1. Ajax Media Tech
Prepared for Fun World
Digital & Content Marketing
Collateral
Date:4th
August 2016

3. About Us
• At Ajax Media Tech, we take the tag of
"internet marketing company" very
seriously and create off-the-wall
advertising campaigns which appeal to the
imagination. We don't do run of the mill
but instead explore your target audience,
what we are going to say to them and how
we are going to say it. Just as importantly,
we're always on budget, on time and on
target

4. Our ‘Idea’
At Ajax Media Tech,
Our ‘Idea’ is simple. To provide
our clients with a strong creative and
technical presence required to stay
competitive in today's online business
landscape.

5. Why Ajax Media Tech
• Here are a couple of excellent reasons why
we think we're a perfect fit for your business
needs.
• Dedicated, Experienced & Passionate
• Over 30 Years of Combined Experience and
Expertise
• World Class Quality
• Competitive Pricing
• Full Service Digital Agency
• Certified Professionals
• Long-Lasting Client Relationships

6. Ajax Specialty Services
• Content Creation
• Websites |Dynamic| Static |e-commerce
• SEO – Search Engine Optimization
• SEM – Search Engine Marketing
• SMO – Social Media Optimization
• SMM – Social Media Marketing
• Display | Banner Ads
• Mobile Applications

7. Original Content Creation
Engagement
Model
Analyze Requirements | Prepare Style Guides | Create SOP | Deliver Seamless Content
Gather Info | Analyze | Refine | Create Info Repository
Research | Analyze Competition | Generate Keywords
Read Dump | Write Draft| SEO Keywords
Verify Data | Check Syntax/Grammar | Feedback
Output in Batche
Grammar | Style & Tone | Usability | Feedback

8. Content Writing – Building Blocks
Input AnalysisInput Analysis GlossaryGlossary ProductionProduction
Quality
Control/
Assurance
Core
Content
Writing
 Category and
Product analysis is
conducted by
domain experts
 Products are
categorized
based on their
relative
complexity to
Ajax Media Tech
 Difficult ,
Moderate and
Easy are
complexity
categories
Editors build
glossaries with the
help of available
information and
prior knowledge
 A glossary
contains product
specific details
(jargons, subjective
and factual info)
that are used to
determine the
complexity levels
 Existing domain
knowledge and
experience is
leveraged for
creating client
specific knowledge
base
 Ajax Media Tech
uses its
management tool
for managing
original Content
workflow during
the Content
creation lifecycle
 Research staff,
writers help
create first drafts
Relevant SEO
keywords are
infused in product
descriptions to
improve search
visibility
 Product
descriptions go
through multiple
levels of QC and
QA
 QC is done on
100% of products
on wide ranging
metrics including:
spelling /grammar,
product facts, and
feature and
benefits
 Product
descriptions are
sent to expert
writers for reviews
US based native
/expert writers
create original
content in clients’
tone and voice
 Descriptions
lacking core
details are sent
back to India
team for
correction and
completeness
 Content writers
create original
content for 100%
of products
before approving
final delivery to
clients

9. Business Impact: Content

10. Consulting - SEO

11. Consulting - Taxonomy Methodology
 Competitor based analysis
 How are your competitors
positioning themselves?
What content goes out to their
customers?
 Folksonomy is a to categorize the
object by external people with their own
vocabulary
Anyone provide the meaning to
explain their understanding
 Many organizations prefer not to use
Folksonomy, as it creates inconsistencies
in the classification of information (kitty
versus cat; product SKU versus product
part number).
Making clear and explicit statements about
entities in a particular domain, has so many
conflicting definitions and define their relation
Equated with taxonomic hierarchies of classes,
but class definitions, and the subsumption
relation
Reference
with GS1 GPC
Follow
Universal
Standard
Naming
Labels
Reference
with GS1 GPC
Follow
Universal
Standard
Naming
Labels

12. • Finding top selling
and top searched
products, brands for
each category
• Finding the good
quality keywords,
similar keywords and
trending keywords
• Analyzing top search
results for each of our
site’s search terms and
determining their
understanding for
each keyword
Consultation – Site Search
Detailed analysis of each keyword in three dimensional way, which will
avoid biased judgments
Giving proper supportive justification for each recommendation made

13. SEO Back Office
Prepare Customized
Reports
Web Analytics Report
Paid Search Error Pages -
Quality

14. Business Impact: Consulting

15. • Lead generation
• Validation
• Refined prospect
listing
PULL
• Paid / Owned/
Earned
• Strategize &
Channelize
PUSH • Define metrics
• Publish
milestones
• Measure against
benchmark
MEASURE
PPM

16. Sales
Executive
Marketing – Current Scenario
NEW
AGE Traditional

17. Ajax's Approach
Lead List
Group/Community
Compare against
benchmark data
Result logs – Analytics &
Conversion info
Market Competition
Website
Strategize and Channelize
Defined Metrics

18. Methodology
CreateCreate
Receive/
Develop
stories
Receive/
Develop
stories
Create
original
content
Create
original
content
Perform On-
page & Off-
page SEO
Perform On-
page & Off-
page SEO
Perform
required
SEM
Perform
required
SEM
MonitorMonitor
Identify the
media
Identify the
media
Publish the
content
Publish the
content
Monitor the
responses
Monitor the
responses
Monitor the
competition
Monitor the
competition
AggregateAggregate
Identify
interest
group
Identify
interest
group
Compile
their
activities
Compile
their
activities
Follow their
networks
Follow their
networks
Collect spine
data
Collect spine
data
AnalyseAnalyse
Group target
profiles
Group target
profiles
Analyse
digital
footprints
Analyse
digital
footprints
Integrate the
results
Integrate the
results
DeliverDeliver
Quality
check
Quality
check
Shortlist the
prospective
leads
Shortlist the
prospective
leads
Deliver
reports &
results
Deliver
reports &
results
Revisit the strategiesRevisit the strategies

19. P.O.E.T for B2B
On-going On-going On-going

20. Objectives:
Establish credibility in the industry and
associated community
Build buzz about the event, products & inspire
viral sharing
Leverage the event for media coverage
regionally, on blogs and industry publications
Attract signups/attendees for the event
Content for event marketing & PR
(generate/use existing assets)

21. Signups
Traffic to
landing pages
Page views of
landing pages
Social
monitoring of
KWDS and
topics related
Downloads

22. PRODUCT MARKETING
Objectives:
Increase search engine presence
Increase in search engine rankings for targeted
search terms and long tail
No of visitors
Sale/Subscription of products

23. PRODUCT MARKETING - Traffic Generation
Short Term
- 50% of traffic from
web will be brought
through SEM
- Email marketing
- Press releases
- Viral marketing on
social media
- Buy ad-space from
popular websites
Traffic generation mechanism
( long term, by order of priority)
- Organic traffic (SEO)
- Promotional programs
- Social media
- SEM

24. - Platform Optimization
- Social Media Set-up
- SEO On-page Optimization
- Basic Link Building
- PPC Marketing
- Media promotions
- Partnership programs
- Advance Link Building
- Advanced PPC Marketing
- Email Marketing
- Social Media Advertising
- Advance Link Building
- Advance PPC Marketing
- Email Marketing Campaign
- Social Media Advertising
- Display Advertising
- Advance Link Building
- Advance PPC Marketing
- Email Marketing Campaign
- Social Media Advertising
- Display Advertising
Q1 Q2
Q3 Q4
Organic: 30 % + Paid: 70 % Organic: 40 % + + Paid : 60 %
Organic: 70 % + + Paid : 30 %Organic: 50 % + + Paid : 50 %

25. Business Impact

26. Some of our engagements…
Online search partner for VV Minerals, News7, Manam , Bollywood
Pataka
o Unique content with SEO flavor
o Keyword research for paid search campaigns
o Audit, monitor and report on PPC campaigns
o Geography: All Loctions
Partner for improvised search: better online exposure
o Keyword research for paid and natural search listings
o Article marketing and blogging for link building
o Geography: All Locations
o Original SEO flavored native quality category
descriptions for organic visibility
o Organic keyword placement report
o Internal site search tags and performance report

27. Scope
To increase the Brand power
To get more pages Crawled, Indexed and Ranked in all major Search engines.
Set-up products(Item Set-up)
Initially generate Inorganic traffic and to work in parallel on the organic search results.
Solution
• Analyzed client’s content and related research for quality and influence on SEO.
• A dedicated team of SEO specialists, content writers & quality controllers (off- site and on-site team)
worked diligently to successfully deliver up to 7000 items per month within 6 weeks from the start of the
project.
Benefits
 Increase in SERP across Google, Bing and Yahoo
 Increase in traffic to the website
For Start ups

28. Scope
To generate more traffic to the website by having original content for the products.
To increase the organic SERP visibility for all the Search engine optimized product description.
Solution
Benefits
•no rganic traffic was generated for first 3months and in parallel Ajax Media Tech worked on the Organic
Traffic of the website. Over a considerable period of time, the Organic Traffic brought more sales to the client.
Task Result
Technical Site Analysis
Crawling and Indexing in major
Search Engines
Technical Recommendation
Technical implementation
Website Management Item Set-up
On-page SEO Better SERP ranking and Organic traffic
Link Building Product related keyword traffic
PPC Increased conversion rates
Blog Writing
Effective Link building and Brand awareness
Social Media