1. McDonald's and East Asia
Market
Writing for the Workplace
s1170267 Nguyen Tat Thang
2. Contents
• Opportunity and Motivation
• Current business status
• “Drive Through”
• Think of Business
3. Opportunity and Motivation
• China - The biggest country in the world.
Both in area and population.
• Capitalist revolution has brought prosperity
to China.
• China: 1.3 billion population – 800
restaurants vs. US: 300 million population –
13,000 restaurants.
• Endless opportunity with 5,000 to 10,000
restaurants continues to develop.
4. Current business status
• By this time, China has 1,300 McDonald’s
outlets.
• By 2013, they hope to add more 700.
• Plan to hire 50,000 crew in China this
year, include 1,000 university graduates
as managers.
• McDonald’s has increased product prices
in China at least twice this year to help
mitigate pressure from rising prices.
5. Current business status
McDonald’s sales improving on second quarter of this year
6
5
4
3
2
1
0
Global Europe
US Asian/Pacific, Unit: percent
Middle East and
Africa
7. “Drive Through”
• McDonald’s opened the first drive-thru
outlet in November, 2005.
• It has been “very very successful” as
Schwartz – Assistance of CEO of
McDonald's for Asia, the Middle East, and
Africa - said.
So not only training the crew but also need
teaching the customer how to use the services
8. Think of Business
• The pass mistake: Open just one store.
• Movement: get four or five deals done, build
them consecutively, train the crew consecutively
and save the money.
• Taste, convenience and price are important in
China — just like in the U.S.
• But the most importance is safety – a nightmare
in a developing country.
⇒Find out some supplier with the same standards
as in the U.S
