My recent talk about Deliver Conference 2019: How talking about quality together and creating and setting quality goals as an organisation can improve your delivery. What is quality? What does quality look like? How do we achieve it? How do we make it part of our working lives? The challenge of creating a quality mindset is a major issue for many agencies. While everyone has an idea of what quality means, the quality of what we do can vary from team to team and is viewed and measured through the lens of individual performance. In this talk, Andy will regale us with the challenges he faced at Reckless when tackling the inequality in quality and how creating and setting quality goals as an organisation can improve your delivery. You will hear how to create an environment where people want to be involved and do their best work, and why talking about quality together is like group therapy and with all similar benefits. Andy will show that embracing cooperative conflict – where we can safely disagree among ourselves – will transform your teams and their delivery. Finally, we’ll see the lessons the company learned together so you can experience the gain without the pain.