Brand Workshop - What is a Brand Workshop and how can it benefit you and your organisation?
What is a Brand Workshop and how can it benefit you and your organisation? We're familiar with the terms of Brand Awareness, Brand Loyalty and Brand Image. But a more central question we need to be asking is; What is your Brand? Is your organisation using its Brand fully to drive your business forward? BRAND is a leadership word. Your brand is what you stand for, what you have come to represent in the world. When we reduce brand to a marketing term (or worse a logo), we strip it of its power to influence. BRAND LEADERSHIP is about articulating a clear vision for the future of your organisation, and making sure all decisions and actions are aligned to its core values and purpose in order to fulfil that vision. WHAT I DO is help leaders and their teams to define and articulate a clear vision for the future of their organisation, by running and facilitating 'BRAND WORKSHOPS'. My role as a facilitator is to help you find your own unique voice, and to help you think through how your brand can become a meaningful presence in the world. A clearly understood Brand can; - connect with your customers on a deeper, emotional level - develop a strong culture, unifying your team around a single vision - create a loyal and passionate community around your organisation - give investors confidence that you know what you're doing - give the press a lens through which to report your actions - and much more I am based in the UK, Derby born and bred. I enjoy sports, play tennis, follow Derby County, I'm a Christian, and always enjoy meeting new and interesting people with big dreams! Check out my website at www.cctcreative.co.uk or connect with me on LinkedIn - Andy Cogdon Brand Consultant
