Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
2. THINK SMART. ACT BOLD.
A growth & innovation agency.
DIGITAL
BUSINESS
Engaging prospects, customers,
partners, employees, candidates and
investors through digital solutions.
Websites + E-Commerce + Portals
Interactive + Apps
Video + Animation
STRATEGIC
CONSULTING
Organizational vision, lead generation
strategy & campaign development
to drive top line growth.
Market + Audience Analysis
Vision + Strategic Development
Training + Education
INBOUND
MARKETING
Lead generation and referral tactics built
upon expert strategies and focused on
constant improvement.
Tactical Planning
Marketing Campaigns
Conversion Optimization
3. EVERY MINUTE
72 HOURS OF
YOUTUBE VIDEOS
UPLOADED
1,400 ARTICLES
ARE WRITTEN
26,380 YELP
REVIEWS POSTED
216,000
INSTAGRAM
ARE POSTED
2,500,000
PIECES OF CONTENT ARE
POSTED ON FACEBOOK
2,500,000
PIECES OF CONTENT ARE
POSTED ON FACEBOOK
9. WHAT IS PERSONALIZATION
Devices Location Demographics
Profile
Firmographics
Activity Third-Parties Machine Learning
INFORMATION
ABOUT YOU
COMPILED FROM
EVERYWHERE
PRODUCING
PERSONALIZED
EXPERIENCES
Content Websites Nurturing Advertising
13. WHERE DOES PERSONALIZATION
HAPPEN?
WEBSITE
Increase engagement and overall
conversion with a custom
experience.
CONTENT
Drive soft KPIs with content that
speaks to the individual.
NURTURING
Push people further through drip
campaigns with personalized
messages and content.
ADVERTISING
Reach the right people with the
right message.
39. WE JUST SCRATCHED THE SURFACE
WHAT QUESTIONS
DO YOU HAVE?
Andy Halko
@andyhalko
Insivia
@insivia
Get the slides at
insivia.com/seminar/individualization/