LTS EMEA Affiliate Program Introduction - deck used for intro webcast 14th July 2014

2. Andy Lea
Partner Manager EMEA
LinkedIn
21st July 2014
LinkedIn Talent Solutions
Affiliate Program: Introduction

3. 3
Contents
About LinkedIn
 Company
 Vision
 Member & corporate value propositions
Affiliate Program Overview
 Why?
 Opportunities – what’s in it for you?
 Commission
 Lead Referral
Next steps and questions

4. 4
About LinkedIn
http://press.linkedin.com/about
Network &
membership
 World’s largest online
professional network,
more than 300m
members in over 200
countries.
 Currently available in
22 languages
 3m+ Company Pages
 2.1m+ Groups
 1.5m unique publishers

5. Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
32M
300M
(9x Growth)

6. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M
(16x Growth)
As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012

7. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total annual page views
2B
47B
(24x Growth)
As calculated by comScore, including SlideShare beginning in 2012

8. Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
41%
(21x Growth)
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

9. Our mission is to connect the world’s
professionals to make them more
productive and successful.
9
Jeff Weiner

10. Our vision is to create economic
opportunity for every member
of the global workforce.
10
Jeff Weiner

11. For our members
http://press.linkedin.com/products
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform

12. The professional profile of record
Identity

13. Connect all of the world’s professionals
Networks

14. GroupsSlideShare InfluencersPulse
The definitive professional publishing platform
Knowledge

15. For our customers
http://press.linkedin.com/business-solutions
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity

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About LinkedIn
http://press.linkedin.com/about
Company
 Launched 5th May 2003 > IPO May 2011
 5,400 full-time employees , HQ in Mountain View California with offices
in 27 cities around the world.
 Publically held company with diversified revenue streams:

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LinkedIn Talent Solutions
http://business.linkedin.com/talent-solutions/
SaaS & Media solutions:
 empowering corporate recruitment teams and staffing firms to hire the
right people, more efficiently.
Disruptive technology:
 access to the passive candidate has revolutionised an industry.

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LTS Affiliate Program
Vision
An affiliate ecosystem that supports growth (sales) and offers consulting
services where LTS cannot (customer success).
Why?
Good people know good people – the power of referral is at the heart of
LinkedIn.
By creating an affiliate network, LTS enables warm referrals from trusted
partners. This commercial foundation (lead referral) can be the platform
for a broader relationship.
What’s in it for you?

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What are the opportunities?
Education
Lead
Referral
Service
Partnerships?

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What are the opportunities?
Education
To promote knowledge of LTS solutions and concepts
across influential consulting markets.
Education will have standalone value - to educate the
wider market via a consultant network - but will also
drive the commercial aspects of the program.

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What are the opportunities?
Lead
Referral
LTS commission when sales result from qualified
Affiliate leads.
By making appropriate introductions and
recommendations, Affiliates add extra value to client
relationships whilst earning commission.

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What are the opportunities?
Service
Partnerships?
LinkedIn are a product company, we do not sell any
consulting services. Our clients have a growing need
for complimentary consulting services.
This program will explore this area and act as a feeder
system to official LTS Service Partner Programs.

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Effort
Reward
Current focus
Education
20%
Lead Referral
75%
Service
Partnerships?
5%

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Commission
Total quarterly
closed / won
revenue
Commission Example
0 to $10k
$10,001 to $20k
$20,001 to $30k
$30,001 <
5%
7%
10%
12.5%
Total rev = payment
$8,000 = $400 (5%)
For illustration purposes only, commission schedules are confirmed in a separate Alliance Agreement
Billing can occur in £ and EUR, Affiliate converts from $ at point of invoice
Total annual commission in excess of $30,000 is paid at LinkedIn’s discretion
$14,000 = $980 (7%)
$25,000 = $2,500 (10%)
$100,000 = $12,500 (12.5%)

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Commission – talking points
Control:
- Can’t control when a deal closes
- Can control pipeline
Average deal cycle:
- Enterprise: 71 Days
- SMB: 36 Days
Average order value:
- Enterprise: $29.9k
- SMB: $13.2k
Payment terms:
- End of quarter summary
- 30 days from invoice
Data is for UK & I for the previous 12 months
All data is confidential, not to be shared with a wider audience

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Lead Referral
 Will this be valuable for my clients?
 Learn: http://business.linkedin.com/talent-solutions
 Qualify: affiliatequestions@linkedin.com
 Engage: refer leads via your unique url (to follow)

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Lead Referral
Qualify: affiliatequestions@linkedin.com
 Make data driven decisions: request data insights to influence prospects

28. Services / Advanced Lead Referral Tailored support
Talent Expert / Active Lead Referral Workshop / rep engagement
Social Media Expert Foundational Resources
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Education and Collaboration
SupportEngagement level
 Online, self service.
 Instructor led, interactive webcasts
 Community engagement eg dedicated
LinkedIn Group.
 Sales rep engagement – deal
consultation, deal shadowing.
 Dedicated small group workshops
arranged according to demand.
 Recruiter access
 Access to LMS via Recruiter
 Bespoke 1 to 1 sessions
 High performing lead referrer.
 Proven complimentary services,
looking to expand engagement.
 Consultant with viable network for
lead referral
 Consultant looking to understand
how their services compliment LTS.
 Social media expert, looking to
diversify knowledge OR talent
specialist looking to deepen
knowledge and explore feasibility of
Affiliate Program.

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Next steps
Learn:
 http://business.linkedin.com/talent-solutions
 Group
 Webcasts
Qualify:
 Any client specific questions - affiliatequestions@linkedin.com
Engage:
 Refer leads, collaborate on opportunities

30. ©2014 LinkedIn Corporation. All Rights Reserved.
Questions?