1. Unlocked.
A LinkedIn Masterclass with the

2. What we will tackle today
Quick Overview: What’s it all about…and what is the potential?
GET TO WORK!
On Your Profile
Basic introduction & navigation
Privacy & Control Settings
Edit Your Profile
The IMPORTANT Sections
Skills; Endorsements & Recommendations
On Getting Business
Connecting
Personalisation/Messages
Sharing content
Search & Advanced Search
Questions (time permitting)
3 Simple Objectives:
1. Get You doing stuff on YOUR Linkedin account
2. Get Confident
3. Get Competent

3. The LinkedIn Ecosystem

4. 1. Title: We have: 120 characters…including spaces & punctuation
2. Personalise the URL (if your name is still available)
3. Remember to fill out the contact info so people can get in touch
Ideally use your “Positioning Statement” PLUS an adjective PLUS a verb
The title is “searchable” content!

5. Key Details:
Common Mistakes:
1.Silly private email address,
2.or none at all….
3.Phone number to get to YOU!
4.Website personalisation
5.Vanity URL (for search)
Hover your mouse here

6. Personalising Your URL

7. To edit your profile
you can click on either
of these
Profile & Settings To manage or change your settings go here

8. Profile & Settings

9. Use Your
Value Proposition
Later, you can
add in video
or graphics
The Summary section is “searchable” content!
2,000
character
Limit!

10. Editing the
Summary
Section

11. Skills & Endorsements
In “edit”
mode:
Can drag
& drop
to change
order

12. Use the “Experience” Section
For conventional CV approach
Together with highlighting
recommendations
Look to grab screenshots as
testimonials
Include different media to stand out

13. Getting Recommendations
ASK! Step 1
Step 2

14. Wrong
(well…not as “right” as it could be)
Getting Connected & growing a network

15. RIGHT Way
(or “best” way)
“Hi
I’d like to stay in touch with you via LinkedIn
if that’s ok with you?
Regards…”
Use a Personal Message to connect:

16. “Hi
I’d like to stay in touch with you via
LinkedIn
if that’s ok with you?
Regards…”
Warning: Maximum 3,000 invitations permitted

17. 1
2
1. Go to “Sent” messages
2. Select last “Welcome...and Thank You!” message
3. Click “forward message”
Next step after connecting….

18. 1. Delete the “FW:” in subject line
2. Delete old time stamp; to start new message from “Hi”
3. Untick box so multiple recipients do not see other addressees

19. 1. You now have a new “thank you” ready to go and just needs names from
contacts put in....

20. Finding ideal clients the way your sharp competitors do today…
This is not the way of the future….it is the way NOW!

21. Finding ideal clients

22. Premium, or Business
Version, has more
filters and options

24. Search and “How You’re Connected”
are the 2 most powerful features
on this B2B networking site…
BUT....
...then take the discussion off-line.

25. The larger
our network
is, the more
potential
influencers &
introducers
we have who
can put us
in front of
those ideal
clients….
Aim to connect with:
1.Your “Alma Mater” (former work, club & school mates)
2.Your clients
3.Your clients other professional advisers
4.Your peers & suppliers