The document discusses how to make recruitment more effective using social media technologies. It provides tips on tracking email metrics, automating workflows, monitoring social media conversations, developing hashtag strategies, finding influencers, sourcing candidates on social networks like Facebook and LinkedIn, and analyzing engagement. The presentation encourages leveraging available tools and recommends integrating social media more fully into the recruitment process.

1. How To Make Your Recruitment Day More Effective Using
Social MediaTechnologies!
Presented by
Andy Headworth!
Sirona Consulting
UK Recruiter Conference, November 2013

2. #recnet
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3. Technology might be useful but you still have to drive the car

4. !
Today

5. Common challenge

6. Stop waiting for the future………. it is here now!
CRM NOT ATS!
Automated!
Social!
Mobile
Image - http://www.lalunecreative.com/wp-content/uploads/2013/10/back-to-work-2.jpg

7. CV’s, Placements, Interviews, Feedback, Emails………..

8. First thing - coffee and emails!
=
1. Track all email opens as well as
links clicked in emails.!
2. Get an alert each time someone
opens an email or clicks a link.!
Use Boomerang to take
messages out of your inbox
until you actually need them

9. Automation recipe is the new sexy…..

10. Some recipes….

11. What are people saying……..?
What are people saying about you……..?
You!
Company!
Brand!
People!

12. Monitor any keyword [ You, Company, Brand, People ] in real-time and receive filtered, organised and
prioritised information

13. Cover your Twitter bases
@andyheadworth
(“andy headworth” OR “sirona
consulting” OR sironaconsulting OR
“sirona says” OR sironasays)
And for Google Alert (RIP) lovers

14. Need some keyword help for writing your adverts or some sourcing?
[
]
Pull down corner of the
spreadsheet cell while holding
down CTRL button (Windows) or
‘option button (Mac)
Thanks @JimStroud

15. Save time - put all those email alerts in one place

16. And share the best
bits with your social
audiences……

17. Easily aggregate, read and share…….

18. Remind you of anything in your business?

19. Try some Social CPR
http://www.datafreshup.com
Your CV Database

20. 80
:
20

21. How are you sourcing the 20%?
SocialBro&
Tagboard&&
StackOverflow&
Followerwonk&
Github&
TwiQer&
X=RAY&
Search&
Niche&
Social&
&&&&Facebook&
&&&&Facebook&
&Graph&Search&
&&&&Sourcing&
&&&&&&Chrome&
&&&Extensions&
Google&
&&&&&&
&&
Google+&
&Plus&
&&&&&&&People&
&&&Aggregators&
LinkedIn&
&&&RapporEve&
&&&&&&&(Gmail)&
&WhoWorks.at&
&TalentBin&
&Dice&
OpenWeb&
&Entelo&
&Zeepex&

22. Where are you building your communities?
CRM?

23. Twitter - clever visual sourcing tool

24. What is your #hashtag strategy?
Image credit: brandwatch.com

25. Oops!!!
#susanalbumparty
#FAIL

26. hashtagify.me
The top 6 influencers for #socialrecruiting

27. TweetBinder

28. TweetBinder
Top Influencers for #socialrecruiting

29. Tagboard

30. Facebook
Engineers who work at company name!
Engineers who live in location!
Engineers who are from location!
Engineers who used to work at company!
Engineers who ever worked at company!
Engineers who used to work at company
and live in location!
English graduates who live in location
and speak language!
People who graduated from university
name after date!
People who graduated from University
of Southampton after 2009 and like
Rock Music and live in London, United
Kingdom and speak French !
image: offergraph.com

31. Facebook - clever visual tool
http://friend-wheel.com

32. Analyse your Facebook Page with LikeAlyzer

33. Ending with a LinkedIn Tip
iPad
H/T @Mr_LinkedIn
Hyperlinks ‘live’ on LinkedIn iPad App

34. Thank You - Any Questions?
www.sironaconsul2ng.com
+44
1903
206249
|
+44
7788
726019
andy.headworth@sironaconsul2ng.com
!
blog.sironaconsul2ng.com
linkedin.com/in/andyheadworth
!
twi9er.com/andyheadworth
!
facebook.com/sironaconsul2ng
!
plus.google.com/+andyheadworth