2. When I was a kid, my sister led me to
believe that I came from Mars and my
parents found me in the middle of banana
tree field.
Thus, I grew up feeling a bit isolated,
spending most of my time being curious on
how human works

3. until I discovered the greatest
discovery of mankind..

4. I started to connect better with people
and from then on, my curiosity led to observation..
and the observation led to connection..

5. it is my lifelong passion to observe the way people interact with their
surroundings, and the gap between what we think they do
and what they really do

6. My passion has led me to explore a range of
professional and academic directions
bachelor of
accounting
finance
trainee
brand
executive
creative
agency -
strategic
planner
Master in
Innovation and
Entrepreneurship
(in progress..)
Minor in
Design
Strategy and
Interaction
Design
ï
$$$

7. I’ve helped brands resolved their
consumer’s tension..
*projects in DDB where I was the brand owner
a soda drink that wanted to engage
consumers in a more active lifestyle*
an oatmeal brand that wanted to
create a nation-wide movement for
heart disease awareness*
an automotive lubricant that
wanted to look more American*
an NGO that aspired to provide
engine of fun for children living
in refugee centers
from “funny”
to inspiring
“some clients are great, but of course there
are those funny few.. :)”

8. ..and try to make sense out of Jakartan’s
passion for food
my role:
project lead
researcher
keywords:
research methodologies:
expert interviews
shadowing
observation
surveys
brainstorming
concept development
70% of Jakartans live to eat, not eat to live. That’s why we’re interested to
look at the relationship between Jakartans and their food, as it can be a
good indicator of where society is going and where consumers are heading.
We used Danish-based methodology, SignBank® to collect “signs”;
hindsights from the past and insights from the present to see the trails of
what is likely to happen in the society.
Some extra-kilos later, we manage to collect hundreds of signs and cluster
them into predictions about the future in the category of taste preference,
social interaction, environmental responsibility, and lifestyle. We launched
the result of this study at 2011 TEDx Jakarta.
a project initiated by DDB Indonesia - Pathfinder (Brand Planning Division)

9. I’ve utilized creative tools to help incontinence
people adapt with their new life
keywords:
interaction design
prototyping
wireframing
narratives
personas
applied creativity
creative brainstorming
applied neurobiology concepts
As part of a kick-ass course that combines design thinking and neurobiology of
creativity, I was involved in a project with Coloplast to provide innovative solutions
that can improve user’s quality of life. Through a unique creative process (see
video), the group discovered that the core issue for people with incontinence
problem lies on their effort to deal with emotional pain.
500 post-its, 47 coffees, and 5 brainstorming sessions later, we came up with a
solution to reframe the relationship between Coloplast and their users. Simply put:
from user to lover (see user journey video). To envision the ecosystem of this
framing, I prototyped some possible touch points e.g. an app and a welcome pack
for discharged patients.
a project for CBS Applied Creativity and Design Thinking class with Sven Timo Borg, Christina Valdorf, Annabell
Gast, Malene Rolsted and Jessica Ibsen
CLICK FOR WIREFRAME
CLICK FOR CREATIVE
PROCESS
CLICK FOR USER JOURNEY

10. ..and create a concept for people to embrace
more of life through their guilty pleasures
keywords:
service & interaction
design
concept development
service blueprint
experience prototyping
wireframing
video scenario
IxD theories
research methods
interviews
camera journals
social network analytics
“Success does not come for free” was the obvious insight that we gathered
upon interviewing the busy business people, as part of our project in
Interaction Design class. They longed to sleep as long as they want, eat all
the guilty pleasures, or simply do stuff without having to consider other’s
opinion. We tried to create the model of their unresolved tension through
the concept of “Slacking Day”, which is a day where people co-create
together to embrace their guilty pleasures.
The concept’s service blueprint includes platform where user can
participate on creating the movement and encourage others to have breaks
from routine. The online platform includes location-based app and website
that provides curated guide on slacking.
a project for ITU - Interaction Design class with Torbjørn Aksdal and Matilde Graulund Dublin
CLICK FOR VIDEO SCENARIO

11. I’ve explored teen angst and consumerism
through short movies
my role:
director, producer, editor
keywords:
films
storytelling
The idea of learning new skills sparked in the summer of 2004. Me and a couple
of friends were thinking on making movies, because none of us have any
experience on it and we thought that it can be a cool summer project. Cut to one
year later, our movie was screened as the opening movie for Jakarta LGBT film
festival. I see movie as a perfect medium to convey my point of view in life and to
share my findings on various observations I see in daily life.
My summer projects up to now include some short films, video art, and a failed
attempt on acrobatic yoga.
CLICK FOR MOVIE CLICK FOR MOVIE CLICK FOR MOVIE

12. ..and provide service for spontaneous
travellers to explore cities in a different way
keywords:
service design
consumer journey
flow analysis
paper prototyping
brainstorming
negative brainstorming
I participated in 2012 Copenhagen Service Jam and teamed up with four
cool design enthusiasts to create a service along the theme “hidden
secrets”. During the course of a weekend, we created Urban Play: an online
platform that encourages offline exploration and local interaction.
The service is designed for travelers who’ve had enough with conventional
city guides and longing to explore the city’s best kept secret and interact
with local fellow. The app reinvents traditional tourist guides and transform
the city into a playground, where exploration is driven by games.
CPH Service Jam group: Kautsar Anggakara, Rosa Torguet, Alejandra Gonzalez, Sabine Madsen and Kristel Pent
CLICK FOR VIDEO SCENARIO

13. Above all, I am passionate on sharing
my knowledge to others
my role:
creative facilitator
keywords:
facilitation techniques
creative exploration tools
creative convergent tools
knowledge sharing
presentation
service design tools
prototyping
I am currently developing a skill-set in the area of Creative Facilitation, and I
have facilitated several workshops with students and professionals in
Indonesia. I was introduced to different strategic design and creative
thinking tools through my minor in Design Strategy. My facilitation style
usually involves a mix between individual and group work, focus on doing
(prototyping) than talking, and sharing examples or case studies.
In 2013, I have facilitated two Design Thinking workshops with local creative
agencies in Jakarta. I have also initiated and facilitated 2013 Jakarta
Service Jam, which is a part of the Global Service Jam event.
CLICK FOR PRESENTATION CLICK FOR VIDEO REEL

14. I ponder and wonder
I explore and discover
I create and share…
…and that’s why
me + creative strategy = great fit

15. If you think that some of
my terrestrial flair can add
value to your team, do let
me know..
Ciao for now!