On August 9th Andrew Maff sat down with Kurt Prosser of Easton Digital to talk about prepping Google Shopping ads for Q4.
These slides are from a webinar where we dove deep into how to optimize Google Shopping ads and prepare them for Q4. Standard best practices were discussed, but so were tactics on how to scale your ads as well!
We went through everything from advanced targeting to bidding optimization to negative keywords and even Google Merchant Center. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
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2. ● Director of Marketing and
Operations at Seller’s Choice
● Over a decade in e-commerce
marketing
● Helped many sellers scale to well
over 8-figures
● Digital strategy expert
● Married & loves a good glass of
whiskey (no relation)
● Former Engineer + Ohio State
MBA turned Analytical
Marketer
● Specialize in Helping Small to
Mid-Size increase their ROI
from Google Ads & Bing Ads
● Managing Partner at Easton
Digital - 10+ person PPC
Agency
● 7-figure Amazon Private Label
Amazon Seller
3.
4. ● LOOKING TO SCALE YOUR SHOPPING ADS IN Q4
● READY TO IMPROVE YOUR PPC ROI
● INTERESTED TO SEE HOW HIGH-VOLUME SELLERS MANAGE
THEIR GOOGLE ADS
● HAVING TROUBLE OUT RANKING YOUR COMPETITORS
● JUST FLAT-OUT AWESOME!
11. CAMPAIGN STRUCTURE
THIS CAMPAIGN IS
TOO GRANULAR
(TOO MANY KEYWORDS TO DIG THROUGH)
THIS CAMPAIGN ISN’T
GRANULAR ENOUGH
(CAN’T DECIPHER CORRECT KEYWORDS TO PRODUCTS)
THIS CAMPAIGN IS
JUST RIGHT!
(HIGH PRIORITY CAMPAIGNS AND MEDIUM PRIORITY
ALL PRODUCTS CAMPAIGN)