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Web 2.0 - what is it?

What makes a product Web 2.0?

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Web 2.0 - what is it?

  1. 1. Web 2.0 Overview What makes a product Web 2.0?
  2. 2. Web 2.0 Overview <ul><li>The combination of online social networks, folksonomies, web content, and content hackability / reuseability </li></ul><ul><li>Buzzwords: Wiki, blogs, RSS, Open / web APIs, perpetual beta, tags, some rights reserved, the long tail, badges, network effects, ratings, OpenID </li></ul>
  3. 3. Definitions <ul><li>Social network – online social structure made of nodes which are individuals </li></ul><ul><li>Folksonomy - collaboratively generated tags that categorize Web content </li></ul><ul><li>Hackability / reuseability – content viewed in one online location but created / hosted elsewhere; components of a mashup </li></ul>
  4. 4. Definitions (con’t) <ul><li>Wiki - a website that allows visitors to easily add, remove and edit content </li></ul><ul><li>Some rights reserved – allow hackability and remixability without allowing pure resale </li></ul><ul><li>Network effects – the value to a potential customer of the number of customers already using a service </li></ul>
  5. 5. Definitions (con’t) <ul><li>Ratings – Content valuation based on explicit (member provided) and implicit (centrality eigenvector) scores </li></ul><ul><li>OpenID - a decentralized digital identity system </li></ul><ul><li>RSS - a simple XML-based system that allows users to subscribe to online content </li></ul>
  6. 6. The Long Tail <ul><li>A statistical distribution where the low amplitude population outnumbers the high amplitude population </li></ul><ul><li>Many small groups can be more profitable than a few large groups assuming a low group acquisition and maintenance cost </li></ul>
  7. 7. Web 2.0 Examples <ul><li>Google Maps, Google Adsense, MySpace, YouTube, Zillow, Zebo, Jobster, Vimeo, Del.icio.us, Digg, Skype, Feedburner, LinkedIn, Frappr, HousingMaps, Odeo, Facebook, Wikipedia </li></ul>
  8. 8. Traditional development Waterfall Spiral Design Develop Test Requirements
  9. 9. Web 2.0 (Perpetual Beta) Waterfall Perpetual Beta Development Costs Design & Develop Test & Release Feedback & Requirements
  10. 10. Perpetual Beta (con’t) Bug New Feature New Feature Enhancement Bug Enhancement Enhancement Enhancement New Feature Bug Maintain a queue of bugs, new features and enhancements and operate on a fast (every two to four weeks) release cycle
  11. 11. Typical Systems <ul><li>Software </li></ul><ul><ul><li>Linux, Apache, MySQL, PHP (LAMP) </li></ul></ul><ul><ul><li>Alternatives – PostgreSQL, Java </li></ul></ul>
  12. 12. Software Development <ul><li>Offshore </li></ul><ul><li>Agile development </li></ul><ul><li>Product management in U.S. </li></ul><ul><li>Target Platforms - Web, Email, RSS and mobile UIs </li></ul>
  13. 13. Contact Andy Forbes [email_address] 703 201 4269