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A presentation at Data Driven Connecticut 2014: Progress and Possibilities. Moving from Data to Action: A Connecticut Data Collaborative Conference on Friday, November 24, 2014 at Yale School of Management, Evans Hall, New Haven, Connecticut. See Notes for presentation script.
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Newspapers are facing a tough time to maintain the viability of a dual business model that has proven lucrative in the past but is beginning to fail as publications move online. New ways to monetise content are being sought. A review of the literature on content monetisation revealed a gap with regard to the different content monetisation types. In particular, work in the area seemed to look at the issue in too broad terms and there was a lack of narrow-focussed exploration of the various types of content sale/distribution. This research looked at two case studies of daily newspapers in South Africa and in the UK and tried to identify the types and propose a typology of content sale/distribution. Distribution was regarded as an alternative to sale on the assumption that if content can be delivered to a client, it can be monetised. Forty three-dimensional types of content sale/distribution were identified. The three dimensions of each type include the channel which is used to deliver the content, the sort of customer that receives the content (retail or wholesale) and the bundling options (bundled vs unbundled). The types were analysed and their viability was weighed. As many as 17 out of the 40 types were found to be not viable. For the remaining 23, there were various options to monetise content, including direct sales revenue and indirect advertising revenue; and some types of content distribution had the possibility to use content for purely promotional purposes. Recommendations were made as to how further research could build on the results presented in this dissertation and expand and improve the proposed typology.
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The UConn Global House Learning Community invited me to participate in a timely panel discussion on how ideas of free speech and freedom of expression vary across the world and how the 21st century modes of communication are changing standards. My presentation focused on the most prominent deterrents to free expression on the Internet. Should access to the Internet be considered a basic human right? ... Should freedom of expression be guaranteed on the Internet?
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A presentation at Data Driven Connecticut 2014: Progress and Possibilities. Moving from Data to Action: A Connecticut Data Collaborative Conference on Friday, November 24, 2014 at Yale School of Management, Evans Hall, New Haven, Connecticut. See Notes for presentation script.
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Dilyan Damyanov
Newspapers are facing a tough time to maintain the viability of a dual business model that has proven lucrative in the past but is beginning to fail as publications move online. New ways to monetise content are being sought. A review of the literature on content monetisation revealed a gap with regard to the different content monetisation types. In particular, work in the area seemed to look at the issue in too broad terms and there was a lack of narrow-focussed exploration of the various types of content sale/distribution. This research looked at two case studies of daily newspapers in South Africa and in the UK and tried to identify the types and propose a typology of content sale/distribution. Distribution was regarded as an alternative to sale on the assumption that if content can be delivered to a client, it can be monetised. Forty three-dimensional types of content sale/distribution were identified. The three dimensions of each type include the channel which is used to deliver the content, the sort of customer that receives the content (retail or wholesale) and the bundling options (bundled vs unbundled). The types were analysed and their viability was weighed. As many as 17 out of the 40 types were found to be not viable. For the remaining 23, there were various options to monetise content, including direct sales revenue and indirect advertising revenue; and some types of content distribution had the possibility to use content for purely promotional purposes. Recommendations were made as to how further research could build on the results presented in this dissertation and expand and improve the proposed typology.
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The UConn Global House Learning Community invited me to participate in a timely panel discussion on how ideas of free speech and freedom of expression vary across the world and how the 21st century modes of communication are changing standards. My presentation focused on the most prominent deterrents to free expression on the Internet. Should access to the Internet be considered a basic human right? ... Should freedom of expression be guaranteed on the Internet?
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In honor of Dr. Martin Luther King Jr. and his legacy in community building and helping people peacefully reconcile differing points of view, the Windsor Historical Society and Archer Memorial AME Zion Church in Windsor, CT invited me to talk about social media, and how it has changed activism and community building. This presentation is from January 20, 2014. See "notes" tab for the presentation script.
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Marie K. Shanahan
Journalistic news judgment, a journalist's online reputation, engaging audiences and advocacy journalism.
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