Trends in Digital Marketing and e-Commerce

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Presentation given by Linus Gregoriadis of e-Consultancy to members of the Specialised Information Providers Association (SIPA)

Business Technology

Trends in Digital Marketing and E-commerce Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

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Ratings and Reviews Wikis Social Networks Tagging User-generated Content Blogs Peer-2-peer Facebook

Social Networks = “sticky”, high page views / session, high repeat visits, youth audiences, reach Blogs = PR, niches, search rankings “UGC” = cheap content, increased conversion rates, user loyalty / trust Tags = improved navigation, categorisation, conversion rate optimisation, SEO

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Benefits of ratings and reviews Percentage of respondents rating as ‘major benefit’ (Social Commerce Report 2007)

Syndication Feeds Widgets Aggregation Mash-ups “ Web as platform” Open APIs

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Top strategies for online engagement E-consultancy / cScape Customer Engagement Report 2008

Top tactics for online engagement E-consultancy / cScape Customer Engagement Report 2008

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Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

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www.seribangash.com An Article of Association is a legal document that contains the rules, regulations, and guidelines for the internal management and operation of a company. It is one of the two key documents along with the Memorandum of Association that forms the company's constitution, outlining its structure and objectives. While the Memorandum of Association defines the company's external objectives and powers, the Article of Association deals with its internal affairs. https://seribangash.com/public-private-company-difference/ Here's a detailed note on the Article of Association: Contents: The Article of Association typically includes provisions regarding the rights and duties of shareholders, the appointment and removal of directors, the conduct of board and general meetings, the distribution of dividends, the issuance and transfer of shares, borrowing powers of the company, and any other matters relating to the administration and management of the company. Flexibility: Unlike the Memorandum of Association, which is relatively fixed and requires formal procedures to amend, the Article of Association can be amended more easily by passing a special resolution in a general meeting of shareholders. This flexibility allows companies to adapt their internal rules according to changing circumstances and requirements. https://seribangash.com/public-private-company-difference/ Standard Provisions: While companies have the flexibility to customize their Articles to suit their specific needs, certain standard provisions are commonly included, such as: Shareholders' rights and obligations: Including voting rights, procedures for convening meetings, and methods for appointing proxies. Directors' powers and responsibilities: Specifying the powers of the board of directors, procedures for appointment, retirement, and removal of directors, and rules for board meetings. Dividend policies: Outlining the procedures for declaring and distributing dividends to shareholders. Transfer of shares: Stipulating the process for transferring shares, including any restrictions or pre-emption rights. Borrowing powers: Defining the limits and conditions under which the company can borrow money. https://seribangash.com/public-private-company-difference/ Winding up procedures: Describing the procedures for voluntary or involuntary winding up of the company. Legal Requirement: In most jurisdictions, companies are required to have Articles of Association as part of their incorporation documents. These Articles must comply with the laws and regulations of the jurisdiction in which the company is registered. Public Accessibility: While the Memorandum of Association is a public document that anyone can access, the Article of Association is often kept as an internal document and may not be available for public inspection. Binding Nature: The provisions contained in the Article of Association are binding on the company, its shareholders, directors, and other officers.

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Trends in Digital Marketing and e-Commerce

1. Trends in Digital Marketing and E-commerce Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

3. Online advertising landscape

7. Rise and rise of search Source: E-consultancy Search Engine Marketing Buyer’s Guide 2007

10.

11.

12.

13. E-commerce and affiliate marketing

14.

15. % of internet sales by source of referral (Channel Advisor) Online buying behaviour is changing ...

16.

17. Social Media and Social Commerce

18. Ratings and Reviews Wikis Social Networks Tagging User-generated Content Blogs Peer-2-peer Facebook

19. Social Networks = “sticky”, high page views / session, high repeat visits, youth audiences, reach Blogs = PR, niches, search rankings “UGC” = cheap content, increased conversion rates, user loyalty / trust Tags = improved navigation, categorisation, conversion rate optimisation, SEO

20.

21.

22.

23. Benefits of ratings and reviews Percentage of respondents rating as ‘major benefit’ (Social Commerce Report 2007)

24. ‘ Atomisation’

25. Syndication Feeds Widgets Aggregation Mash-ups “ Web as platform” Open APIs

26. iRobot

27.

28. User experience and customer engagement

29.

30.

31. Top strategies for online engagement E-consultancy / cScape Customer Engagement Report 2008

32. Top tactics for online engagement E-consultancy / cScape Customer Engagement Report 2008

33.

34. Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

Editor's Notes

We are a publisher too .. BEST practice: research, training and events. In association with PPA, we’ve launched a diploma in digital publishing commencing in early 2008. Places still available. It’s hard to cover everything so I’ve had to be reasonably selective …. Setting the scene … whistle stop tour … Hopefully most of it is explicitly or implicitly relevant for publishers.

Trends in Digital Marketing and e-Commerce

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