Customer Relationship Management (CRM) is one of the most useful strategies for tracking the communication process with your prospects and customers. Remember the pumpkin that turns into a pumpkin carriage? Similarly, the CRM system can transform information into insights, conversations into leads and registered interest into sales.Client relationships are the most valuable business asset. So in reality CRM is your company’s crystal ball that helps you predict how to build and scale your business.
2. Keepyourfriendsclose…andyourclients-closer
Going to meetings with fancy notepads surely leaves a short-
term positive impact on your client.Sending calendar
invites, too. Following up after business appointments is
also a must.
But all this effort can easily go down the drain if your
laptop gets lost, if servers crash or hard drives stop
functioning out of the blue. By using a web-based CRM, your
information gets secured.
Own your data!
3. Lookingatthebig(organized)picture
Keeping your data into a single storage place surely
guarantees less time spent in mindless searching and a
better focus. CRM will help you spot opportunities easily
and take advantage of them. Thus CRM is more like a “glance
into the future” rather than a retrospective look at what
could have been done better.
E.G.Your Account Manager will look into lead generation
possibilities, gaps in customer needs and indicators for
future opportunities.
4. Personalattitude
A phone call. A warm prospect is looking for the Sales Rep,
but they are absent today. Somebody has to take the call and
save the day. “Who is calling?” “This is John from AHR”
“John who?”…
Yes, this is where your CRM system steps in.
Creating customer intimacy could be winning in a highly
competitive environment where personal attitude stands out.
5. Nurtureyourbusiness
CRM is like a watering can: it does help your business grow.
It could be used to enhance your cold calling efficiency, as
well as various up-selling activities.
Apart from optimising the sales process, CRM may help with
identifying new market opportunities and products. CRM opens
up the chance to carry out a number of activities across
multiple channels that may result in new leads.
6. Protectingyourbusiness
Employees move to a new position every 3-5 years. It is the
new work pattern - whether you like it or not!
It is a question of risk management to protect your
sensitive information for when an employee decides to leave.
CRM is the tool that will seamlessly provide the handover to
the new team member.
