Cr oelite17 checkout-cro-arnout-hellemans

1. Hi, I’m Arnout Hellemans and I will be talking on Checkout optimisation. 9 years in digital marketing Motto: ABO Love what I do Babysitting platforms in 8 countries Online marketing consultancy Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | @hellemans

2. Checkout optimisations Practical checkout tips session. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

3. Main checkout function? To calm down and reassure the customer. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

4. Step #1 The basics. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

5. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

7. Speed Use pagespeed insights chrome plugin Check GA page timings Fix loading issues. Optimize pictures Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

11. Remove friction Show validation rules Inline validation Correct labels Placeholders Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

12. HTTPS for trust

13. Trust factors Number of past customers Payment possibilities Pricing statement Return policy Trust logo’s SSL Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

14. The rest of the basics Show return options. Delivery times. All-in Price And more Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

15. Step #2 Let’s go advanced. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

17. Prestuff ;-) Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

19. Let’s get practical Prefetch / Preresolve DNS external payment provider. Prerender next checkout step all the time. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

23. Let’s get practical Autofill name, address, telephone Less credit card issues. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

25. GA tracking form validations Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans Google on event tracking ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]); [eventCategory] Form-name [eventAction] error message [eventLabel] {what they filled in}

26. Inline validation errors in GA Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

27. Inline validation errors in GA Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

28. Drill down in the fields Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

30. Hotjar tracking form validations Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans Hotjar on event tracking (tags) hj('tagRecording', ['Form-name', ‘error message'], ‘what they filled in'] );

31. Hotjar tags the same as GA Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

32. Let’s get practical No more discussion with Devs. Show real sessions. Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

33. Thanks for joining me! Arnout Hellemans | 2Care4Kids.com | #CROelite2017 | a@onlinemarkethink.com | twitter: @hellemans

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