In the four years since it’s birth as “Tencent App”
in January 2011, WeChat has grown from a simple
messaging “app” into a cultural phenomenon
changing social and economic behaviors in China in
While much has been written about WeChat
already, this report is meant to be a deep dive on
WeChat platform data to understand it’s current
state and what to expect in the future. Data for
this report relies on a June 2014 survey of users in
all thirty-one Chinese provinces and municipalities.
Official Accounts were surveyed separately and
data from that report is referenced here as well.
Presentation and translations by Grata.co Data courtesy Tencent Tech