This document discusses how social media can be used for effective marketing and community building. It notes that communication technologies like radio, TV, and the internet grew users rapidly. Social media now allows for two key communication tactics: self-presentation and connectivity through following, sharing, and listening. The document advocates using all social media platforms to create a virtuous loop that recruits fans and grows one's community. It argues that marketers must have a social media presence to be successful and provide contact information for the author.

1. “FULL THROTTLE”
SOCIAL MEDIA
COMMUNITY BUILDING
FOR MARKETEERS

2. Wanna know
the ONLY
unchangeble
truth about
communication?

3. YOU
CANNOT
SEPARATE
COMMUNICATION
FROM
REALITY

4. This is
the age of
TECHNOLOGY

5. COMMUNICATION
TECHNOLOGY, that is!

6. Radio*
* 38 years
to reach 50 million users

7. TV*
* 13 years
to reach 50 million users

8. Internet*
* 4 years
to reach 50 million users

9. COMMUNICATION
inventions
which
changed how
we connect
and build
communities

10. Great
tools
... for
marketing
AT people

11. But the
OLD ways
aren’t
what they
used to be

12. And there’s a new kid in
town ...
Who’s
CHANGING
THE WORLD

13. He’s
the
KEY
to building
the very best
marketing
COMMUNITIES

14. SOCIAL
MEDIA

15. Seems
like
a
bit
TOO
MUCH,
right?

16. BUT, if you’re not INVOLVED
... you might as well zip it!

17. And
get out
of the
game
before it’s
too
late!

18. But WAIT!
It’s simple :)

19. SOCIAL MEDIA
involves
just
2
COMMUNICATION
Tactics

20. SELF-
PRESENTATION*
* You and Yours

21. ... Where
being SEXY
pays!

22. Plug in
Follow
Share*
* Pure connectivity

23. Where
LISTENING!
pays!

24. So,
which ones
should you
use?

25. ALL OF THEM!!!

27. Your COMMUNITY of
loving FANS

28. You need to create a
VIRTUOUS LOOP
Which
feeds
itself
while
recruiting
FANS

29. See, it’s all about leaving
YOUR
SOCIAL MEDIA footprint

30. Showing YOUR
unique STRENGTHS

31. Blatently!

32. I’m Andy Kovacs
Creative Communication
Expert at ELC
andy@elc.com.tr
@ELCtr
Got it?

33. All to CREATE and LEAD
YOUR COMMUNITY
of loving FANS

34. HAPPY DAYS!

35. Just get yourself on the
Social Media circuit
and,
eventually
you’ll win!

36. EVENTUALLY!!!

37. EVENTUALLY!!!
Who’s got until
EVENTUALLY!!!

39. How about speeding this up?

40. Do you want
to effectively
package ALL
your stories?

41. For THOUSANDS of
online journalists
and A-list bloggers

42. Want GLOBAL
multi-media
coverage from
an instant
publication
source?

43. Like the sound of
TOP Google search ranking

44. Like the sound of
TOP Google search ranking
...10 MINUTES
after publication?

45. SOCIAL
MEDIA
RELEASE
PLATFORMS

46. SOCIAL
MEDIA
RELEASE
PLATFORMS
It’
Social Media
SUPERSIZED!

47. “Change always happens...

48. “Change always happens...
... you either make it happen,

49. “Change always happens...
... you either make it happen,
... or it happens to you!”

50. Andy Kovacs
Education Director
Education Director and Owner
An expert applied linguist responsible for
creating all the company’s tailor made,
creative communication solutions and
coaching programmes for all areas of
modern professional life.

51. Andy Kovacs
Education Director
Facebook:
www.facebook.com
Andy Kovacs
Linkedin:
www.linkedin.com
Andy Kovacs
Twitter:
www.twitter.com
@Andy_Kovacs
@ELCtr

52. Thnx
4