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#intalent
Social
Executives
The Age Of Socially
Engaged Leadership
20 April 2016
Hotel and tripadvisor
Knife fork and plate / Toque de chef
#intalent
#intalent
employees would prefer to work for a
‘socially active’ CEO
#intalent5
#intalent
James Gorman
#intalent
#intalent
#intalent
​160m 2nd-Degree
Connections
Network Effect
​500 Personal Connections
​90,000 Personal Followers
45m 2nd-Degree Connections
​342,000 Company Followers
#intalent
know
awareness
like
value, community
trust
consistency
#intalent
How can Executives be more socially engaged?
Set up
LinkedIn profile
Post content
(short & long-form)
Cross promote
via other
channels
Amplify content
through your
Company Page
#intalent
#intalent
#intalent
27%more engaged
Employees at ‘social organisations’
20%more inspired
20% more likely to stay
15% more connected
to co-workers
#intalent
#intalent
Creating an outstanding LinkedIn profile
#intalent
A well constructed profile is more likely to be found
#intalent18
Paul Maloney
Executive Chef, King Dominion
Theme Park
#intalent
Add a
professional photo
1
More views with a profile
photo than without
11x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
1
#intalent
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
20
#intalent
Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
21
#intalent
Detail your past
work experience
4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
22
#intalent
5
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
23
#intalent
Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
2
#intalent
Include Volunteer
Experiences & Causes
7
25
#intalent
Building effective networks
#intalent
Building Your Network
2
 The more 1st degree connections you have increases the number of 2nd degree connections you have access to.
 Keep in mind quality vs quantity.
 Have a personal ‘connection policy’ and stick to it
 Conduct an annual ‘spring clean’ of your connections
#intalent
Having a voice & being remembered
#intalent
Share your knowledge,
perspective, or what you
care about with a status
update
Grow your reach
2
#intalent
Be known for
what you know
Strengthen your reputation and
grow your reach
30
Publishing on LinkedIn
#intalent
lnkd.in/execplaybook

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