The problem is that we have a health industry that is not concerned with food… …and a food industry that is not concerned with health. For further information on how to invest please contact: Andrew Haythorpe Founder, Managing Director Mobile: +61407 737 973 Email: a@bettercells.com Skype: andrewhaythorpe

1. The US$2.2 Trillion
growing Healthcare
Crisis
Nov 2018

2. Page 2
Disclaimer
This Personal Health Investment Opportunity has been prepared by BetterCells Pty Ltd.
It is not a prospectus or other disclosure document regulated by the Corporations Act
2001 (Cth) and is intended only to elicit private expressions of interest from selected
parties. It does not constitute an invitation to apply for, or an offer to buy or subscribe
to, securities or other financial products. It contains information in summary form and
is therefore intended for general guidance only. It is not a substitute for formal due
diligence, detailed research, or the exercise of professional judgment. Neither
BetterCells Pty Ltd nor any related party can accept any responsibility for loss
occasioned to any person acting or refraining from action as a result of any material in
this publication. No representation or warranty (express or implied) is given in relation
to forecast assumptions or other forward looking statements or that any forecast will
be achieved. Actual future events may vary significantly from forecasts and the
assumptions on which they are based.
Guiding people and their families away from
chronic illness and towards health

3. An online platform connecting you to Functional
Medicine
Functional medicine targets reducing / avoiding chronic
illness
Globally Scalable
• 24/7
• A guide on where to look for better health
• Reduces the need for attending physical consults
• No data loss
• Access to data test kits and experts any location
Information Memorandum – 5c seed available on request
Page 3
BetterCells Access an expert anywhere with convenience

4. Page 4
Why do you need Functional medicine? Nutrient Collapse + Pesticide Boom
https://articles.mercola.com/sites/articles/archive/2014/05/25/food-minerals-soil-health.aspx
Toxicity - A system overwhelmed by
heavy metals and pollutants
AND
a decline in nutrients
WHICH ARE NECESSARY
for detoxification

5. Page 5
90% of Deaths Chronic Illness Driven
1. OECD, US Census Bureau
2. https://www.aihw.gov.au/getmedia/8f7bd3d6-9e69-40c1-b7a8-40dca09a13bf/4_2-chronic-disease.pdf.aspx
3. https://www.awm.gov.au/articles/encyclopedia/gallipoli/fatalities Gallipoli 8709 Australians fatalities revised estimate, 50,000 sent
• 9 in 10 deaths have chronic disease as an underlying cause (2)
• Australian Institute for Health
• Life expectancy fell for the second year in 2017 USA (1)
• Australia and UK life expectancy also dropped 2015-2016
Only 17% Death Rate in Gallipoli

6. Page 6
Information, Results and Guides
GET
TESTED
• Purchase test kits. Get scanned.
• Gather information.
• Look before leaping.
TALK TO AN
EXPERT
ONLINE
• Your online guide.
• Expert help to understand results.
• Commence journey to sustainable health.
USE DATA
TO MAKE
CHOICES
TRACK RESULTS
SAVE MONEY
BE HEALTHY
• Use the information to improve your health.
• Track improvements.
• Focus on what will help.
• Understand what to avoid.
Talk to an expert – at your convenience

7. Page 7
“Chronic Illness market”
26,000 Functional Practitioners USA (A4M)
6,000 Functional Practitioners AUS (A5M)
Large Market – A$170 billion spend Aus.
Demand growth at 5-9% per annum last 20 years;
Chronic illness cases
Services spend
Investment Opportunity

8. • Obesity/Diabetes
• Cancer
• Heart / Cardiovascular Disease
• Dementia
• Parkinson Disease
• Arthritis
• Autoimmune Diseases
• Autistic Spectra
• Epilepsy
• Coeliac
• Multiple Sclerosis
• Asthma
• Cystic Fibrosis
…chronic (won’t go away) illnesses arise from lifestyle choices.
Page 8
Chronic Illness – BetterCells Focus

9. Page 9
141,000,000 Chemicals Now Registered Count chemicals as well as calories?

10. Page 10
BetterCells Scientific Panel
Dr Rhona Creegan - PhD, Masters Nutrition Medicine
Dr Rhona Creegan is a Nutritional Biochemist and Registered Nutritionist (NSA)
with extensive experience in Clinical biochemistry, Molecular genetics and
Nutrition. She has completed a Masters degree in Nutrition Medicine and a PhD
which investigated plasma lipid biomarkers in Alzheimer's disease.
Dr. Margie Smith, PhD Molecular Geneticist & Author
Dr. Margie Smith is a Molecular Geneticist with over 20 years experience in
Neuro-genetics and Cancer genetics. In 2009, she became the co-founder of
smartDNA, a Nutritional Genomics company which offers personalised
Nutritional profiling to enable practitioners to employ targeted approaches to
health.
Warren Maginn - BHSc. (Nutr. Med.) GradCert. (Hum. Nutr.)
Warren is a Clinical Nutritionist and College Lecturer, specialising in the
individualised management of chronic health conditions through the
principles of functional medicine and integrative laboratory testing. Warren
holds a bachelor degree in Nutritional Medicine as well as postgraduate
qualifications in Human Nutrition, and teaches bachelor students of Clinical
Nutrition in Brisbane.
Dr Aparna Hegde - MBBS, MPH& TM (JCU), FRACGP, DAvMed
(Kings College), FACAsM, A5M
Aparna has Fellowships in General Practice and Aerospace Medicine. Her
qualifications include the undergraduate MBBS through UWA in 1994 and
postgraduate qualifications including MPH& TM (JCU), FRACGP, DAvMed (UK
Kings College), FACAsM and the A5M certification.

11. • Online consults*
• 26,000 A4M Practitioners +6,000 A5M Practitioners
• Test kit purchases
2019
• Big Data for research and improvement (identity protected).
• Machine learning (Artificial Intelligence)
(*Illustration only of potential market – if 20% of 6000 Practitioners x
20 hours per week online average charge $300/hour x 46 weeks a
year - $33m per annum commission generated)
Page 11
How BetterCells Makes Money

12. BetterCells – new Big Data opportunity
Page 12
• Microbiome
• Food and Chemical Sensitivities
• Organic Acids Levels
• Pathology - Methylation
• DNA
• Metals and Minerals
• Other Toxins
• Hormone Status
• Family History - relevance

13. Page 13
Microbiome – Investment Rising
Miocrobiome Investment rising
• Enterome Raises €32 Million ($38.5 Million) - Series D *
• White House - $121 million in National Microbiome Initiative**
• Nextbiotix raises €7M (inflammatory bowel diseases***)
• Microbia raises and builds a lab in QLD
The Microbiota*
• > 40,000 Species in Human gut alone.*
• Microbes migrate from Gut to Brain via the Vagus nerve.
• Microbiome produces essential metabolites?
BetterCells -Microbiome testing encouraged
• Opportunities for Weight loss, cancer risk reduction.
* https://www.prnewswire.com/news-releases/enterome-raises-32-million-385-million-in-a-series-d-financing-
667996163.html
** https://www.healio.com/gastroenterology/practice-management/news/online/%7Bad47ea16-24b8-403c-8f48-
f3524bb86aad%7D/white-house-announces-121-million-federal-investment-in-national-microbiome-
initiative?utm_source=TrendMD&utm_medium=cpc&utm_campaign=Healio__TrendMD_1
*** https://www.fiercebiotech.com/microbiome-startup-nextbiotix-raises-eu7m-to-tackle-inflammatory-bowel-diseases/

14. Page 14
Supplements – relentless market growth
$0
$5
$10
$15
$20
$25
$30
$35
$40
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
US$ BILLIONS
$36.1b
SOURCE: https://www.statista.com/statistics/235801/retail-sales-of-vitamins-and-nutritional-supplements-in-the-us/
USA
Supplements
Market
Searching for answers?

15. Page 15
NPK fertiliser in farming affects usNutrient Decline
1950 - iron 4.3mg
1998 - 0.18mg
Eat 26 apples to get
same Iron?

16. Page 16
Growth Plan – Revenue and Users
• Social Media campaign started Perth Aug 2018
• Australia NZ and USA commencing Nov 2018
• Focus on;
• Clients
• Practitioners
• Revenue
• Measure, learn and adapt – agile approach
• Artificial Intelligence 2019
• Apps 2019
Monthly revenue
Practitioners and Clients onboarding

17. Page 17
Good news for only $100? I can do something before it goes bad

18. Page 18
Thank You
www.BetterCells.com
Contact: a@bettercells.com
Information Memorandum now available
for 5c seed share issue.
Manage/ Avoid Chronic Illness