economy. Here smaller firms now more flexibly provide knowledge-driven
goods and services, and the emergence of a creative class requires a less interfering but more facilitating state.
Secondly, in the emerging countries, most notably the BRICs – Brazil, Russia, India, and China – impressive
growth has been driven by a veritable entrepreneurial revolution.The need in these economies to sustain growth
through sustainable access to resources,knowledge,markets,and low-carbon industrialization puts a premium on
innovative entrepreneurship.
Finally,in the least developed countries,where aid dependency is high,donors have been shifting the emphasis in
development cooperatio n towards private sector development. In many of these countries, including resource-
poor North African countries, populations consist of many young people who see little prospects of gaining
employment with decent wages. Promoting youth entrepreneurship here has become a vital policy objective of
many development organizations and donors.“ (Wim Naude, 2011)
So, what about Hong Kong? In the forum, we would like to discuss whether more start up ventures would be a
sustainable development for Hong Kong and its potential to be carried out based on the current support from the
public and the government.
A few business professionals (see below) are invited to be the guests speakers of the Summit so as to share some
valuable opinions and advice to the students.
Mr. Edwin Lee
• Director of Cyberport Hong Kong
• Founder, Bridgeway Prime Shop Fund Management Ltd
Mr. Edwin Lee is the Founder of Bridgeway Prime Shop Fund Management Ltd, the
first SFC (Securities and Future Commission) licensed fund management that focuses
exclusively on shop properties investment in Hong Kong and major cities worldwide.
He established Bridgeway (Originally HKBI) in 2001 after being an investment banker at
Credit Suisse First Boston in New York and Hong Kong.Over the past decade,Bridgeway
has grown from a one-man company to become the leading business startup consulting
company adopting the Business Build-Operate-Transfer (BOT) model with 300 staff in Hong Kong. As of June
30, 2013, Bridgeway has completed 1,11 business sales transactions and built 78 businesses for entrepreneurs to
purchase as ready-made-businesses. Bridegeway now focuses exclusively on property fund management, an SFC
regulated type 4 and 9 activities in Hong Kong.

11. The Elites Summit
11
DISTINGUISH FROM THE CROWDS
Mr. Lee was also the sole awardee of the 2010 Hong Kong Business Awards: Young Entrepreneur Award by
DHL/South China Morning Post. He was also named the Innovative Entrepreneur of the Year 2007 by the City
Junior Chamber of Hong Kong and Entrepreneur of the Year 2012 by Capital Magazine.
He was the youngest and first non-American Chairman (2009) in the 29-year history of the International Business
Brokers Association (IBBA), the world’s largest association for business brokers based in Chicago, USA. Edwin
is currently a Board Member of Cyberport Hong Kong.
Mr. Chan Chun Hong
• Chairman and Managing Director of China Agri-Products Exchange
Limited and PNG Resources Holdings Limited
• Managing Director of Wang On Group Limited and Wai Yuen Tong
Medicine Holdings Limited
Mr. Thomas Chan joined the Group in March 1997 as an executive
Director and was redesignated as the Managing Director of the Company
in September 2005. He is also an authorised representative and a member
of the remuneration committee,the nomination committee,the investment
committee and the executive committee of the Company. Mr. Chan is
currently responsible for managing the overall operations of the Group. He is also the managing director of
WYTH, the chairman and managing director of PNG, the chairman and the chief executive officer of CAP
and an independent non-executive director of Shanghai Prime Machinery Company Limited, all of which are
companies listed on the main board of the Stock Exchange. He graduated from the Hong Kong Polytechnic
University (then known as the Hong Kong Polytechnic) with a Bachelor degree in Accountancy and is a fellow
member of the Association of Chartered Certified Accountants and an associate member of the Hong Kong
Institute of Certified Public Accountants.
Mr. Anthony Leung
• Managing Director of Hong Kong and Macau of FedEx Express
Mr Anthony Leung, Managing Director for Hong Kong and Macau at
FedEx Express, the world’s largest express transportation company, is
responsible for the development and execution of corporate strategies in the
territories.The 14-year FedEx veteran helped strengthen FedEx leadership
position in the Hong Kong logistics sector with the launch of new products
and services that provide faster shipment time,and reduce its environmental
impact. Prior to his current role, Mr Leung was based in Beijing where he oversaw FedEx operations in several
major cities in northern China, and played an instrumental role in the planning and execution of strategies
surrounding the 2008 Olympic Games to ensure a smooth operation during the event. Before that, Mr Leung
was in Hong Kong where he held key management roles in engineering and operations for the Greater China
region.He was also one of the key team members in setting up the FedEx airport facility at the newly built Hong
Kong International Airport in 1997.

12. Awards
12
HKFBS 2015
Champion
HK$5,500 Cash Prize, Internship Opportunity*,Trophy and Certificate
First Runner-up
HK$4,500 Cash Prize, Internship Opportunity*,Trophy and Certificate
Second Runner-up
HK$3,500 Cash Prize, Internship Opportunity*,Trophy and Certificate
Hong Kong Outstanding Business Student Award
HK$1,500 Cash Prize,Trophy and Certificate
Promotion Challenge Voter Award
An 1 iPad mini 2
The Audience Choice Award
Trophy and Certificate
All Participants
Certificate of Participation
*Internship opportunities refer to internship placements and privileged
exemption from preliminary assessments.

13. Evaluation Committee
13
DISTINGUISH FROM THE CROWDS
Academic Field
Prof. Hui, Chui Hong
Lecturer in Department of Management
The Chinese University of Hong Kong
Dr. Irene Siaw
Assistant Professor, Lee Shau Kee School of Business and Administration
The Open University of Hong Kong
Dr. KWOK Chi Wai Ron
Associate Professor in the Department of Information Systems
City University of Hong Kong
Dr. Mark A. Bliss
Assistant Professor
in Accounting
The Hong Kong Polytechnic University
Prof. WU, Weiping
Associate Professor, Department of Marketing
Director, DBA
Hong Kong Baptist University
Prof. YEUNG Wing-lok
Associate Director of Undergraduate Business Programmes
Lingnan University
Business field
Mr.Anthony Ngai
Executive Director - Credit Trading at J.P. Morgan
Mr. Bernard WU
President, Asia Financial Group
Ms. Beatrice Lo
Brand Director of Sparking Beverages at Coca-Cola China Limited HKMA
Ms. Brenda Li
Assistant Vice President of Ageas Branding, Marketing and Communication
Ms. Carmen Ting
Partner in-charge,Talent, KPMG
Mr. Horace Ma
CFO of S.Culture International Holdings Limited
Mr. Jason Fu
Manager of Ageas Branding, Marketing and Communication
Mr. Micky C.T. Lo
Head of Information Risk Management APAC
BNY Mellon
Mr.Teddy Liu, General Manager
Corporate and Talent Development, New World Development Company Limited
Mr. Wisely Wong
Team Manager, Hays